The Effect Of Jingdong Investing In Farfetch Is The Debut Of Saint Laurent'S Exclusive Online Flagship Store.

January 8th luxury brand in France

Announced its entry into Jingdong's luxury platform TOPLIFE and opened exclusive online flagship store.

The merchandise sold in the shop includes men's and women's wear and some accessories.

TOPLIFE was launched by Jingdong in October 2017, with the goal of allowing the brand to enter the official flagship store.

At that time, according to the relevant responsible person, Jingdong will continue to invest heavily in capital construction, customized customer service system and supply chain management, and strengthen technological research and development and big data support.

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Before, La Perla, Emporio Armani, Rimowa, Trussardi and other brands took the lead.

In fact, this time

Choice

In fact, as early as June 2017, Jingdong invested $397 million in the UK's boutique shopping Farfetch, becoming one of its largest shareholders. Liu Qiangdong, chairman and chief executive officer of Jingdong group's board of directors, joined Farfetch's board of directors.

More than a month later, Saint Laurent announced that it will launch strategic cooperation with Farfetch and intends to become the first beneficiary of this Sino British cooperation.

The layout starts with Farfetch.

Saint Laurent has said that the brand will promote the full growth of the Chinese market, including goods from San Lauran stores in Shanghai, Beijing and Hongkong will be integrated into the official platform of Farfetch.

In October, Saint Laurent has been through Farfetch for 90 minutes to deliver service on that day.

At the same time, Saint Laurent will also be contacted digitally in order to reach more Chinese Millennials.

Chairman and chief executive officer Francesca Bellettini said: "this cooperation is an important node in Saint Laurent's global development strategy.

We aim to provide customers with top luxury shopping experience all over the world.

This cooperation gives us the opportunity to further consolidate the leading position of Saint Laurent in the luxury industry in China. "

And Farfetch founder and co chairman Jos e Neves also said: "Farfetch has always believed that China will be the battleground of all luxury brands, and the electronic business platform is the only way to successfully enter the market."

From this point of view, the follow-up effect of this wave of cooperation continues to ferment, and Saint Laurent is just the beginning.

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