How To Display Clothing Products

Clothing display is a kind of product display art, good display can integrate into the surrounding environment in effective space, resulting in a strong visual impact, attracting customers' eyeballs. Ultimately achieve the purpose of disseminate brand culture, enhance brand image and promote product sales. Today, Xiaobian, a clothing company, introduces how to display clothing items.

The layout of modern clothing retail stores can be broadly classified into three categories: guided, free and square.

(1) guided layout: guided layout is a common layout method in clothing retail stores now. This layout is only a single passenger flow passage in the store, which is characterized by intentionally or unintentionally letting the customers in the store browse the goods in the store. The advantage of this layout is that the store products can be displayed to the consumers to the maximum extent, so that consumers can not miss the favorite styles due to careless customers, encourage and stimulate the impulse shopping of customers, and maximize the display of merchandise.

(2) freestyle pattern: freestyle pattern is the most widely used layout in clothing stores nowadays. The biggest feature of this layout method is to attract consumers' attention and prolong the time of store stay. The specific method is to leave the exhibition platform, container and channel asymmetrical layout, leaving the larger browsing space for the customers, and combining the exquisite props and charming lights to create a relaxed and pleasant sales environment. The advantage of this layout is to improve the customer's shopping experience and the exposure rate of shop products. The drawback lies in the low utilization rate of space, and the leisure environment reduces the efficiency of customers' browsing and browsing. This method is more suitable for larger stores and famous brands.

(3) grid layout: square layout is relatively rare in clothing retail stores, because compared with the previous two layout methods, it is slightly monotonous and can not attract customers' attention. Its main feature is to display merchandise and props in regular shops in the form of squares or long strips. The disadvantage of this layout is that it is not attractive enough. The advantage is that it can maximize the cost and space layout, maximize the utilization rate of the shopping space, facilitate the customer selection and save the shopping time of customers.

Commodity Display design yes clothing The main part of display design is also the most important part. The main purpose of the display is to highlight the characteristics of the merchandise, so as to fully display the brand image and impress the customers. Scientific and reasonable commodity display can beautify shopping space, fully display products, facilitate customers to buy and try on, stimulate sales and so on. In terms of the height of the display, the height of the consumer's line of sight can be directly scanned, that is, the best height for the display of goods, known as the golden section, which is the most convenient location for customers to take the merchandise directly. In general, the golden section for male customers is about 85~145 cm, while female customers are 75~ 135 cm. The display equipment at the center of the shop is highly suitable for 145~ 150 cm, and the height of the goods placed on the wall should not exceed 210 cm.

1, Keyboard display 。 That is to say, use the same color of two products or three products for adjacent display, then display 2-3 pieces of color blocks on the same shelf, alternately display, produce rhythm and jump feeling, form the keyboard effect, avoid the customer's visual fatigue;

2, rainbow coloured display. If the product is monochromatic, arranged from shallow to deep, if the product is non monochromatic, it will be arranged in single color, stripe, lattice, broken flower and big pattern. Make customers feel natural and have a sense of intimacy.

3, match display. That is, according to the fixed pattern of the merchandise, it is convenient for customers to complete the fitting and matching when buying. Generally, the lower garment will fall and give people the feeling of falling up and down.

4, category display. This kind of commodity display is more suitable for the self selected brand display. The merchandise will be displayed according to the category, so that customers with direct purpose will be selected directly. At the same time, customers can also compare the different styles and colors of the same category and select the most suitable products.