One Article Understands The Development Of Luxury Electric Business, And The Market Scale Will Reach 100 Billion Level.

In recent years, online sales of luxury goods have developed rapidly, and the development of luxury goods business has become the trend of the industry.

Especially in China.

The market is developed and the scale of pactions is ranked first in the world. The consumption volume is much higher than that of any other country.

In fact, China's vertical luxury electric business has developed before 2011. In 2012, the industry entered the expansion shuffle period. From 2014 to 2015, the competition of luxury electric business market has already become intense, and the profit space is narrow. Thus, the electric providers such as respect network, product convergence network, Jiapin net and hoha network have been closed down.

Since then, the vertical luxury electric providers such as temple library network, Fifth Avenue, Xiu Xiu net and Shang pin net have relied on capital financing to take root in the Chinese luxury market, and the industry development has stabilized.

After the emergence of the head enterprises, the scale of the luxury goods market has been significantly improved.

Data show that in 2017, the scale of luxury electric business market has reached 83 billion 800 million yuan, a substantial increase over the previous year. Under this trend, it is estimated that the domestic luxury goods business market will exceed 120 billion yuan in 2018.

The main luxury business in China was established earlier in the year, mainly in 2008 and 2011, and the pition from barbarism to barbarism.

Among them, Xiu Xiu net was first established in March 2008, followed by June, the western fashion was established, and the successful listing of temple library network was established in July 2008.

At present, there are four types of luxury electric business in China: the vertical business platform headed by the temple library, the international luxury business platform of Yoox, the comprehensive electronic business platform of Tmall and Jingdong, and finally the luxury brand self built e-commerce platform such as Coach.

Visible, domestic luxury electric business presents a variety of forms of common prosperity and development situation.

The temple library network is in a leading position in the world of luxury goods and electricity suppliers.

Among the new downloads in the two quarter of 2018, 7 million 834 thousand of the monastery luxuries were ranked first, while the new downloads of other platforms were relatively small. TOPLIFE and glamour benefits were in the middle reaches, less than a million times, and the new downloads of Fifth Avenue and Shang pin net were less than 100 thousand times.

To be able to stand out, mainly through the online and offline integration of leading vertical luxury sector, and the temple library is the only successful listing of vertical luxury business platform, with sufficient capital backing.

In addition, comprehensive e-commerce providers such as Alibaba and Jingdong have also stepped into the luxury electric business market, creating more opportunities for the domestic luxury industry.

China is one of the largest consumers of luxury goods in the world, and the market demand is growing rapidly.

However, because the main target group is high consumption group, the acceptance level of online luxury goods is not high.

Therefore, how to maximize the trust of consumers is the key to development.

According to data survey, 32% of consumers are most concerned about "high quality".

In fact, China is flooded with a lot of high imitation products, which seriously disrupts the order of the industry.

If the quality of luxury electric business can be guaranteed to the greatest extent, it will play a positive role in promoting consumer trust.

There are also some consumers concerned about brand reputation and celebrity endorsement, accounting for 11%, 9%.

Nowadays, the power of stars can not be underestimated. The traffic and sales volume brought by stars occupy an important position in the sales link. Besides, some consumers purchase luxury goods mainly to satisfy their psychological comparisons.

Popular luxury goods have a strong guiding role for consumers.

In terms of the sex ratio of luxury consumers in China, men account for 46% and women account for 54%.

It is generally believed that luxury goods are more popular among female consumers. First, luxury goods are mostly targeted at female consumers. Two, women have higher pursuit of the quality, appearance and value of luxury goods.

In fact, the number of male consumers and female consumers is very close, mainly because men have more gifts and business purposes.

From the age point of view, the trend of younger luxury goods consumers is clear. After 80, 90 became the main consumer group of luxury goods suppliers.

From the regional perspective, the development of luxury goods market in first tier cities and second tier cities has been very sufficient. The three and four line urban consumer market is being developed. With the coming of demographic dividend, coupled with the scarcity of luxury stores in the three or four line cities, some consumers are more willing to spend on luxury luxury e-commerce platforms.