China'S Underwear Market Has Great Potential: China And Hangzhou

The in77 store in Hangzhou is a eighth store with two layers of super shopping space. The escalator is like a T stand.

China's underwear market doubled to five US dollars in the past 18 billion years, according to data from Market Research Institute English mint.

By 2019, the retail value of China's women's underwear market is expected to reach US $25 billion, two times that of the US market.

The Chinese market with huge consumption potential has become the first choice for the development of Wei Ming.

This is also after the Shanghai Wei Ming show, Wei Ming once again entered the vision of the Chinese people.

In June 26th, the secret Vitoria in77 store opened in Hangzhou.

On the 30 day, supermodel ho Sui surprised to come to Hangzhou's full store and sign with fans.

Eighth domestic stores

The in77 store in Hangzhou is a eighth store with two layers of super shopping space. The escalator is like a T stand.

The store mainly sells Vitoria's Secret Full bra series, full line fragrance series and PINK series underwear, home and beauty products.

This time, the Hangzhou store also launched the Secret Angel size perfect trick.

Supermodel ho Sui introduced to China's clothing network that each underwear of the Wei Mei has different pads and rings, which are suitable for different chest types and occasions. Therefore, the launch of a free underwear measurement service is very helpful for every woman to understand her chest shape.

From the size, chest type, wear up to create fashion modeling.

In addition, he also introduced some new summer products: the Very Sexy series of summer products, which are designed with foliage as the design elements, using the gauze and lace, and Dream Angels series with fashionable elements such as crochet lace and circular hollows with fresh colors, and have won many times the classic Bombshell series perfume of the perfume industry Oscar's "FIFI" award.

From a national perspective, the total area of the Hangzhou store is 1300 square meters, ranking only third next to Shanghai and Beijing.

As a newly emerging first tier city in China, Hangzhou's economic development and consumption capacity have become a new development point of Wei.

Layout of China market

The Chinese market has attracted brands from all over the world. The rapid development of economic strength and the increasing consumption ability of young people make all brands want a share.

It is understood that the market share of several lingerie brands in the domestic market is not high, and the highest urban beauty is less than 5%.

So far, there is no leading enterprise in China's underwear market, and the underwear market has maintained a traditional and slow development mode for many years.

In recent years, women's awareness of their own chest health and beauty has been rising. This has also become an opportunity for China to open up the Chinese market.

Since the opening of the first full store in Shanghai last year, Wei Ming has officially launched the bugle call for the Chinese market, and even the Shanghai fashion show has chosen China's Shanghai as the first choice.

In just over a year, China has opened 8 whole categories in China, which are distributed in eight different cities: Shanghai, Beijing, Chengdu, Chongqing, Suzhou, Nanjing, Guangzhou and Hangzhou.

Adapting to Chinese consumers

According to China's clothing network, the company will vigorously tap the Chinese market and attract more Chinese women.

Young women have become an important consumer group in the underwear market.

Whether at home or abroad, when women choose underwear, comfort is one of the factors that affect purchase results.

In 2017, Tmall ranked 11 in the Top20 category.

But we need to open China.

It needs to be more integrated into the Chinese market and fit the needs of Chinese consumers.

On the basis of the sexy product line, a more comfortable underwear style is launched.

In size, from the original 32AA to 36D expanded to 30A to 36DDD, more in line with the Asian women's figure.

The secondary brand PINK series has won the consumer's favorite with the characteristics of easier and more casual products.

Next, it will open more stores in China.

To be in China

To occupy a place, the company must improve product quality, establish consumer trust in the brand, increase the viscosity of consumers and brands, and the Hangzhou store will become a new start.