Sports Underwear Chronicles: How To Become A Necessity For Wearing Clothes?

It has been in existence for more than 40 years, but there is no sign of a midlife crisis.

On the contrary, this kind of clothing is experiencing its peak years because of the spread of the movement.

According to statistics, in the past three years, the sales of sports underwear products in the United States showed the strongest growth trend in history. In the past five years, the sales of sports underwear in the underwear industry has been far ahead of other underwear types.

Global movement in 2014

The total amount has reached $7 billion 100 million.

At present, women are in the midst of a lingerie revolution - women are more comfortable than the career line that is squeezed out.

Sports underwear is not only the new favorite of the fashion industry, but also the essential of fitness maniac.

Young women who pursue the trend and exercise regularly are the largest user groups of sports underwear, and some even love them to wear red underwear in sports underwear.

NPD group, an industry research body, will wear weekly

A survey conducted by young women found that about 46% of them had classified sports underwear as a part of daily wear, and even 31% said they would go out directly wearing sports underwear.

Not only fashion products, but also its protection function is more important for women.

There is no muscle in the breast of a woman. It is made up of tissues, fat and glands. The ligaments and the thoracic cavity are connected by the ligament, and the ligament itself does not have the function of slow earthquake.

During exercise, the movement of the chest will lead to the traction of the ligament. If the movement is too long or the amplitude is too large, it will not protect the chest. It will not only cause chest pain, but also reduce the elasticity of the ligament and cause irreversible chest ptosis.

And how much can sports underwear play? A simple number shows that a "Vitoria secret" sports underwear can reduce the vibration of the chest by 74%.

Sports underwear has emerged as a garment product in recent decades, but women's pursuit of breast comfort and freedom has been going on for thousands of years.

In the 2500 BC, ancient Greek women invented apodesmos for the purpose of fixing their breasts and supporting them. This is a linen or cotton fabric wrapped in women's breasts.

In 1820, with the popular high waist skirt, the corset came into being. The main function of this underwear is to shape the body curve.

In 1887, women who participated in Wimbledon tennis competition complained about the prevailing stockings and corsets worn by women at that time because they were no longer suitable for athletes to run and twist on the floor.

Underwear has been unable to meet women's sports needs.

In 1911, designers at that time introduced a "Sports Bra" and replaced the metal ring in the bra with elastic band.

In 1914, Mary Phelps-Jacobs applied for a patent for the first "sports underwear" in history. After that, she sold her patents to Warner Bros Corp at a price of 1500 US dollars.

In 1914, the popularity of Tango gave birth to a corset for dancing.

In 1915, the bra designed specifically for skating was born.

In 1966, female runner Roberta (Bobbi) Gibb broke into the Boston marathon and became the first female athlete to appear in the Boston marathon.

Because there was no underwear for running at that time, Roberta wore a swimsuit.

The sports underwear we know today was invented in 1977 by two students of University of Vermont, Hinda Miller and Lisa Lindahl.

The two girls realized that something must be done to solve the pain of their chest concussion during running.

Hinda Miller and Lisa Lindahl were called Polly Smith, a student of the school drama club clothing group, to study the chest that saved the female compatriots.

After some trial and error, the three men designed a sample of two elastic bands.

"We wrapped the elastic tape around our waist in the chest."

Miller said, "in order not to let the tape loose, we crossed the tape behind, and we got it all done!"

They gave the new product a name named Jogbra.

In the first year of running, 25 thousand pieces of running underwear were sold.

There is probably not a coincidence figure. Before 1977, only one of the 27 girls in high school in the United States took part in high school sports teams. Nowadays, 2/5's high school girls are involved in campus sports.

When the US soccer player Brandi Chastain scored the winning goal in the 1999 women's World Cup finals, she took off her Jersey, celebrating the ball.

She was also exposed to the spotlight.

Chastain's action of revealing athletic underwear caused a sensation.

Brandi Chastain has triggered a lot of controversy.

At the time, there was a talk show called "the Man Show" in the US.

There is an enduring plot in the show, that is, let girls wear cool clothes jumping on the bed.

This gives the audience a message that girls' breasts are born to jump, which is also what men like to see.

Chastain's sports underwear revealed a slap in the face of the idea.

Today, it seems that this kind of picture is not very exciting, but it caused so much controversy at that time that some conspiracy theorists suspected that this is the script written by Chastain sponsor Nike.

"The significance of this behavior goes beyond football," Chastain said in an interview in 2009. "I want girls to enjoy the fun of boys playing, which will make them more confident."

Nowadays, girls wear sports underwear not only on the court and in the gym, but also in their work and shopping.

Facing the growing demand in the market, sports

Retailers are increasing the order of sports underwear, and manufacturers and brands are constantly introducing their own new high-tech underwear.

Canadian sports brand Lulu lemon (Lululemon) has its own "everyday wear sports underwear" product line.

Moreover, the comprehensive underwear brand and even the comprehensive clothing brand, such as "the secret of Vitoria" and Topshop, are also launching their own sports underwear.

Sports underwear as a sports apparel subdivision products, from model to function, are constantly evolving and improving.

The sports brand represented by Nike and Adidas will divide the middle and high level sports underwear according to the intensity of sports, and also launch their own sports underwear testing system to help consumers select the right products.

In recent years, there have been many movements around the world.

In the lab, researchers will use very complex dynamic capture systems and 3D ultrasound, hoping to better understand the biomechanics behind chest bounce.

Although sportswear brand has invested heavily in research and development of sports underwear products, it controls chest bounce and maintenance.

There is still a very delicate balance between comfort, and designers also need to consider the sweating, supporting, anti friction, skid resistance and tightness of the products.

Therefore, it is not easy to build a "perfect" sports underwear.