Semir Clothing 21 Million Signed The First Year Of The Pig To Promote Kidiliz'S Brand

Semir clothing announced in the evening of January 8th that the company intends to sign a joint venture contract with KIDILI ZGROUP and jointly invest in the establishment of joint-venture company, happy chestnut (Shanghai) Limited.

The joint venture company promotes the brand of KIDILIZ GROUP and sells the product to develop related businesses. The company invested 21 million yuan in cash and accounted for 70% of the registered capital of the joint venture company.

Shareholders' shareholding showed that Semir's apparel invested 21 million yuan in cash, accounting for 70% of the registered capital; KIDILI ZGROUP invested 9 million yuan in cash, accounting for 30% of the registered capital.

Kidiliz is a famous brand in France, and owns 10 own children's wear brand brands (Z brand, Catmini brand, Absorba brand, etc.) and 5 authorized business brands (KenzoKids, PaulSmithJunior, Levi sKids, etc.).

Kidiliz will have a large scale, quality business fit with balbara to form a synergy effect. With the completion of the acquisition of Kidiliz, Semir clothing has achieved a strategic layout in the high-end areas of children's wear, which helps to achieve new breakthroughs in the field of children's clothing with the experience of the company's previous experience in Barbara.

For Semir costumes, it is not only in line with the characteristics of high professional brand dependence of children's clothing consumption but also effectively avoiding the shortage of early Semir casual wear brand strength through the introduction of Semir brand into the adult casual wear market and the introduction of independent brands into the children's wear field.

As of 2017, the number of Semir apparel children's clothing channels was 4795, of which shopping center channels accounted for more than 20%. At the regional layout level, the company is actively going to the three or four tier cities on the basis of the first and second tier cities in the early stage.

In terms of channel structure, the company has been active in the layout of emerging channels represented by shopping centers since 2014. At present balbala brand has gradually become the standard of parent-child brand in shopping centers.

Since 2012, in the context of the reshuffle of clothing retailing and upstream manufacturing industry, the gross profit margin of Semir children's clothing business has not risen, and in 2017 it increased 4.24pct to 41.52% compared with 2012.

On the basis of the promotion of sales scale, the children's clothing brands represented by balabal, Semir clothing, adhere to the cost-effective strategy, improve profitability through improving product structure and optimizing supply chain efficiency.

Children's clothing has become the main business of Semir's clothing. Secondly, along with the expansion of shopping center channels, Barbara has jumped to the domestic first-line brand. With the Kidiliz group, the company's children's clothing business is expected to become the second in the world.