Brand New Opportunities For Wakubo Rei'S New Designer

As the street trend has been gradually recognized by consumers, it has been committed to supporting emerging businesses.

Comme des Gar ons is ushering in new opportunities.

According to the world clothing and shoe net, last weekend, Comme des Gar ons's trend market Dover StreetMarket joined hands.

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The first store opened in Beijing is officially open.

It is reported that Comme des Gar ons ons has been working with I.T group for more than 20 years.

The picture is Chuan Jiu Bao Ling and her husband, Comme des Gar ons chief executive officer Adrian Joffe

After testing the Chinese market through I.T, Comme des Gar Gar ons CEO Adrian Joffe and Wakubo Rei think it is the best time to introduce Dover StreetMarket into the Chinese market.

Adrian Joffe revealed that the composite growth rate of Beijing Dover StreetMarket, formerly known as the I.T trend brand collection store, reached 25%.

At the same time, thanks to the Met Gala theme launched last year by Comme des Gar ons, Dover StreetMarket achieved an overall profit growth of 35% last year, of which Ginza and London stores grew the fastest, while New York stores took three years to make profits.

Last year, sales of Comme des Gar ons increased by 30% to $300 million.

According to other statistics, Dover Street Market opened in 2004 with an investment of 1 million pounds, with annual sales of around 5 million pounds.

The picture is Comme des Gar ons ons series.

As Comme desGar ons, who has been in the forefront of the industry and is committed to supporting emerging designers, is planning to extend its business to online. It will launch a new online based series in July, and the new web page will be designed by Wakubo Rei.

Adrian Joffe said that the new series will be more popular than other companies, and will become the eighteenth series of the company, thereby attracting more new consumers for Comme desGar on, but refusing to disclose more information about new brands.

Comme desGar ons ons was founded by Wakubo Rei in 1973. The brand name is French. It means "like a boy". It is a fashion company based on uniqueness and creativity.

Wakubo Rei's design style is very avant-garde. She combines Japanese quiet traditional culture, solid geometry profile and asymmetric overlapping innovation tailoring, and is known as the "alternative designer" in the clothing industry.

In 1975, Comme des Gar ons released the first women's wear series in Tokyo, the soul of the entire Comme des Gar ons fashion kingdom.

In 1978, the brand launched the men's wear series HOMME, and the young version of HOMME PLUS was developed in 1984.

In 1981, Wakubo Rei and Japanese designer Li Yuan had launched the Tricot Comme des Gar ons series, taking young women as the main selling points.

In 1987, Comme des Gar ons HOMME DEUX was officially released. Its main products are business suits.

In 1988, Wakubo Rei published his magazine, Six.

In 1989, Comme des Gar ons shirt series released the main men's T-shirt design, mainly in pattern and plain color, and the tailoring was more relaxed.

In 1992, Wakubo Rei and Japanese designer Watanabe Junya introduced Comme des Gar ons Junya Watanabe, and launched men's wear series in 2002.

In 1994, Comme des Gar ons ons first perfume series Comme des Gar Gar ons Parfum came out.

In 2002, Wakubo Rei worked with Flip Pagowski, a Poland based New York artist, to launch Comme des Gar onsPlay, which is one of the most commercially valuable brands of the brand by virtue of the classic red heart logo logo.

In 2005, Wakubo Rei and Li Yuan Da jointly launched the Tao Comme des Gar ons series, and launched swimsuit series in the same year.

In 2006, Comme des Gar ons Pearl jewelry series was launched.

In 2007, Wakubo Rei launched underwear series Hammerthor Comme des Gar ons Shirt;

In 2008, Wakubo Rei launched the BLACK Comme des Gar ons ons neutral series only sold at Black flash store.

In 2013, Wakubo Rei launched the Noir Kei Ninomiya series with the two house of designers from Royal College of Art in Antwerp.

In 2014, Comme des Gar ons SHIRT Boy series was launched, Comme des Gar ons ons Girl was launched in 2015.

In addition to constantly putting forward new ideas in fashion design, brand management is also unique.

Chuan Jiu Bao Ling emphasized that Comme des Gar ons is a creative company, but it still can not ignore business elements, because creation means business.

As Wakubo Rei's British husband, Adrian Joffe is also CEO of Comme desGarcons. She has a keen sense of smell and is responsible for all matters other than design.

Originally, he was also a fashion designer who instilled Wakubo Rei's British "new romanticism" street wave to Wakubo Rei 30 years ago, and first made his debut in Paris fashion week in 1981.

The Comme des Gar ons is the most commercially valuable Play series T-shirt.

Up to now, Comme desGar ons has 12 branches and 200 special counters or boutiques in the world. At present, it only sells products in Shanghai, I.T, Beijing I.T and Hongkong I.T and Hongkong LAN LAN.

Some analysts say that the new business model of Comme des Gar ons is coming into line with the development trend of the fashion industry, that is, direct contact with consumers.

At the end of last year, RepublicSchool's menswear business returned to the market in direct retail mode. ScottSternberg, who was once a designer of Band of Outsiders, recently returned to the market through the launch of a new online brand Entireworld.

However, Adrian Joffe stressed that this does not mean that retail outlets such as physical stores and department stores will lose momentum. He believes that physical retail is still an important part of a brand, at least in Comme desGar C ons.

More interesting reports, please pay attention to the world clothing shoes and hats net.