64 Clothing Brands Should Do Environmental Protection With "Sustainable Development".

According to the world clothing and shoe net, there are 64

Companies are all making joint efforts to make greater efforts in sustainable development, including

Giant Zara,

Reformation, and Target, Kai Yun group and Adidas, each fashion company has set specific targets to improve product sustainability in the next two years.

The report points out that this is the response of fashion brands to the global fashion agenda, supporting the cycling development of the fashion industry. The environmental objectives and plans submitted by these companies will continue to be effective until 2020.

The global fashion agenda was released at the fashion summit in Copenhagen last year, and fashion brands and retailers signed a commitment agreement to speed up the pformation of the circular fashion system.

According to the global fashion agenda, there are four direct actions involved in the pformation process. First, from the source of design, a recyclable design strategy is put forward to increase the number of old clothes collected at the consumer side and the number of resale of second-hand clothing, and ultimately increase the share of garments made from recycled textile fibers.

Fast fashion has always been a target of environmental protection. In the eyes of environmentalists, the rise of fast fashion makes the world full of cheap clothing. Low price but high fashion costumes are discarded after the season. This is a common behavior of consumers nowadays.

American magazine reported that 10 million 500 thousand tons of clothing in the United States were eventually sent to landfills, even if they were filled with organic cotton.

However, the current environmental problems are no longer just the problem of fast fashion brands themselves. Luxury brands are developing a large number of factories in developing countries, and the pollution caused by cheap labor and raw materials is no less than that of fast fashion brands.

Recently, the NRDC and IPE jointly released the world's first "green supply chain map". This interactive map shows the relationship between global brands, international buyers and their Chinese suppliers, and further increases the pparency of the supply chain.

The Chinese Public Environment Institute said the map will open the list of brand suppliers and environmental data, including real-time data on gas and wastewater discharge.

As the first map in the world to link the environmental performance of multinational companies and suppliers, it is regarded as a powerful tool for environmental protection in the fashion industry, and interested brands can join voluntarily. For such a highly pparent approach, fashion brands are not as resistant as we would like to be. Instead, six brands have joined and disclosed supplier data - Esprit, Gap, Inditex, New Balance, Puma and Target.

In fact, in the fashion industry advocating desire, various environmental protection plans have become a marketing tool for all brands.

Previous studies have shown that when the millennial generation is becoming the main consumer force, their choice of buying brands is no longer just focusing on corporate social responsibility through product style and price. Data show that whether the company has a certain role in social welfare will affect consumers' purchasing behavior.

When the fashion industry is pointed out to be the most serious area of environmental pollution, enterprises must make positive responses and statements, on the one hand, endorse the brand, and on the other hand, they can get the good impression of consumers.

In July, a joint report released by publicist Huambo Xuan Wei and its KRC Research Research Institute showed that 47% of millennial consumers believed that brand CEO was responsible for addressing important social issues, which accounted for only 28% of the X generation and the baby boom generation.

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