Smart And Digitalized Into A New Retail Trend. Under The 30% Line, The Clothing Store Has Identification Terminal.

The two day seventh China brand chain development conference closed in Shenzhen.

As an experimental field of retail business innovation, Shenzhen has more than 50 representative entrepreneurs and senior big coffee Qiqi.

More than 2000 managers and professionals from over 1000 enterprises participated in the first day of the conference.

Intelligence and digitalization have become the new trend of Shenzhen retail business and even national chain brand, with Shenzhen.

For example, artificial intelligence and other intelligent digital systems account for 30%, ranking the highest in the country.

What changes will take place in the future?

"When payment is no longer the threshold, pactions will not necessarily be in stores. Future retail will develop around the scene.

It will become a social experience center based on scenes.

This is what I said more than two years ago, and now I find it is becoming reality step by step. "

Chen Pengfei, founder, told reporters.

Such a reality can be seen everywhere in Shenzhen.

In the shopping district of Shenzhen north station and Futian Nanshan, many intelligent parking lots have become the daily view of Shenzhen people.

Unlike traditional parking lots, smart car parks rely on intelligent recognition system and payment technology for two-dimensional code, as well as parking payment scenarios.

Since the development of the scene, how to provide better consumption experience based on the scene will be the key to the future development of offline retail scenario.

In the era of smart retailing and the new retail era, the essence of retailing remains unchanged in the era of smart retailing and new retail.

He believes that the essence of retail is to provide consumers with good, cheap and convenient products and services, and the need to change is based on business thinking.

"From operating products to managing users, from operating sales to operating data, from operating enterprises to operating industrial ecology, these need to upgrade."

Intelligence and digitalization become the new trend of retail business in Shenzhen and even the whole country. The most obvious thing is the representative garment industry in Shenzhen.

"Retail in Shenzhen.

The number of stores with artificial intelligence recognition terminals and digital systems accounted for 30%.

This proportion is the highest in the country except for Jiangsu, Zhejiang and Shanghai.

Insiders Chen Wei told reporters.

Fashion clothes are loaded with chips. When customers take clothes to the fitting room, the sensors on the top of the head can identify the clothes and stay in the fitting room.

After data return, we can analyze how many times the same clothes are tested by customers, how long the stay time is, and how much the final turnover ratio is.

If the number of fitting tests is large, but the turnover rate is low, you can find out the reasons for the display, pricing, purchase and so on.

Founded by Yin man, from Taobao mall.

The brand has become a garment enterprise integrating online and offline, and Qu Jing, vice president of Hui Mei fashion group, has stepped out of the line under the online push line.

"Shenzhen's clothing industry or retail business to better intelligent road, it is necessary to fully understand and grasp the two different logical patterns on the line and under the line.

For example, the sale of clothes on the line is focused on exploding money, which can be pushed up by single sales volume, but the line is focused on matching pactions and paying attention to shopping experience.

Qu Jing pointed out that online and offline how to share the same price with the stock.

Questions that need to be considered.

For Shenzhen, the digital and intelligent pformation of retail business is both an opportunity and a challenge.

Industry experts point out that Shenzhen's innovation is strong, and the new round of retail pformation is driven by technology. Shenzhen does not lack such technological innovation, and lacks matching capital, talents and policy environment.

But to navigate smart retails, the challenge may come from the promotion of online capabilities and the empowerment of offline entities.

"In fact, the future is online. If you want to do the whole retail online, the things you need to do is employee online, customer online, shopping online, online trading, online operation, you realize online capability, and all enterprises should be online in the future, because there is no so-called online and offline in the future, this is a basic ability, we also call it the ability of digital survival," Chen Pengfei said.

To achieve the improvement of online capability, we must re energize offline entities.

At present, there is such a situation in the industry. The offline retail pformation is only emphasized on the construction of online system.

These retailers pay more attention to the membership digital system, open small procedures, set up an E-commerce mall, and ignore or even suppress offline stores.

From an economic point of view, the offline personnel take the traffic to the line, but there is no real benefit, and online development is likely to block the development of offline work.

As a result, there is no shortage of cable channels on the whole, but there is no implementation or ineffective implementation.

At the meeting, industry experts reached a consensus that the empowerment of offline stores, especially the empowerment of shopping guides, is particularly important.

We should encourage offline development and attach importance to offline development, because relying on the re placement of offline stores and personnel will bring about the possibility of online precision marketing.