Lining Also Plans To Share A Lot Of Gold Nuggets.

At the 2019 China hero league competition ecological leaders summit recently held, the extraordinary Chinese sports CEO Li Qilin first appeared in the Snake league's "family" for the first time in the League of professional league matches (LPL).

It is worth noting that Li Qilin is the nephew of Lining, chairman of the gymnastics Prince and Lining Sports Products Co., Ltd. (hereinafter referred to as Li Ning Co), and serves as executive director of Li Ning Co.

"Acquisition of Snake is just the first step for Lining to enter the competition, and there will be more perfect layout planning thereafter."

Li Qilin told reporters.

It is understood that the unusual Chinese sports opened the acquisition plan for Snake at the end of last year, but it is only now that the handover is completed.

So far, after the League alliance system was implemented in 2017, seven teams in the sixteen teams have corporate backgrounds.

"CBA experience operation competition club"

The Snake team changed the main concern of the outside world is, does this mean that Li Ning Co will enter the electricity industry?

According to the investigation of the sky, Sanke team was bought by the investor Li Ning Co in terms of hundreds of millions of dollars, and the current person in charge is Li Qilin.

"The chairman (Lining) has been involved in it. He is actively watching the competition industry."

Li Qilin previously interviewed by the media said that the acquisition was supported by Lining himself, and it also reflected Lining's determination to enter the competition industry.

Prior to that, Lining had a long layout in the competition circle. In October 2018, Lining worked with EDG electronic sports club to become the official partner of the EDG League 2018 League of Heroes (S8).

In addition, Lining also sponsored another famous League RNG, and RNG launched a joint dress.

"I do" the hero alliance ", is from the industrial angle to do, not the player angle, I see the sports spirit behind the competition.

Li Qilin told reporters that although he was also a game enthusiast of the League of heroes, after investigation, it was discovered that competition is a new industry with the core value of traditional sports and future output, so it chose to buy Snake club.

In recent years, there has been an explosive growth in the competition industry. A large number of capital flows into this new industry. Although there are "bonus + advertising + peripheral" profit models, how to make profits in the competition industry has always been a topic that lingers on.

"At this stage, I will not consider making money from electronic competition."

In this regard, Li Qilin said he would be willing to invest in CBA, NBA cooperation, experience, perception, cognition and resources to Snake, hoping to make the 1+1>2 effect.

At the same time, he mentioned that in the future Club planning, we are studying the "King glory, DOTA2, FIFA and other popular projects". As to whether to buy or team up, I want to say that anything is possible.

Multiple enterprises Nuggets competition

The business ability of the League of heroes has greatly improved in its alliance system reform.

In 2017, the LPL League (the League of heroes in China) announced that it would imitate the traditional sports alliance mode, abolish the demoted system and open the tendering for seats. It will introduce the concept of competition area and the host and guest field system, namely, the concept of the East West Division and the city team similar to the NBA competition, and the quota has fixed 14 LPL teams to further divide up the income of LPL sponsors, advertising and broadcasting copyright.

Subsequently, Jingdong group, suning.com, Tao Bo sports, ASUS and other strong capital, through the acquisition of war teams and other ways to enter the competition industry, and set up JDG, SDG, TOP and RW teams.

With the acquisition of the Snake team by Lining this time, after the League alliance system was implemented in 2017, seven teams in the sixteen teams had an enterprise background.

It is understood that at present, RNG, WE, SS, LGD and other five clubs in Beijing, Xi'an, Chengdu and other places landing and have their own home, after the implementation of the system in the past year and a half, the professional competition in the LPL area has seen a breakthrough of 7 billion 90 million times in the live competition, and the breakthrough time is 1 billion 380 million hours, and the attendance rate of all major home matches exceeds 9.

It is understood that in January 10th, Tencent interactive entertainment and Riot Games, the developer of the League of heroes, announced the formal establishment of "tengjing sports" with a registered capital of 530 million yuan. The joint management of LPL competition will improve the rules of alliance, optimize the business mode and develop professional talents system, so as to realize the professionalization of the League of heroes in China.

At the end of 2016, ye called out that LPL would be the most professional sports event in China in three years. In today's opinion, it has completed 70% of the sports events in.

Now, Ye Qiangsheng has revealed to reporters his goal in the next three years: "the total income is 1 billion yuan, and it is as long as 4 billion hours when watching matches, and LPL has become one of the most valuable sports IP in China."

Ye Qiangsheng said that in the future, more games will be born, which will focus on the core of competition, and integrate the new entertainment life of club home games, competition events, event derivatives services, IP development and life services, and even further break the competition circle, affecting the whole trend of the public. "By that time, I am also sure that competition events and clubs will become new business cards of the city and promote the development of local economy."

Ye Qiangsheng said.

Source: Nandu Author: Cai Hui Chen Peijun