2018 Clothing Industry Is A Matter Of Great Concern.

2018 is still a year of "fierce fighting" for the apparel industry. On the one hand, it is local.

The rise of the sea and the rise of the national tide is corresponding to that.

Compared with previous years, the political factor has more pronounced impact on the brand than the previous years.

At the end of 2018, we specially planned "duplicate 2018 retail", summarized and combed.

The most noteworthy event of the industry in the year is to look at brand trends, consumer preferences and industry trends, and look forward to 2019.

1, dujibana Street Canada goose "culled"

In November of this year, dujiaba was outspoken by Stefano Gabbana by netizens. Through the screenshots, Stefano Gabbana issued a series of dissatisfaction with China, and frankly said that without you, we will sell well.

The screenshot quickly fermented in social media, and Chinese artists invited to participate in the event, such as Chen Kun, Di Ali Gerba, Wang Jun Kai, Li Bingbing, Huang Xiaoming and so on, announced that they would not attend the event, while Chinese models also announced that they would stop playing the DG show.

Then D&G dujibana disappeared overnight in China's e-commerce platform. Taobao, Jingdong, suning.com, Xiaohong book, NetEase koala, Juhuasuan and many other electronic business platforms have already launched D&G products.

The storm spread rapidly to the world. In November 22nd, Yoox Net-A-Porter, a luxury electric business group in the United Kingdom, also announced a clear line with Dolce & Gabbana, followed by the announcement of a statement by the Hongkong fashion company business review BoF, the mother of the fashion department store, Carver, and the JOYCE group, which announced that it would review the cooperation with the brand in the future.

Coincidentally, HUAWEI goose's business in China has not been well developed due to the influence of the late night of Meng Meng.

In December 6th, Canada Goose fell 8.44% on the New York exchange.

Affected by this news, Beijing Sanlitun Taigu Li shop, which was originally opened by Canadian geese, will not be opened as scheduled. The company explained that it was being renovated, but the market generally believed that it was just an excuse. The company was worried that the protests caused by the HUAWEI incident in China and Canada were indeed the cause of protests against Beijing stores.

2, New Look China completely closed shop TOPSHOP left

On the night of December 10th, New Look released a message in its official WeChat public address, official micro-blog and Tmall flagship store. It will close the store in China in the near future, and clear the store from now on, and the quality problem will not be replaced.

As early as October 18th this year, New Look has announced that its stores in China will be completed by the end of 2018.

Like New Look, there is TOPSHOP coming out of the Chinese market. In November 1st, TOPSHOP issued a notice at Tmall flagship store, announcing that it would close its stores in the near future. This also meant that TOPSHOP would withdraw from the Chinese market. After that, the consumer purchase would start the "Hai Tao" mode.

At the beginning of the year, the new fashion brand, which had just announced that it would launch a physical store in China, appeared to be in a dilemma of "not being able to quit the job before it dies".

3, GUCCI crossover Bookstore Jiangnan Buyi Hotel, Wang Tsai also came to sell clothes.

Gucci, a Dashwood bookstore, has opened a bookstore, which is located in Wooster Street, SOHO District, New York. It has only one wall from the previously created "Wooster creative space" (Gucci Wooster).

According to the world clothing shoes and hats net, this Gucci Bookstore not only sells books, but also sets up fashionable boutique areas and projection rooms in the store.

The same cross boundary "performance" also includes Jiangnan cloth. In October of this year, the home brand JNBYHOME of Jiangnan Puyi and the Youth Travel Culture Hotel "tile wat house" reached a cooperation. At the end of the year, a hotel will be built at the Hangzhou headquarters of Jiangnan cloth.

Clothing brand competition has been very intense, and "outsiders" will have to step in. In October 5th, Wang Tsai club announced that it would issue a joint name with the national tide brand takatsu TYAKASH, which was officially sold on the official line at zero on October 20th.

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4, Jiangnan Buyi out of the buyer shop

In December 13th, Jiangnan Buyi (03306) announced that the group launched the brand LA SU MIN SO LA in China to cooperate with the multi brand expansion strategy of the group, and diversify its business through diversification of brands and categories.

According to the announcement, "LA SU MIN SO LA" is a global designer brand publishing platform. With the concept of "Better Design, Better Life", it is committed to the incubation of designer's brand and localization of international designer brand.

Product line will cover clothing, shoes, accessories, daily necessities and many other areas.

According to the social media account of LA SU MIN SO LA, December 16th, 18 and 21, the first three stores will be opened in Xi'an's Joy City, Hangzhou Wulin Road and Chengdu Tian Jie. The company did not disclose the specific development goals of LA SU MIN SO LA.

5, COACH first overseas show settled in Shanghai

In December 8th, the US brand COACH was unveiled as the last big show in Shanghai this year. It is also the first time in the history of the brand to run a show outside New York, which shows how important Chinese consumers are to COACH.

COACH deliberately moved the neon street in New York in 70s to the West Bank of Xuhui Binjiang in Shanghai. In the New York street setting with retro classic cars, telephone kiosks and fire staircases outside the building, the model wearing COACH 2019 early autumn clothing walked on the stage with the Alice Cooper rock music and the faint voice of the car horn.

Creative director Stuart Vevers uses carefully designed colors and materials to create a sense of structure and impact. The series of models are simple and slender.

Putting the first show in China also means that the Chinese market is becoming more and more popular with luxury brands.

6, Anta, Tencent and other consortia purchase Ezhu parent company in 4 billion 600 million euros.

In December 7th, the consortium of investors from Anta sports (02020.HK), Fang Yuan capital, Anamered Investments and Tencent (00700.HK) announced that, through the newly established Mascot Bidco Oy company, a voluntary proposal was made to make publicly available cash offer to acquire all the issued and out of stock shares of Finland sporting goods group Amer Sports (amamwin sports).

The offer price per share is 40 euros, which is 43% higher than its 3 month average paction price, and the total tender offer is worth about 4 billion 600 million euros.

Anta announcements show that in Mascot Bidco Oy, Anta accounted for 57.95% of shares, 15.77% of Fangyuan capital holdings, 20.65% of Anamered Investments holdings, and 5.6% of Tencent holdings.

At present, the board of directors of amamin sports has agreed to recommend shareholders to accept tender offer.

7, Semir apparel accelerate acquisitions to enter the overseas market.

Semir apparel announced in October that it had completed the acquisition of Kidiliz group, a high-end children's clothing company in France, but the two sides did not disclose details of the specific paction.

Through this acquisition and merger, Kidiliz group can speed up the expansion of the Chinese market with the support of its new professional knowledge, sales channels and management team.

Semir clothing will be able to jump into the world's second largest child clothing company through this purchase.

In September 13th, Semir announced that it would buy $5 million from US parent company Jason Wu (Wu Jigang), the parent company JWU, and the LLC. 11% stake. At the same time, it plans to jointly invest with JWU and LLC. to establish a joint venture company, Jason Wu (Shanghai) Garments Co., Ltd., which is responsible for developing and operating related businesses in the mainland, Hongkong Special Administrative Region and the Macao Special Administrative Region.

In addition to the acquisition and integration, Semir also entered the overseas market. Just a few years in August 9th, Semir's first overseas store officially opened in the Saudi Arabian capital Riyadh Park Shopping Center, marking Semir's official entry into the overseas market.

8. New retail concept store opens up as a platform for displaying brand image.

In September 27th, ZARA announced that it would work with Tmall to jointly launch Tmall super brand day and create a new retail concept store, ZARA, the flagship store of Shanghai Times Square.

This is the first new retail concept store in ZARA, which has two levels of space. It shows the theme of "WEAR FUTURE to the future" with new technology decoration.

In from September 5th to 12th, H&M opened the Tmall super brand Nissin new retail experience store in Guangzhou's good Plaza Shop. The store set up a 24 hour interactive display window.

Domestic brands have only seized the opportunity of new retail experience stores. In September 15th, Taiping bird went to another Hangzhou's joy city.

The opening of this store indicates that Taiping bird will officially launch the brand aggregation effect strategy. In the future, the flagship store will be used as the retail site to build a tidal platform PEACEBIRD+: encourage young people to create the interactive content of the store together, and develop their love in an imaginative way.

9, Hai Lan's family officially entered the US group takeaway Dior to be struck.

In July 23rd, the family of Hai Lan officially announced the takeover of the US group, which will be taken by the US group takeaway to the next store of the Hai Lan home line. It will be delivered within an hour, and promises that the retail price will be homogeneous.

The French vibrant account of Dior Dior is officially certified. By the end of August, the account has released 13 short videos. It has received 174 thousand praise and accumulated 33 thousand fans. From the time window, Dior has been quietly testing water for four months.

10, the extinction of domestic sports brand

At the beginning of this year, del Hui was heavily burdled with debts of 636 million yuan, and factories, land and warehouses were all secured.

In November 20th, the founder of the Jinjiang forest court was sentenced by the court to defraud the loan and acceptance of the bill.

More interesting reports, please pay attention to the world clothing shoes and hats net.