Forbes Released The World'S Top 2000 List Of Listed Companies Dior The World'S Most Profitable Clothing Company

At present, Dior owns 46% of LVMH group, and the LVMH boss Bernard Arnault family business bought the remaining shares of Dior company last year for 13 billion US dollars.

Recently, Forbes released the latest list of the top 2000 global listed companies, ranking the company through income, profit, assets and market capitalization indicators. The data show that the French brand Dior has become the world's largest clothing company, with a total revenue of 49 billion US dollars in 2017. Besides the main business, it also benefited from the company's investment income.

At present, Dior owns 46% of LVMH group, and the LVMH boss Bernard Arnault family business bought the remaining shares of Dior company last year for 13 billion US dollars.

Dior ranked 150 in all company rankings. Major financial institutions, large pharmaceutical companies, and consumer goods giants such as P & G, apple and Amazon occupy the top of the list.

After the early acquisition of Dior perfume and cosmetics business by LVMH group, Arnault announced the acquisition of Dior remaining 26% shares at $13 billion in April 2017, combined Christian Dior Couture and Christian Dior Parfums, but the relationship between Dior company and LVMH group remained complex: Although the series belonged to the group, it was owned by the family holding group of 46%, which appeared on the Forbes list as a unit entity.

Bernard Arnault said in a statement that the acquisition can simplify the enterprise structure, which is conducive to the group's response to market feedback. The addition of Christian Dior Couture is also conducive to strengthening the group.

And leather plate business.

The biggest competitor of LVMH group is the 349 largest group of Open Cloud group, the 445th largest retailer of discount retailer TJX and 487th of the group.

WPP Kantar, the global communications service group, recently announced the 2018 most valuable brand list in the world in the year of Kantar Millward Brown, which is the company's market consultancy. Among them, Jingdong, Alibaba, Gucci and Dior have become the fastest growing brands.

Dior has always been a good idea for Arnault. Recently, Dior has been strengthened through a series of actions.

Adjustment.

In March 19th, Kris Van Assche confirmed her departure from Dior Homme and ended his 11 year art director's career in the brand. The former Louis Vuitton art director Kim Jones took over his position as the new artistic director of menswear.

Previously, with the joint name of Louis Vuitton and Supreme, Kim Jones is considered one of the few designers who can control luxury brands and street brands.

Mary Gallagher, a European partner at Martens&Heads, headquartered in New York, once said: "it's really important to hire a reputable designer in the streets."

She believes that the brand like Dior, which has developed after the development of women's clothing and accessories, is the next high ground for new customers, higher consumer loyalty and competitive advantages.

At the moment, sportswear, street style, customization and high street fashion collide, making men's clothing a field that can't be missed. Dior obviously wants to take advantage of Kim Jones's next bet.

At the beginning of this year, Dior opened the first single eyeglass store in Montaigne Avenue, Paris.

The first independent store selling glasses in the world, Dior is stepping up its control over the distribution of its eyewear business and adjusting the category of products to the high-end positioning of other brands.