The Prospect Of Infant Clothing Market Is Excellent.

Chinese

It contains the potential that you can't imagine. According to the report, the current domestic demand for children's wear is around 2 billion 300 million yuan.

Demand is expected to increase by more than 10% in the next few years.

Relying on such a huge market, in recent years, China's children's clothing industry has also blowout development trend.

International brands have extended their tentacles to children's clothing, and have opened their own brand stores in major shopping malls of major cities.

At the same time, several well-known brands in China have expanded channels to try to tap the high-end market.

In the high-end children's clothing competition is in full swing, at the same time, the domestic three or four tier cities children's clothing market grab battle is also gradually white hot.

At present, the pattern of children's clothing market in China is roughly the same as that of domestic and foreign brand children's clothing, which accounts for half of the market share. 70% of the 50% market share that domestic manufacturers occupy is not brand status, and is distributed in a wide three or four line city.

It can be seen that this is an emerging market with rich consumption potential and is still developing at a high speed.

The major brand stores, combination counters, wholesale and retail polymorphisms coexist, forming a complex market layout of Chinese children's clothing.

With the remarkable improvement of the Chinese consumption power and the multiple cares of the only child, the more and more businesses are aware of the enormous potential of this group.

Chinese consumers' demand for high-quality infant clothing and supplies is far from being met, and the market potential is huge. In the next five years, the industry will continue to maintain a strong momentum of development, and the annual growth rate will exceed 18%.

Today's

The market has not been strong enough to win the world. R & D, marketing, human resources and so on are only the foundation of brand building.

Compared with other subdivision industries, infant clothing management has its particularity and must strictly abide by the relevant standards formulated by the state.

However, different high-end infants and young children

In order to stand in the market, often focus on the fashion and diversity of clothing, but not in the infant's physical characteristics and physiological characteristics of deep digging, for infants and children tailored to suit their clothes.

According to a survey by frost Sullivan, most of the clothing brands currently designed for infants and young children are imported brands, with only a few ethnic brands such as rabbi and Li Ying Fang.

Most of the other brands are children's clothing brands, which are made up of Chinese children and big children's clothing. Many of their infant clothing products are only children's size reduction, not real baby clothes.

The infant clothing market can be described as a blue sea area in the red sea of children's clothing market.