FILA Sports Fashion House Strongly Landing In Fuzhou Dongbai Center

On November 23, 2018, the Italian century old fashion and sports brand FILA unveiled FILA Fashion, the largest comprehensive flagship store in China, at Fuzhou Dongbai Center Sports House)。 On the day of the event, FILA brand officially announced that Huang Jingyu, a popular actor and idol, was the spokesperson of FILA fashion campaign, interpreting the high-level fashion sports spirit advocated by FILA brand and injecting new vitality into the sports field.

The brand's iconic red, white and blue colors and lines build a 1600 square meter high-end fashion space in FILA Sports Fashion House FILA KIDS、FILA FUSION and FILA ATHLETICS creates an exclusive interactive area, conveys the passion and vitality that has remained unchanged for a century with Italian elegant style, integrates multiple scenes and multiple series into the same space, and enables consumers to experience multiple consumption experiences in the same space.

　　FILA

FILA, as the first sports brand to land on the main agenda of Milan Fashion Week, demonstrated FILA 2019 Milan Spring/Summer Fashion Week ICONIC COLLECTION， Perfect combination of Italian classics and contemporary high-level sports fashion, this series will also be launched in Fuzhou Dongbai Center, FILA Sports Fashion House. 　

　　 FILA FUSION

In the second floor area, FILA FUSION specially launched the new C2M (CREATE 2 MAKE) personalized service, consumers can customize their own fashion items. The brand new image of cross-border cooperation with American fashion brand Staple also surprised to show FILA FUSION has a strong sense of identity with multiculturalism and an upward trend attitude.

　　 FILA KIDS

FILA KIDS launched a new exclusive interactive game zone for FILA KIDS on the opening day, creating a different leisure shopping experience for modern families. The latest WONNIE and SNOW launched at the same time TIME product series shows children's natural childlike interest and sunny nature.

　　 FILA ATHLETICS

　　FILA ATHLETICS also brings HOLOFIT holographic training into FILA comprehensive flagship store, providing fashion sports lovers with the ultimate entertainment training experience, making sports more interesting and challenging. Huang Jingyu, the brand's new fashion sports spokesman, also experienced the challenge of lightning runners together with Mr. Yao Weixiong, president of FILA Greater China, and felt the beauty of technology brought by advanced sports fashion. 　

Mr. Yao Weixiong, president of FILA Greater China, said: "The opening of FILA Sports Fashion House is a challenge to the existing rules of the sports industry. We will fashion Combined with sports, it is intended to convey the charm of high-level sports fashion. At the same time, it will further consolidate the solid position of FILA brand in the field of fashion and sports. " The high-level fashion movement and diversified fashion spirit conveyed by FILA brand are deeply loved by consumers at different levels. The comprehensive flagship store creates a scene revolution of brand ecosystem. In the same scene, according to different consumer groups, it subdivides brands, completes the combination of multi brand matrices, meets the needs and experiences of consumers with different attributes, and presents consumers with a more convenient one-stop consumption space. 　

　　 FILA Brand Introduction

Italian century fashion Sports brand FILA, founded in 1911, is a textile and knitting clothing enterprise founded by FILA brothers in the small town of Biella, Italy. In the 1970s, in order to coordinate with diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. Adhering to "LIVE YOU With the brand concept of "Elegance in Body and Elegant in Heart", FILA subverts the traditional sports image and is always committed to delivering the passion and vitality that has remained unchanged for a century with Italian elegant style. FILA With elegant and simple design style, the product pursues excellence and first-class Fabric Tailoring is unique among international sports and leisure brands and is loved by elegant people all over the world. FILA products are currently sold in more than 30 countries around the world, including Italy, Britain, Germany, France, the United States, China, Japan, South Korea, Brazil, Russia, etc.

FILA currently has several regional brands - FILA FILA KIDS、 FILA FUSION、 FILA ATHLETICS。

FILA KIDS is the children's clothing line of FILA. It takes safety and comfort as the premise, elegance, simplicity and fashion as the design concept, and creates a high-end lifestyle children's brand that radiates sports style.

FILA FUSION is a brand new trendy sports brand under FILA, FILA FUSION innovates and interprets the classic styles and colors of FILA, integrates the cultures of different countries and regions, fully demonstrates the diversity of the brand through a number of co branded series, and leads the new trend of fashion sports.

FILA ATHLETICS takes aesthetics, function, comfort and future as the key words to position the high-end professional sports product market. FILA ATHLETICS It is committed to meeting the sports needs of the following groups: taking sports as a necessity of life, caring about sports quality and beauty, and coaching professional sports elites.