Beckhams' Dividend Has Not Shrunk Because Of The Severe Loss Of The Same Name Brand?

Although Victoria Beckham's personal fashion Her career suffered further losses. She and her husband David Beckham David Beckham's wealth has not shrunk as a result.

Beckham Brand Holdings Ltd., whose equity is shared equally between the couple and Simon Fuller, a former Spice Girls portfolio broker (hereinafter referred to as BBHL) manages Victoria Beckham brand Victoria Beckham Ltd. (hereinafter referred to as VBL) and David Beckham David Beckham's brand business.

According to the World Clothing, Shoes and Hats Network, BBHL The document just submitted at the weekend shows that the company has distributed dividends of 29.85 million pounds to three shareholders in the past two years, of which 18.75 million pounds was paid in the 2017 fiscal year as of December 31, 2017, an increase of nearly 85% compared with 10.2 million pounds in the 2016 fiscal year.

However, the profit before tax in FY 2017 decreased by 20% from the previous year's ￡ 19.5m to ￡ 15.7m, mainly due to VBL The operating loss increased from 8.2 million pounds to 10.2 million pounds, which also increased the accumulated loss in the last five years to more than 30 million pounds.

On the other hand, the Victoria Beckham brand has also driven BBHL's revenue growth. VBL's annual revenue increased by 17% year-on-year to ￡ 42.5 million, BBHL Revenue also increased by 17% to ￡ 55.7 million. VBL's sales performance improved significantly compared with the zero growth fiscal year 2016, and whether the main line Victoria Beckham, the sub line Victoria Victoria Beckham、 Or accessories, glasses and other categories have achieved higher sales through online and offline channels. During the year, the brand and the American retailer Target Corp. (NYSE: TGT) Target Department Store launched a highly successful Women's wear And children's limited fashion series, also cooperated with Est é e Lauder Cos Inc. (NYSE: EL) Estee Lauder Group continued its cosmetics series.

VBL contributes 76% of BBHL's revenue, and DB Ventures is responsible for David Beckham's brand authorization and commercialization development Ltd. (hereinafter referred to as DBVL) recorded a revenue of ￡ 13.2 million, up 19% year on year, and a profit before tax of ￡ 26.5 million.

In 2017, VBL got BBHL and DBVL to write off nearly 7 million pounds of debt. Two months later, it introduced external investors for the first time, and at the end of 2017, it introduced Italian luxury leather brand Valextra NEO Investment Partners LLP, a British investment company affiliated to British design brand Tom Dixon Sell 28% of the equity in exchange for a strategic financing of 30 million pounds, so we have the resources to appoint two heavyweight industry veterans as company leaders before the tenth anniversary of the brand in September 2018.

Ralph Toledano, former president of Puig Beauty&Fashion Group SL, a Spanish perfume and fashion group In March this year, he joined as the chairman of VBL, and Paolo Riva, who was previously the CEO of Diane Von F ü rstenberg Studio LP, also changed jobs in parallel.

BBHL recorded an expenditure of 11.7 million pounds on human resources last year. By the end of 2017, the company had 179 employees, of which 176 were VBL. VBL in April this year As many as 60 jobs were cut at one fell swoop on the grounds of pressure from new investors. The British media quoted insiders saying that VBL employees were angry and cold about layoffs, especially Victoria Beckham Victoria Beckham still got a huge dividend despite the company's losses, and she did not personally announce the layoff.

Paolo Riva said when VBL reported its performance last week that the company would continue to invest in growth markets such as the United States and Asia, and shareholders also promised to help the company cut costs and promote growth to promote VBL Achieve profitability in the medium term.

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