The Secret Behind The Brand "Electricity Supplier'S Exclusive Supply" Is That 90% Of The People Are "Routines".

In recent years, a lot of physical brands have been on the line.

For example, Adidas, Nike, Taiping bird, GXG, HM and other brands have entered the electronic commerce platform to open flagship stores. Even these brands have become the "dark horse" of "double 11" big promotion in recent years, and sales are far ahead. Due to the brand awareness accumulated in the store, the growth of the "brand" brand of growth and e-commerce channels has been pushed to the edge of survival pressure.

And Tmall, Taobao, Jingdong, suning.com, Gome online and other electronic business platform have sold "electronic business for special" products.

As we all know, online shopping seems to be a synonym for "cheap cheapness", and thousands of brands in shopping malls.

It costs less than 1/3 for online stores.

Consumers often think that they have been cheap, a few times after the water was found, why before the brand store bought clothes can wear the same clothes for several years now can not wear the same clothes in a few times on the deformation?

Why is it difficult to find the distress of the "code family" in the mall?

The price advantage of online shops is most vividly reflected in clothing, and the brand clothes that thousands of dollars are moved by shopping malls are discouraged by many consumers, thus producing a large number of "code families" in shopping malls.

However, when you are embarrassed to secretly copy the clothing code, you can hardly find the same money in the shop, or even find the same price with the physical store. What's the matter?

Take a flagship Tmall flagship store as an example, Xiaobian found that the brand was divided into the same store and the rest, the difference between the price of the shopping mall and the sale price of the shopping mall entity was only about 50 yuan, while the price of the rest was basically half the same price of the shopping Mall sold by the shop.

You need to know about electricity providers.

According to the e-Business Research Center, there are many categories of products, such as shoes, clothes, household appliances, bathroom and paper products.

01, "electricity supplier dedicated" is not fake?

Although there is a certain gap between the quality of the "electronic business" product and the same line, but the "e-commerce provider" products for the same brand manufacturers, and authorized sales, so it is not fake, but sales channels for the Internet.

According to the electronic commerce research center, many brands are developing online and offline sales systems. In order to maintain the stability of the price system and maintain the ecological balance between the online and offline channels, a number of goods are used as "special supplies" by the electricity supplier.

These commodities are only used for electricity supplier channel sales, and the price is low, but they deliberately separate the goods from the physical stores and make price differentials.

Taking household appliances as an example, the existence of the exclusive supply of electricity providers is essentially the traditional home appliance manufacturers who have to differentiate their products in order to solve the conflicts between online and offline businesses.

02, can the electricity supplier enjoy the same after sales service?

Although for the production of unified brand, the "electricity supplier dedicated" is also facing the shortage of services.

The so-called "one point price, one point goods", here "goods" not only refers to the quality of goods, but also includes the commodity price included in the service value.

For shoes and clothing products, the "consumer protection law" clearly stipulates that online shopping products enjoy seven days of no reason to return service, so there is little difference in the service system for shoes, clothing and daily necessities.

But not all electricity providers can enjoy the same after-sales service as the physical stores.

Ms Xu bought an intelligent toilet from Tmall's "Toto official flagship store", which is nearly 1000 yuan cheaper than the real store.

However, when installing, it is found that the after-sale and installation personnel of the shop are not physical shops, but are the installation companies that the electricity providers find from the Internet.

The first time the installation master came to the door, she refused to install it because Ms. Xu had no invoice.

Ms. Xu contacted the customer service of the electricity supplier. The customer service said it needed 3 days to open the invoice. Ms Xu had to ask the installation staff to go back and make a date.

A week later, the customer service of the electricity supplier was still shirking the invoice with various reasons such as "financial failure to go to work". Ms. Xu had to apply for Tmall's rights protection before obtaining the electronic invoice.

When the second door was installed, Ms Xu discovered that the electricity supplier had lost the sealing ring and had to spend 20 yuan to buy the sealing ring from the installation personnel.

Ms Xu said, "although the toilet is not installed at last, there is no quality problem, but the after-sale and installation services have really shrunk."

A bathroom salesperson said, sanitary ware is not like other industries, a website can radiate the whole country, it also has a lot of measurement, installation, after-sales service, not the manufacturer can handle everything, must have the help of local dealers.

Some manufacturers or online stores will put some of the defective products into the network to "digest". Some consumers see flaws after online shopping, but they often accept items only because of the trouble of returning goods.

03, "electricity providers dedicated" these advanced should be careful.

According to the report of "Chinese consumers", Zhejiang Ningbo market supervision authority and Ningbo Consumer Protection Committee purchased 40 sets of comparative samples from different channels under the online and offline channels. The Ningbo entry-exit inspection and Quarantine Bureau was commissioned to do the test. The results showed that the "electricity supplier dedicated" had the cat's greasy: the C21-RH2133S, a multi-function induction cooker purchased by different channels, had the same appearance and function. However, after dismantled, it found that the online shopping induction cooker had fewer electrical components than the line, the same type of Panasonic vacuum cleaner and the online shopping vacuum cleaner had a diameter of 10 millimeters smaller than that under the line.

The nominal beauty C21-RH2133S multi-function induction cooker purchased by different channels has the same appearance and the same function. But after dismantled, it is found that the online shopping induction cooker has fewer electrical components than the line.

The picture shows the comparison of the electric components of induction cooker.

After testing, "this line under the line, more than a circuit board, more than two electrical components."

Chen Daguo, senior engineer of inspection and Quarantine Technology Center of Ningbo inspection and Quarantine Bureau, said that although this component is missing, it may not cause differences in the performance and safety index of the induction cooker. However, when it comes to material consumption, the products under the line seem to be more efficient and the cost should be higher.

In addition, consumers should also be careful that some online sellers do not directly indicate whether they are dedicated to electricity providers, but are sold together in ordinary commodities.

In this regard, Cao Lei, director of e-commerce research center, reminded consumers that the "e-business" product looks exactly the same as the products sold in the physical store. It will be found that there are differences in color, interior parts or some functions.

In fact, "electronic business" is generally a commodity with lower price and slightly inferior quality.

"Electric business is devoted to" goods are generally in clothing, electrical appliances, shoes and hats, bags and other categories, consumers need to polish their eyes.

Encounter "how to protect"?

Xiao E understands that there are three situations in the current "electricity supplier's special supply" commodity.

First, the "electronic business" is the same as merchandise store code.

The two is the "special electricity supplier". The appearance of the commodity code is only slightly different from the physical store goods, and the raw materials of the components or products are also slightly different.

However, it is hard to distinguish consumers from the detailed differences between models and codes.

The three is the "advertising" picture displayed in the online shop, which is exactly the same as that seen by consumers in the physical store. The difference between the appearance code of the merchandise and the goods of the entity store is displayed on the advertising picture, and the online shop sales page or the prominent location of the commodity also indicates the "special supply of the electricity supplier".

The first case is that the price of goods supplied by an electronic supplier is inferior. If the appearance code is exactly the same as that of the entity store, that is, the quality of the same type of goods sold on the line and on the line is obviously different. It belongs to the act of deliberately violating the duty of the operator to disclose information, which infringes the consumer's right to know and constitutes fraud.

Consumers may, according to the fifty-fifth provision of the consumer protection law, provide operators with goods or services fraudulent, and increase the compensation for their losses according to the requirements of consumers. The amount of compensation is increased three times the cost of goods purchased by consumers or the cost of receiving services, and the amount of additional compensation is less than 500 yuan, amounting to 500 yuan.

Where there are other provisions of the law, such provisions shall be followed.

That is, consumers can ask the operator to return the goods and pay a certain amount of punitive damages according to the consumer law.

The second, third case is: there are different "shoddy" so-called "special contributions" in the coding and details of the entity store. Consumers do not recognize their quality. They can enjoy the right to return the goods for seven days in accordance with the "consumer protection law" online shopping and enjoy the right to regret buying online.