Half A Year'S Frenzy Of 5 Billion 300 Million, Profits Skyrocketing 115%

To survive in the new situation, you should not only adapt to the environment, but also become the most suitable living creature.

More importantly, it depends on what you want to find and feel strongly about and develop it.

In the first half of this year,

It turned out to be a turning around. It made a killing! In 6 months, it made 5 billion 300 million profit, and net profit soared 115%.

Do you still remember that from 2013 to 2015, that is the winter of the Pacific bird, "high inventory!" and "store loss!" "the debt rate is much higher than the industry average!" when we all thought the bird would not survive the winter.

The Pacific bird is in New York with Lining.

In the short span of 3 years, Taiping bird completed the tonal iteration of the brand, and deeply captured the wardrobe of the young people. The total membership has already exceeded 15 million.

Now that a brilliant report card is appearing in front of everyone, do you want to get rid of yourself?

"Inverse growth"

Millennial youngsters like "fresh, interesting and cool" things. In order to achieve their own profit growth and market expansion, Taiping bird began "seventy-two changes".

Cross border cooperation has always been the favorite of brands. Especially young people like these new things with impact. Peacebird certainly will not miss this opportunity.

In early 18, the joint name of Coca-Cola was released in New York fashion week, and it was blown into the fashion circle directly. It is no longer the "Polo shirt and suit trousers", but the "T-shirt, sweater and jacket".

The joint name with Coca-Cola changed a lot of people's inherent impression of peacebird.

The joint name of the 65 year old American brand Playboy and the national brand new Peacebird is really unexpected. Not only that, but even the domestic sub culture media Road shop has been developed offline.

A few days ago, the DISNEY COLLECTION BY PEACEBIRD MEN x TUDES TUDES and three party joint names were invited by the smirk boys. The joint names brought a gimmick to Peacebird and pformed the brand image into the younger generation of consumers faster.

It will be "changeable".

Remember before.

Yes, that's right. That grandma bought the food and went to see if there was a discount shopping mall. Now that the products are so new, there is no reason why the store can't keep up. From the old red and Black Doped Peacebird Pacific bird to the current PEACEBIRD, the stores also adopt a unified black and white tone, which seems to be a lot of upscale shops.

To such a clean and generous display.

According to the series, we can see that our consumers can see their products as well. There will also be a mid island platform to display the main products of this season!

Do not belittle shop display design, a large part of it determines the brand in the minds of consumers. For those who are not familiar with brands, storefront is the best card.

"Play 6"

So it's a symbol. So all kinds of flash shops, music festivals... YO HOOD2017 global trend carnival, Pacific bird's menswear brand MEN PEACEBIRD and "trend first dog" Snoopy create a concept guerrilla shop "24 hours (not convenient) shop"! In order to catch more potential consumers, Peacebird or even directly combined storm electric syllable, in Music Festival this focus of the most young people's fashion positions, once again fully attack, and young people's unruly soul collision, and even put forward their own culture Tag "bird man"! For those who are fearless, not forget the original heart, independent, pursuit of perfection of the label. After the overall image of the store rises, what Peacebird wants to do is to create a brand in an all-round way, so that Peacebird is no longer a simple clothing brand.

"Brand building"

"Do not put eggs in one basket".

The core brand, the emerging brand, the cultivation brand 3 different development gradient, the reasonable structure brand combination, has the rolling development potential and the superiority.

While continuing to consolidate the market position of men's and women's wear core brands, Taiping bird continues to increase the readjustment and cultivation of new and nurturing brands such as MiniPeace, Lok Ting, MATERIALGIRL, Baini, Taiping bird nest and so on.

Look at the figure in the first half of the year: after the adjustment of the operation mode of Lok Ting completed the joint franchise, sales reached 675 million; Mini Peace children's wear sales increased 575 million, up 19.52% compared with the same period last year; MATERIAL GIRL sales of women's clothing increased 120 million, up by 21.10% compared to the same period last year.

To achieve such positive results depends on the adjustment and pformation of the company over the past few years.

Since 2015, the products of Taiping bird have been pformed into fashion and younger.

The product is closely following the trend, aiming at 90, 95 and later consumer groups, the design is younger and trend.

In addition, thanks to the pformation of Taiping bird mode, Taiping bird's original mode is the traditional practice of domestic dress, and all the franchisee products are realized through order mode.

However, in the TOC mode, the proportion of franchisee orders only accounts for 70% to 80% of the required products, and the rest of the products are supplementation through the TOC mode.

On this point, ZARA is the best in global apparel companies.

Through 2 weekly production and marketing coordination meetings, Taiping bird knows what size and style products are in good sales at which stores.

10~14 days after the order, the goods were divided into stores according to the TOC analysis results.

The dynamic of stores will directly supply suppliers and franchisees to realize the smooth flow of information on the industrial chain and realize the quick response of the supply chain.

In the new retail era, only fast can not be broken.

Many traditional clothing brands have been defeated, but this bird has gone through the wind and gone farther and farther away.

The age is not to create opportunities, but to seize opportunities by ourselves.

Rapidly changing

If you can't bring fresh feelings to your customers and do not surprise your customers, you will soon be abandoned.

When a brand allows consumers to identify their brand culture and pay for it, it has virtually uncovered the distance from the same brand.