Join Hands To Sell Shoes On Saturday?

Underwear has an annual capacity of 28 million pieces, which is jointly invested by 100 million yuan on Saturday. shoes What is the purpose of Hui Jie share?

The Limited by Share Ltd of Shenzhen Hui Jie group (hereinafter referred to as "Hui Jie share") announced in the evening of July 17th that the company signed the strategic cooperation framework agreement with Limited by Share Ltd on Saturday (hereinafter referred to as Saturday).

According to the agreement, the two sides jointly set up a item company specializing in the development and design of footwear products, brand promotion and product sales. Hui Jie shares will transfer the operating assets of related brands, sales channels and inventory on Saturday to item company through the form of "cash acquisition", and item company will be responsible for organizing the production of related products on Saturday.

The shareholding structure of item company is: 49% on Saturday, 51% in sinks, and 100 million yuan in the first phase of item company. Both sides have invested in cash. It is estimated that the size of the operation fund of item company in the next two years will be about 1 billion yuan, which will be provided by both sides in a standardized and reasonable way.

Hui Jie shares that the above business development goals are:

1, strive to register item company in 2018.

2, strive to use two years to complete the transfer of brand assets, channels, inventory and other operating assets.

3, strive to 2020, item company realized the main business income of not less than 350 million yuan, net profit of not less than 20 million yuan.

4, strive to 2022, item company realized the main business income of not less than 600 million yuan, net profit of not less than 60 million yuan.

Hui Jie shares said that the company will support Limited by Share Ltd's business expansion attempt on new retail channels and related fashion industry platforms on Saturday. It will give full cooperation and assistance in terms of capital and management. In addition, in order to achieve the goal of cooperation, the company can provide short-term liquidity support with a total scale of not more than 300 million yuan during the transition period, and under the premise of legal compliance, the two sides can further consolidate and strengthen strategic cooperation between the two sides through "cross shareholding".

Public information shows that Saturday's main business is fashion The production and sale of leather shoes, and wholesale and retail diversified fashion products. There are "ST&SAT" (Saturday), "D:FUSE" (Diffs), "SAFIYA" (Sophia), "SATURDAYMODE", "FONDBERYL" (Febe Lil) and other private brands.

Hui Jie shares that the signing of the agreement will have a positive impact on the development of the company, first of all, it can expand product categories and enhance brand influence. On Saturday, the main production and sales of fashionable leather shoes, with its famous brands such as "ST&SAT" (Saturday) and many other women's shoes brands, has gradually developed into the leading high-end high-end brands in China. fashion One of the brand operators.

As one of the leading enterprises in the field of underwear consumption segmentation, Hui Jie shares mainly targeted at female consumers, and the target group is highly overlapped with Limited by Share Ltd on Saturday. At the same time, it is also highly similar to Limited by Share Ltd on Saturday in terms of brand promotion mode, sales channel structure and coping with the pressure of retail market transformation.

As a major move to further expand business category and enhance brand influence, as a result of the strategic cooperation between Limited by Share Ltd and Limited by Share Ltd on Saturday, it helps to rapidly promote the company's coverage from the main business to footwear products, enrich the category structure of the company's products, and expand the scale of the main business revenue.

According to the insiders, in the background of the overall downturn of the retail industry, Hui Jie shares have achieved steady results, and are also actively expanding new fields with the basis of long-term steady growth. Taking into account the low concentration of underwear industry, it is expected that the company will further expand its market share in the industry reshuffle process.

According to the financial report, in 2017, Hui Jie group achieved an operating income of 2 billion 136 million yuan, an increase of 4.27% over the same period last year, a profit of 321 million yuan, an increase of 28.54% over the same period last year, a total profit of 329 million yuan, an increase of 25.15% over the previous year, and a net profit attributable to shareholders of listed companies was 217 million yuan, up 18.23% over the same period last year.

For the growth of performance, Hui Jie shares explained that in 2017, the company continued to optimize its management system and channel layout, increased its business revenue by 4.27%, and strengthened cost control to improve business performance.

According to the channel, during the reporting period, the direct investment, distribution and e-commerce channels of Hui Jie share decreased by 8.91%, 12.45% and 30.84%, respectively, and the income share was 49.22%, 18.23% and 31.13% respectively. In terms of brand names, Yves, Lan Zhuoli and COYEEE accounted for 63.16%, 14.51%, 10.51% and 7.55% respectively.

In terms of the number of terminals, during the reporting period, the adjustment of direct channel has basically been completed. There are 147 outlets to 1284 outlets, and 81 outlets to 1304 outlets.

At present, Hui Jie shares two production bases in Shantou and Jiangxi, with an annual capacity of 28 million. Among them, the construction of Jiangxi's man's production base has been put into operation, and its capacity has been increased to 20 million capacity.

Shi Hongmei, an analyst at Orient Securities, said earlier that since its establishment, Hui Jie has been adhering to the strategy of steady expansion, and actively adjusts to the trend of the industry. market Strategy. But we also need to see that although the texture of Hui Jie shares is steady and has high competitiveness in the underwear industry, the growth of offline channels is more related to the retail situation of the main shopping malls (simple channel expansion has also been completed), and the whole income in recent years mainly comes from the rapid growth of online business. One of the highlights of the future lies in possible breakthroughs in men's underwear and new brands.

According to public information, Hui Jie shares is a comprehensive underwear enterprise specializing in underwear ergonomics research, process technology research, brand planning and promotion, development and design, production and marketing. In June 2015, it was listed on the Shenzhen Stock Exchange in June 2015. Its main products include seven brands of bra, underwear, thermal clothing and functional underwear, including "Mani Fen", "Yi Wei Si", "Lan Zhuoli", "Qiao Bai Shi", "Bodybeauty", "COYEEE" and "secret weapon".