Textile And Apparel A Share Listed Companies Released The Whole Network Pmission Rankings

According to the world clothing shoes and hats net, recently, Chinese clothing.

The Research Institute launched the "A list of textile and apparel companies listed on the Internet".

Overview of the list:

Rising brand: Pacific bird

Seven wolves, red bean men's clothing, Lusa, AOKANG, Alice, South Pole, Meng Jie home textiles, LOVO, Sanfo outdoor, Wanlima, Saturday, multi love, Meyer, Weixing share, KISSCAT

Down brand: Hai Lan's home, Pathfinder, YOUNGOR, noble bird, Song Li Si, nine Mu Wang, Busen

New brand: home textiles and fir

Brand name: Ann fashion, Andy Finn

List analysis: Taiping bird is unstoppable recently, with outstanding performance in the previous period, and this is the first place to win the list.

Despite the rise in the number of brands in this period, the overall pmission power has dropped by about 50 indices.

Manifen, who ranked 15 last month, has dropped out of the list this time.

Speaking data

1, WeChat is more powerful than micro-blog.

A shares of apparel and textile enterprises in March sent a total of 1760 micro-blog, won more than 60 thousand points praise.

Slack than February, but WeChat has done a good job, sending 618 articles together, creating 4 million 310 thousand readings and more than 420 thousand news searches.

2, less than 3 of the brands released micro-blog

In March, only 31 brands were released in micro-blog, accounting for 27%.

In the WeChat public number, about 54% of the article is pushed.

3, three 10W+

In March, 3 brands WeChat public number produced 10W+, namely Metersbonwe, Hai Lan home and AOKANG.

Social activity

The BCI index is a comprehensive evaluation of micro-blog influence index, which is combined with official micro-blog's number of releases, points of praise, comments and originality.

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Overview of the list:

Rising brands: LOVO, LAN Zi, man Ni fan, Antarctica, Meng Jie

Down brands: Red Dragonfly, noble bird, Metersbonwe, Semir

List analysis: in March, the BCI index returned to a stable level (compared to the rapid growth of BCI in February).

Hai Lan's home is getting farther and farther away from the championship. Metersbonwe and Semir are not in the same position. LOVO (belongs to the Luo Lai home textile), the seven wolves and Lanzi have been on the rise lately. No wonder they can take the top three!

Analysis of the list: the number of the current period can be described by grotesque. The number one commentary on the previous issue is Semir's 20 thousand and 9. This period has become 8 thousand. The difference is a little big. But congratulations on winning the first prize of LOVO. In addition, the LOVO point number is also ranked first in 18 thousand places.

The WCI index is a comprehensive evaluation of WeChat influence index based on the number of official WeChat public issue, the number of releases, the number of points, the number of comments, the originality and so on.

Overview of the list:

Rising brands: AOKANG, YOUNGOR

Down brands: Metersbonwe, Taiping bird, red dragonfly and seven wolves.

New brand: Saturday

Brand name: Semir

List analysis: the top 3 remain unchanged, and AOKANG returns to No. 1.

The overall activity was stable and the ranking changed little.

List analysis: the highest number of reading dropped, but the overall upward trend, the number of points continued to rise, on WeChat, Metersbonwe, AOKANG and Hai Lan's home can be regarded as a firm and stable occupy the top 3.

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Brand exposure

Analysis of the list: as the major enterprises in March announced the 2017 performance report, the overall concern of the brand rose a lot.

Electricity supplier performance

Analysis of the list: spring has come, the collection and the number of praise for the second hits, the purchase and the season of clothes are truly indispensable.

Hot words of this period

Content analysis

The content of this issue is to analyze WeChat's top 2017 brands of AOKANG and Metersbonwe, one of China's largest private shoe manufacturers.

AOKANG and Metersbonwe, and Hai Lan's home are the only 3 brands with a pmission power index of more than 900. They are simply fighters in these brands.

From the data point of view, AOKANG's BCI (micro-blog pmission power) ranked twentieth, while WCI (WeChat pmission power) can do several consecutive Number One.

As a well regulated service number, AOKANG issued 4 articles in March, 3 articles each time.

In terms of average reading and average number of points, it ranks second, second only to Hai Lan's home. From reading numbers, it ranks second, second only to Metersbonwe.

It is worth mentioning that in March, AOKANG was the best recipient of the harvest.

The data comes from the content. The content of AOKANG WeChat public address is still very popular.

New product recommendation, knowledge dry goods, holiday benefits and other basic contents.

In response to the customer base, we also added AOKANG intelligent factory to show the production process of the factory in a long way, in order to make consumers feel assured of the quality of the brand.

There are also beauty and skin care strategies to attract female consumers.

List data description

The data sources of this list are: micro-blog, WeChat, e-commerce platform, search engine and other related data of all A share listed clothing and textile enterprises from 0:00 to March 31st March 1st in Zhongfu database.

Data dimensions include: micro-blog forwarding number, number of comments, original micro-blog number, original forwarding number, original comment number, number of points, number of WeChat articles, number of publications, number of readings, number of points, average number of readings, average number of points, maximum number of readings, maximum number of readings, number of headlines, number of headlines, number of headlines, number of search pages, number of search returns, number of news search returns, search volume of electronic business platform, store volume, number of shops, number of shops, shop ratings.

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