2018 European Textile And Apparel Market Analysis

The EU has 28 member countries and 504 million consumer groups.

The European Union is the largest market in the world.

2017 sales of clothing are 350 billion euros.

European consumer situation:

-- European.

and

Consumption accounts for 3% of its total revenue.

But with the increase of housing, pportation, health and electronic products consumption, the consumption budget of clothing and footwear is decreasing year by year.

For example, the French's clothing consumption budget dropped by 2/3 from 1960 to 2017, and now it is 2.8%.

They tend to buy at low prices

Clothing.

It tends to buy clothes that are inexpensive and have a sense of design rather than high quality expensive clothing.

This trend just caters to the suppliers in nearby areas, and they can produce small quantities of fashion clothes.

--45% purchases of clothing, footwear and household linen are selected during the discount period.

This trend is increasing year by year, and more and more consumers are unwilling to spend too much money on clothing consumption.

The downward trend in purchasing power from the beginning of this procurement season is a reflection of this trend.

In --2017, 18% of Europe's purchases were through online shopping.

Through this sales channel, the purchase behavior has been growing very fast, which has caused a blow to traditional purchasing channels.

Online shopping makes it easier for consumers to compare prices and quality.

The proportion of online shopping varies from country to country. In 2017 years, Germany 22%, Commonwealth 24%, France 18%, Spain 10%, Italy 8%.

II. Sales channels in Europe

Of the more than 30 major international retailers in the world, there are 11 from Europe.

The world's 30 largest fashion seller in 2017 (unit: $one billion)

The European market is dominated by a large number of retailers, such as professional chain stores, department stores, food retailers and electric providers.

European distributor of large channels

Main fashion sellers in Europe

The 30 largest fashion seller in France

European clothing retail sales are highly concentrated.

The clothing styles of the surrounding areas (EU and Mediterranean) are mainly fast fashion (small batch, short delivery time, replenishment, quick replenishment of high-end products), and clothing products from Asia are mainly low-end products with large volume and long delivery time (about 1 months' shipping).

3. the proportion of online sales increased rapidly (Amazon, Zalando, etc.).

4., for European apparel manufacturers, European retailers have social responsibility and environmental awareness.

Some European Union governments

(France) and the European Union even have special laws that require suppliers of European retailers to comply with the requirements of corporate social responsibility (CSR).

European importers purchase according to their purchasing needs (short delivery or bulk purchase), and according to the criteria listed in the following table:

The most important criteria are cost factors (factor cost and fabric cost).

The EU's clothing market suppliers mainly come from two channels: European textile and garment manufacturers and non European producers.

In 2005, the European market opened up international competition and the cancellation of the "multi fibre agreement", which had a great impact on the European textile and garment market.

Since then, a large number of European companies have closed down, resulting in hundreds of thousands of people losing their jobs.

Nevertheless, the European textile and garment industry has made unremitting efforts to improve its competitiveness and adjust to adapt to the new environment of international trade. They have maintained the vitality and vitality of the industry while facing the challenges of globalization.

At present, there are 170 thousand textile and garment companies in Europe, employing 1 million 600 thousand people.

The strongest areas of European textile and apparel industry are luxury goods, clothing and technology, industrial and innovative textiles.

The EU is the second largest textile exporter in the world, with exports of 65 billion euros (including domestic exports in Europe), second only to China.

The main textile markets outside Europe are the United States, China, Turkey, Morocco and Tunisia.

The European Union is also the second largest exporter of clothing, second only to China.

Exports amounted to 119 billion euros, of which 48 billion were exported to countries outside the EU.

Its main export markets for clothing are Switzerland, the United States, Russia, China, Hongkong, Japan and Mainland China.

European clothing manufacturers meet the 1/4 consumption demand of the EU clothing market.