Annual Sponsorship Fee Doubled To 50 Million Pounds. Manchester City Bid Farewell To Nike For PUMA.

A week later, the Premier League is about to open, and the new season will be Manchester City.

The last year of cooperation.

In August 3rd, the Daily Mail reported that the rumours lasted for six months. The Manchester City Club has signed a contract with the sports brand PUMA, and is about to bid farewell to Nike.

From the start of the 2019-20 season, Manchester City will wear PUMA.

For the Premier League.

It is reported that Manchester City will be from the annual

The payment of 50 million pounds is the biggest commercial paction in the history of the club.

Meanwhile, the fat contract will be the third largest shirt sponsorship contract in the Premier League, second only to Manchester city rivals Manchester United and Chelsea.

Last season, Manchester City won the Premiership Championship for the third time since 2012.

At the same time, the team started the 22 round of unbeaten defeat, during which they won 18 consecutive victories. All 38 wars won 32 wins, 4 draws, 2 defeats, 100 points to win the championship, breaking the score of the league, winning field, goals and clear goal, and so on, which is more dazzling than the unbeaten team of A Senna in the 2003-2004 season.

The Premier League is about to start in the new season. This summer, the blue moon has introduced Maheras, the leader of the team, and the squad has been further strengthened.

Manchester City's global influence continues to expand under the excellent record. Obviously, the club leaders want to find a sponsor with higher price.

In fact, from the end of 2017, the news of Manchester City breaking up with Nike broke out.

One reason is that foreign media reported that Nike only agreed to raise the contract price from 18 million pounds a year to 20 million pounds in the contract negotiations.

At present, the old contract between the two sides will expire at the end of the 2018-19 season.

When the blue moon tries to find other sponsors, the sponsorship contract between PUMA and Arsenal is about to expire, and they are also looking for another top team in the Premier League.

Guardiola's Manchester City is one of the most commercially valuable clubs in the world, and is undoubtedly the best choice for the German sports brand.

Today, the price is signed at an annual price of 50 million pounds.

The contract value of Manchester City has more than doubled.

As for the length of the new contract, there are no details at present.

50 million pounds a year, ranking third in the Premier League.

At present, Manchester United and Adidas are ranked number one, with an annual sponsorship fee of 75 million.

The second place is Chelsea and Nike, the two sides signed an annual contract of 60 million pounds.

In addition to the latest Manchester City, PUMA also has four teams in the Premier League, including Arsenal, Crystal Palace, Newcastle and Burnley, all wearing German brands.

Fight.

According to the 2016-17 season's earnings report, Manchester City's operating income was as high as 473 million 400 thousand, an increase of 21% over the same period last year, creating the club's record high.

So far, Manchester City has been profitable for three consecutive years, and has been growing in fiscal revenue for nine consecutive years.

As the amount of commercial contracts continues to rise, the growth of blue moon's revenue will continue to accelerate.

The latest financial report for the 2017-18 season will be announced in November 2018.

On the other hand, continuous good performance helps PUMA expand its territory in European football.

In July 28th, PUMA released its second quarter results in fiscal year 2018, and global sales rose 15% to 1 billion 49 million euros over the same period. All regions and product sectors achieved double-digit growth, gross margin rose to 48.6%, and net profit rose 42% to 31 million 100 thousand euros.

Coupled with the first quarter, PUMA sales rose 18% to 2 billion 180 million euros in the first half of fiscal year 2018, and net profit increased 37.7% to 98 million 500 thousand euros.

Germany's brand remained strong after its PUMA performance surpassed Under Armour in 2017 and ranked among the top three in the world.

In February of this year, PUMA announced its success with AC Milan.

The sponsorship agreement has been implemented since July 1, 2018.

According to the Milan sports daily, PUMA is offering a basic sponsorship fee of 1000 to 15 million euros per year, plus bonus provisions.