Jimo: Forty Years Of Nurturing And Supporting, Creating A "Famous Northern Business City"

40 years of reform and accumulation, 2017

Zoned County District

Standing on the land of the Millennium commercial and trading Dayi created by the ancient Qi State,

It is a pity that Jimo's commercial culture is far from being inherited. It has become an open, compatible and enterprising pragmatism for thousands of years.

Thanks to the 40 years of reform and opening up, the local commerce and trade carrier is

The path of innovation and practice has brought about a change of fate for the water and soil and the common people.

Xu Yanhua, who is over 70 years old, evaluated his past. The original saying was "a lifetime of success, no detours".

The farmer's son, who was born in Jimo hot spring town, used all his hard work strength, energy and stamina in his youth to catch up with the opportunity to create wealth in the last century.

Relying on the Jimo clothing market from scratch, from small to large, this old Jiangbei commercial and trade city helps him to feed his family and become rich.

Xu Yanhua has also become a well deserved pioneer of open reform and beneficiary of reform.

Going out of business in the market

Jimo county has always been rich in business.

In the spring and Autumn period, Dayi was the most popular city of Commerce. In the late Qing Dynasty and the early Republic of China, the large cities in the city flourished. Before the reform and opening up, the garment market, which originated in Jimo, already had the rudiment of the largest market group in Jiangbei.

In 1978, when the spring breeze of reform came to Jimo, some local skilled craftsmen with clothing cutting skills began to take advantage of the world, starting with the manufacture and sale of clothing, shoes and hats, and ignited the prosperous and prosperous spark of Jimo market.

In 1980, Jimo's clothing market was born.

The first batch of individual clothing operators only had 60 households. At the end of the year, the number of registered operators was over 1000.

In the summer of 1984, Jimo's first professional market, the wholesale clothing market, was built and operated in the ink river beach. The Jimo clothing market completed the first construction in the history of development.

Xu Yanhua now clearly remembers that he formally entered the market in 1987, "the latecomer of the market".

That year, the Jimo clothing market moved from the river beach market to the Heshan Road Business District, and completed the second construction and the first relocation.

That is, based on the embryonic form of standardization at that time, in 1992, on the east wind of Deng Xiaoping's South inspection speech, the municipal Party committee and municipal government of Jimo put forward the development decision of "prospering the city by commerce and commerce, and by the city of Xingcheng".

From 1984 to 1993, it was the 10 year that the Jimo market accelerated scale expansion and quality improvement.

With the gradual deepening of the reform and opening policy and the development of the clothing market, the three major garment production bases of Jimo youth clothing, village and town knitwear and Daxin children's clothing have been gradually formed.

In the past ten odd years from 1994 to 2006, Jimo opened the market investment door to the whole society in accordance with the principle of "who invests and benefits", accumulative total investment of about 1 billion 200 million yuan, 29 new professional markets, new market building area of 70 million square meters, and "Jiangbei largest market group" enjoys a good reputation throughout the country.

In 1994, the new and modern clothing market was built and operated to achieve the third construction and the second relocation of the Jimo market.

In 1999, the reform of the State Administration for Industry and commerce, and the establishment of the market development bureau in Jimo, was mainly responsible for the planning and demonstration of asset management and market construction in the whole city.

Subsequently, the clothing market derives small commodities, knitted goods and leather shoes.

As the market has been built and operated, the market of electrical appliances, lamps and lanterns, timber, pig and non-staple food has springing up everywhere, and new business models such as production and marketing, brand agent and factory direct selling have entered the market, forming a market structure with reasonable structure, distinctive features and production and marketing dependence.

From 2007 to 2011, in the face of fierce competition and severe challenges brought by the rapid development of markets across the country, Jimo promptly adjusted its development ideas and pushed the market development into the stage of business pformation and connotation upgrading.

In October 27, 2007, as the city's market leader and the two or three industry incubator of the clothing market, the Jimo market completed fourth construction and third relocation.

The new market has a construction area of 275 thousand square meters, and more than 7000 shops are owned by each other, thriving and prosperous, equipped with modern facilities, and diversified business models complement each other. Merchants from the north and South converge on the market, and merchants from outside the province, merchants in the province and local merchants are "three parts of the world".

The comprehensive strength of Jimo's clothing market has jumped to the ten largest garment market in the country. It has driven the market trade center from the increasingly crowded central part of the city to the western part of the vast urban area.

Since the eighteen Party's Congress, the local government has deeply promoted the construction of modern industrial system and the construction of featured fine cities, and built Jimo International Trade City in the western part of the city.

In January 2014, the motion to speed up the construction of the international trade city and revitalize the famous city of Jiangbei is listed as "the first motion" of the third session of the seventeenth Municipal People's Congress.

It is the year, the Jimo International Trade City Party Work Committee, the administrative committee is established.

Jimo's market business has entered a new era of grand exhibition and great undertaking.

The total planning area of Jimo international trade city is 35 square kilometers. It is estimated that by 2020, the total market area will be 2 million square meters, and the market paction volume will be 100 billion yuan.

In recent years, the clothing market and the agricultural and sideline products market have been upgraded and upgraded; the Home Expo Center and the Jimo children's wear city have been built into operation; the national market exhibitions such as China Market Conference and children's wear Festival have been successfully held; the General Chamber of Commerce and the general branches of the international trade city have been established successively.

The development goal of Jimo international trade city is clearer.

Since the third Plenary Session of the 11th CPC Central Committee, the market players in Jimo have been in the same boat.

A small boat in the market has developed into a market group, focusing on building the resource highland and cost depressions of China's brand commerce and building the most influential international trade city in Jiangbei.

After several stages of development and changes in the times, the expansion of the bazaar and the growth of the local industry are moving forward.

From a garment market in the farm market, after four relocation, it has developed into the largest modern garment market with the largest monomer size in the country. Its comprehensive strength and competitiveness have been the ten largest in the country for many years.

The connotation of Jimo market has gone far beyond the market itself. It is a witness to the development of regional economy and society, and a promoter of innovation and entrepreneurship as well as wealth for the people.

Children's wear meets Internet

In recent years, the Jimo commercial city has formed three milestone development nodes: in 2015, it was awarded the "China Textile and clothing innovation demonstration base", "the provincial and foreign trade combination commodity market", "the provincial cross-border electricity supplier industrial gathering area"; in 2017, as one of the "five industries Highlands", the business logistics distribution center proposed the goal of establishing the national level trade and logistics industry demonstration area; in 2018, around the general goal of the pformation and upgrading of the market commerce and trade industry, the Home Expo Center investment, dislocation operation "factory store" mode was founded, Jimo China children's wear Festival was held, and the online business operation of academic business online......

With the clothing market, the small commodity city and other specialized markets as the carrier, around the clothing and the surrounding industries, Jimo's big commerce and circulation have shown a deep and delicate development trend.

The tiger head cap has been spread over the riverside town of the Dagu river for more than two thousand years. The locals regard it as the earliest iconic object of Jimo children's clothing.

In the 80s of last century, the farmers in Jimo town seized the opportunity to begin their family clothing processing, and garment processing enterprises rapidly expanded to 6 towns in Jimo city and surrounding villages (today's Longshan Street), Daxin Village (today's Daxin Town) and so on, and 167 villages became production and marketing relying on the wholesale market of clothing.

Professional village.

This is the real industrial kinetic energy behind the Jimo market for decades.

Industrial matching and cluster forces make garment production groups form rapidly and have their own characteristics.

According to the listed commodity, the clothing industry in Jimo is generally classified into 4 main categories, namely, clothing, children's wear, knitwear and small department stores. The three production bases are Daxin village children's wear, Jimo town youth clothing and rural township knitwear.

At the base of Daxin children's clothing, with the form of village couplet village and household joint household, the production of children's clothing radiated 17 villages in the whole town, forming more than 1000 households and more than 5000 people engaged in the scale of children's clothing production and operation.

Therefore, children's clothing industry in Jimo has both congenital causes and acquired foundation.

Jimo is a famous city for children's wear in China and the third largest in China.

"Production base", "China's clothing industry" 13th Five-Year "innovation demonstration base", "national excellent children's wear brand building demonstration base", children's clothing enterprises annual output value of more than 260 billion yuan.

The Jimo children's clothing industry in the new era is the brand of the network industry with the advantage of regional characteristics, which is created by grafting new tools of the Internet, traditional physical market advantages and regional industrial end production capacity.

In order to comprehensively enhance the industry status of Jimo children's clothing, since 2015, Jimo has vigorously promoted the construction of the "China Quality" platform and the "Jimo children's wear hall" special industrial belt based on the 100 billion level market and business cluster.

The core of Taobao's "China built" strategic project is the establishment of a quality domestic product platform, which aims to guide the agglomeration and docking of innovative design, manufacturing and market demand, and promote the traditional manufacturing enterprises to rely on e-commerce innovation and realize pformation and upgrading.

In 2015, Alibaba group's first "China made" industrial belt Innovation Summit was held. The Shandong Jimo children's wear industrial belt and 22 other industrial belts in other regions were highly recommended by the general assembly and selected as Alibaba's "China made" industrial belt.

Taobao based e-commerce vendors have driven the integration of the Internet and offline stores. The sales of children's clothing online in Jimo ranks first in the country's county-level cities, supporting the half of Qingdao's electricity supplier industry.

In September of that year, the Jimo children's clothing in Taobao's "China made Jimo children's wear special activities", the total number of visitors exceeded 100 million people, sales volume of 50 million, sales amount of more than 2200 yuan.

Through the massive internet terminal industry explosion plan in 2015, "children's clothing industry Jimo" has opened up the world-wide popularity of children's clothing in Jimo, and foreign trade customers, domestic traders and online buyers have come to fame.

In the last few days of the end of 7 2018, the 2018 Jimo International Children's wear Festival opened in Qingdao.

In October, the world's first IP industry fund was set up. It will give priority to projects that promote and promote the development of children's clothing industry in Jimo, and further enhance the R & D design and innovation ability of children's clothing industry in Jimo.

In recent years, the children's clothing industry in Jimo has been striving to adapt to the new normal mode, the new mode of innovation and development, to enhance the new value of the industry, and to build a new industrial system. It is driven by the driving force of resource elements to the development of innovation and development. It has established the development goal of "children's clothing for children in the world to create" safety, quality and fashion "for the children of the world, and build the international children's clothing sourcing base, and set up a new benchmark for the industry of" children's wear in China to see Jimo "in Jimo.

Breaking the pain and strengthening the future

The clothing market, the strong knitted apparel industry foundation, and the newly developed children's clothing industry are developing vigorously. The three advantages are developing vigorously. Qingdao Jimo plays a leading role in China's textile and garment industry and outstanding industrial city.

Statistics show that over the past few years, Jimo has cultivated more than 2800 textile and garment enterprises, and achieved 122 billion 800 million yuan in output value in 2017, 28 professional markets, 10 employees, and an annual turnover of 70 billion yuan.

"If we consider the overall profits, Jimo children's clothing is still not getting rid of the low quality development status."

Dan Qingjie, a children's clothing brand owner, who is located on the first floor of the D District of China Textile children's clothing city, told reporters. "Take a 2 year old boy's cotton trousers and trousers as an example in this season, after ordering party A, the order price is only about 10 yuan for us. The sale price of Party A with a network marketing resource is 39 yuan, and it is sold into explosive pants. Taobao sold hundreds of millions of pieces this season."

The price difference between producers and consumers, the sharp sales volume of the network, the large proportion of profits between producers and sellers, and the imbalance between the two sides in terms of industrial discourse.

The truth behind prosperity is shocking.

Dan Qingjie also clearly pointed out: "a single company can not maintain a professional Internet marketing team. I don't even know who the next customer is, but his single profit is three times that of me.

And he can turn a good quality $10 pants into a sales volume of over 100 million yuan, and I am sure that this network marketing capability is not.

Jimo children's clothing has become one of the biggest reasons for the top three children's clothing industry in recent years.

It is precisely because the Jimo people have discovered the online business opportunities in the past few years that they have made the real online and offline joint efforts to have the industry consensus today "children's clothing in Jimo".

Jimo has more than 2800 textile and garment enterprises, and has developed an international trade city with knitted garments as its main body. There are more than 8000 electricity suppliers gathered around the commercial city. On the one hand, these small and medium-sized businesses rely on the abundant supply sources of the Trade City, timely uploading the latest fashion styles to attract customers; on the other hand, the order will be implemented to the surrounding production enterprises after the order is placed online.

The interaction between e-commerce providers and manufacturing enterprises has created a common symbiotic relationship between common prosperity and common prosperity through interaction and docking. The core is the development mode of "goods, resources, shares, groups and win win", which is "original, original and original price".

Under this mode, the benefits of small and medium-sized electricity suppliers and garment manufacturers generally doubled. In 2017, the volume of clothing trade in international trade cities increased by 9% over the same period, and the volume of online pactions increased by 60%.

It seems that everything is flourishing, but the cool self cognition of Shan Jie Jie is also the bottleneck for the development of the industry of children's clothing in Jimo.

In a word, in the world of Internet based marketing, production capacity is very easy to replace, and new marketing requires planning vision, channel integration and resource grafting ability.

In other words, the ability of business imagination and the use of new tools jointly limit the speed of traditional industries in the Internet era.

Not long ago, sponsored by the Circulation Association of the China Federation of textile industry, the Jimo International Trade City Management Committee and the China Textile and apparel e-commerce union jointly organized the theme of "Internet innovation to promote the pformation of new and old energy and accelerate the innovation of circulation mode". Liu Yongjun, director of the Jimo International Trade City Management Committee, pointed out: "at present, the market business and textile and garment industry in Jimo are in the period of development opportunities for pformation and upgrading. They still face many bottlenecks in development, which need to be solved urgently. One is the lack of clothing designer resources; the two is the lack of IP industry incubator platform; the three is the lack of platform companies such as B2B; four is the lack of clothing display sites; five is the imperfect logistics and warehousing supporting facilities; and six is the lack of e-commerce gathering areas."

Liu Yongjun said: "Jimo is currently planning to build Qingdao's fashion and Creative Industry Park, positioning itself in creating a pioneering and creative park to boost the pformation and upgrading of Jimo's textile and garment industry and market business, and win the fashion discourse with technological innovation."

The local government hopes to actively promote the approval of the national market procurement trade mode pilot, in order to pry Jimo textile and garment enterprises and professional market foreign trade export, and to inject new vitality into the industrial upgrading.

"I hope we can make up for the short board in the future and make the Jimo market the largest scale, the highest grade and the most powerful business logistics gathering area in Jiangbei."

Liu Yongjun said.