Half A Year'S Financial Data Has Been Reduced, And AOKANG Is Getting Worse.

In August 16, 2018,

Shoe Limited by Share Ltd (hereinafter referred to as "AOKANG") issued the semi annual report for 2018.

The first half of 2018, the report said.

Operating income was about 1 billion 570 million yuan, a year-on-year decrease of 1.37%; net profit attributable to shareholders of listed companies was about 170 million yuan, down 4.05% from the same period last year; by the end of the reporting period, AOKANG's total assets were about 4 billion 900 million yuan, down 8.01% from the same period last year.

The report also reviewed the operation of AOKANG in the first half of 2018. The main points are as follows: 1, strategic cooperation with Alibaba and Jingdong on the "new retail" and "unbounded retail" projects, and empowerment and pformation of stores; 2, the introduction of brand media matrix mode for the first time, and "426" to join hands with Jingdong to create an "old change new green action" campaign, enhance the brand reputation through the public service mode; and "618" through brand roadshow, net red live broadcast, etc.

The first "mid year shopping Carnival IP".

3, comprehensively promote product planning, product design, purchasing group products.