The French World Cup Winner Has Nearly Two Months' French Fans' Daily Question: Where Did The Two Star Jerseys Go?

The daily question of French fans: where did the two star jerseys go?

In today's football world, the commercialization, identity and traditional sports have become increasingly difficult to solve, and the sales of jerseys have become an important projection of the team's achievements. With mappings picking up second stars in Ludi Nicky, French fans have been trying their best to conceive the glory time of their two star clothing on the next day.

　 Beijing time in September 10th, the French team defeated Holland at home, won the first victory of the European Union. After the match, a grand ceremony was held at the French stadium to celebrate the crowning of the Gallic rooster in Russia. In this match, France is wearing two stars. Jersey Debut. In the first round of competition between DFA and DF in September 7th, the new French robe was officially staged. Although the ceremony is very significant, but the French football fans have not yet solved the big knot: this time the French team won the title in July 15th for nearly two months, the New Jersey also appeared again.

If the French team's conservatism in the world cup is unexpected, then two stars. Jersey The specific amount and distribution may be the real mystery. Before the World Cup finals, the famous Jersey equipment website Footy Headlines released the Gallic rooster's two star jerseys, and revealed that Nike had made the new French shirt ahead of schedule. Considering that Adidas did not prepare well enough for the French team to win the cup in 1998, there was no New Jersey reserve at that time. Nike's "loss of character" was obviously a realistic consideration for business interests. After the coronation of the new king, Nike Quickly released a small number of two star jerseys on the official website, the fan edition and player edition single price were 85 euros and 130 euros, and soon sold out. After that, fans kept swaying between their hopes and failures. The long queue in front of the shop is almost daily, but there are few lucky winners.

It is not just fans who fail to understand the situation, but retailers who want to boost their profits are in a fog. A number of French retail shopkeepers said Nike did not specify the exact delivery time, but simply "probably between mid August and the end of August". As one of the main sports retail groups in France, Sport 2000 has 426 retail outlets in the whole law, but only 2000 or so. Yannick Mora, director of Sport 2000, said that from the French team to the early September, the group's stores could sell nearly 10 thousand new jerseys. Mora predicted that the shortage of shirts resulted in the loss of Sport 2000 by nearly 500 thousand euros. As for Intersport and Go Sport two French sports retail giants, the loss is likely to be even more serious.

Local time September 5th, Nike was known to France. Business Week challenge It is revealed that the large-scale sale of the two star jersey will be postponed until October of this year, and the specific amount of the jersey will not be explained and why the supply is tight. Vincent Shodel, director of marketing and marketing at Wavestone, a French consulting firm, thinks Nike may not be interested in it, but new. Jersey The sale lag has opened up another important business opportunity. "Nike can make use of the fans' desire for the New Jersey and stimulate the latter to buy the old shirts." one star "can also show the true fans' identity. Besides Nike's subjective planning in marketing, the shortage of shirts itself is affected by objective factors. For Nike, compared to Turkey, Georgia and other geographical advantages of the European factory, the craft of Asian factories is more suitable for the centralized production of French jerseys.

Within the same area, Nike It is necessary to choose the priority before producing the Jersey, and coordinate all the operations carried out by the manufacturer in the same period. Shodel pointed out that the audience of two star shirts is mainly concentrated in the French mainland. Compared with the huge market in Asia and the United States, the French market is not the core of Nike's business. Besides, spanport links should not be ignored. It takes at least four weeks to ship shirts from Asian factories to retailers. To a certain extent, this explains the sluggish supply of the Jersey.

However, such a shortage of supply and information opaque are obviously not purely objective factors. In any case, a difficult match for the two star Jersey has already spawned "grass-roots self-help" and grey areas: a family tailored family fan has begun to provide 10 euro sewn second star service, while the 20 euro pirated Jersey has become the choice of many anxious fans. The French team has opened a new journey in the post World Cup era with unbeaten results, but for the fans who are looking forward to their new clothes, the long and unknown wait will continue.