China'S Clothing Industry Is Playing "Changing Face"

Is it a costume or a cultural journey? Is it a fashion company or a photography studio?

With the change of concept, technology and mode, the garment industry has also changed its face.

The traditional definition is being broken, and the boundary of the industry is becoming more and more blurred.

In the process of "redefining" and "recreating", China's clothing industry is developing new trends.

Recently, the Chinese clothing association hosted the China clothing forum, focusing on the "new idea" of the industry. Scholars and entrepreneurs in the industry have heated discussions.

Redefinition: breaking the traditional impression

"When sharing pictures of clothes and clothes can arouse people's good longing, I learned to take pictures and set up picture salons, requiring every employee to be both a designer and a photographer and fashion editor."

Women's wear brand white collar chairman Miao Hongbing opened the forum.

In his view, boutique is no longer limited to selling clothes, it should become a place to show creativity and convey dreams.

Clothing enterprises should also provide consumers with a good enjoyment beyond their clothing.

The root of clothing is culture, and the ultimate product is experience.

Behind these changes that seem to be "not doing business" is escalating demand.

In the new era, with the increasingly rich material and cultural needs and consumption capacity superimposed on the commodity, people expect more expression of cultural expression, life philosophy and aesthetic value.

From manufacturing to

From tangible products to service experience, the garment industry develops new connotation.

In the name of lifestyle

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Looking around the present, more and more enterprises are looking for inspiration and growth from culture and lifestyle, so that consumers can find more sense of identity.

"Redefinition of connotation and production" creates diversified development paths and broadens the development space.

Sun Ruizhe, President of China Textile Industry Federation, said at the forum.

Re creation: reconstructing industrial logic

With the upgrading of consumption, more environmentally-friendly, more quality and more stylish garment industries need to rely on more modern manufacturing chains.

"Creativity" is emerging.

Many brands began to "add", carry out research and development of yarn and fabric, and extend the layout of the industrial chain.

In manufacturing, there are also different trends in the past. Some brands began to "return" in the Yangtze River Delta.

And other advanced manufacturing clusters to find quality manufacturers, or simply build technology, green and fashion modern factories in developed areas.

On the other hand, the concept of shared collaboration also reduces the unnecessary links for enterprises, and improves efficiency.

"The power of science and technology will turn" I am all "or" I am the majority "into" I would like to share the world with you. "

Zhao Junhao, founder of chain Shang network, said at the forum that the rise of industrial service platform and collaborative manufacturing system has made breakthroughs in manufacturing and interest boundaries, and enterprises have more choices and industries have wider space.

In the past year, the chain has expanded from platform mode to deep service, and the turnover volume has reached 10 billion 700 million yuan.

The sharing of rents and other downstream channel changes allows precise supply to become "fashion", "pry" the niche consumption space, and some big data service companies are born to provide support for intelligent manufacturing and precise design.

From manufacturing to creative manufacturing, China's garment industry is reshaping its industrial logic.

Seeking new: seek new advantages of value

The process of "redefinition" and "re creation" is the process of seeking new advantages.

In breaking through its boundaries, realizing the value extension and expanding the industrial structure, the new competitiveness of the industry has gradually emerged.

Integrate competitiveness with integration.

The integration of new retail, new manufacturing and new technology brings about the multiplication effect of innovation.

Some enterprises said that the benefits brought by integration increased significantly in brand development.

Build core competitiveness with quality.

"Quality is the respect for consumers and the foundation of brand building."

The longer you are in business, the more you should return to the origin and do your clothes well.

Miao Hongbing said that in the process of quality development, quality will become the new core competitiveness of the garment industry, and it is also the key to deal with trade uncertainty and consolidate irreplaceable nature.

Release future competitiveness with responsibility.

Behind the "boundless" innovation is the "bounded" rule.

Sun Ruizhe said that the practice of social responsibility, inclusive growth and sustainable development, the construction of green supply chain, the protection of intellectual property rights and consumer privacy, product liability and consumer responsibility should be strictly followed by the garment industry in the process of integration.

This sense of responsibility will bring the advantages of sustainable development for the industry.