Core Elements Of Sports And Leisure: Fashion And Professional

According to the world clothing and shoe net, thanks to people's pursuit of healthy life, the fashionable sportswear in 2017 has maintained a strong growth trend, or even a lot.

Brands have launched their own sportswear and product lines.

According to Tmall joint CBNData released the "2016 global trend of consumption trends report" shows that in the clothing sector, fitness class subdivision outstanding performance, sustained and rapid growth, showing a huge potential consumer space.

In recent years, sports and leisure have become more and more popular in the United States.

In September this year, the high-end department store Bergdorf Goodman

In the fashion week of New York, director Linda Fargo said, "elastic fabric, drawstring jacket and silk nylon are the most used elements in the United States."

All kinds of sports pants and wind proof clothing appear on the show, Fenty Rihanna X Puma can be said to be a typical representative.

Fenty Rihanna X Puma series advertising

By the godfather designer Yamamoto Teruji, the birth of the Y-3 brand is once again the admiration of the sports fashion style, and the recently launched 2018 spring summer series once again interpreted the strength as the top sport fashion brand.

Y-3 2018 spring summer series

ISPO Beijing 2018, which was held in Beijing National Convention Center on 24-27 January 2018, has also noticed this trend. In the 14 years, it adheres to the core concept of "accelerating the pformation of sports industry", and ISPO Beijing vigorously promotes the Chinese sports industry and embraces the golden age of sports industry.

In 2016 this year, the founder of the ISPO global innovation competition, Rico Lee, joined hands in the innovation of technology giant 3M and national sports brand Lining, during the 2017 autumn winter Shanghai fashion week in Shanghai in April.

Both fashion and professionality are the core elements of sports and leisure.

As the heat of the tide rises, the sportswear is mounted.

My heart is still standing.

Modeling, color and detail fully display the sports wind, which is suitable for sports fitness as well as shopping at work.

It is one of the goals of ISPO to provide cutting-edge international trend information for designers and product managers.

ISPO has been working with internationally renowned trend research institutes for a long time to study various global trends affecting the textile industry and its products, and to look at sports at the forefront of fashion and predict innovation and changes in the future sports and fashion industry.

Liu Yiran, general manager of clothing and textile products business department of 3M consumer product division, said in an interview: "the functional and technological sense of materials is becoming a trend. The design and function of outdoor products are increasingly reflected in everyday wear."

It is precisely because of the same concept and interpretation of the trend trend, 3M will carry its brand FUTURO (ISPO) to participate in the ISPO Beijing 2018, and more in-depth exchanges with the industry, together to create a modern lifestyle and fashion taste functional products.

Sports and leisure wind not only shrank the streets, but also swept the fashion circle.

Now, fashion designers or entertainment stars join hands in sports brands and launch sports leisure production lines.

For example, Wang Daren, a famous designer in New York, quietly cooperated with Adidas, a sports clothing giant Adidas, which brought surprises to fashion and sports circles. Alexander

The two sides launched a series of sports and leisure, with the inverted clover logo as a symbol, the sport and leisure again pushed into the spotlight of fashion.

ISPO Beijing2018 invites Louisa Smith, a well-known textile fashion trend consultant from the UK, and PROMOSTYL, a French fashion trend research institute, to carefully interpret trends in research and prediction in the field of color, materials and technology in sports and fashion industry. It will also be released at the sports fashion trends Forum January 25th.

ISPO functional textiles trends and color cards - 2019/20 autumn / winter

French PROMOSTYL outdoor fashion trend and 2019/20 autumn / winter sports design guide

C terminal consumer demand oriented, the future "money road" trend

Consumers need high technology, high function and super high performance clothing.

In 2015, the Chinese sportswear market had risen to 26 billion 300 million dollars.

According to Euro international data, this figure is expected to increase by two digits per year, and it is expected to reach 431 billion in 2020.

Meanwhile, data from Deutsche Bank show that there is still room for improvement in sports and leisure areas. Retail sales in the past six years have risen by 4.1%, rather than the proportion of sports apparel brands rising by 0.2%.

As the outdoor hegemony of the The North Face in the tidal current circle, whether it is in deep cooperation with Chao Supreme Supreme or its Japanese branch line with THE (THE NORTH FACE PURPLE LABEL purple mark), all of these have made the outdoor brand The The a huge share in the trend market, and its global sales increased by 6% in the first half of the year.

Yoga apparel brand Lulu lemon (Lululemon) has emerged from many sports apparel brands in just a few years. It is understood that its Hongkong store sales this year are expected to reach 800 US $10000.

Skech, also concerned about the demand for fashion (Skechers), grew 13% to 2 billion 99 million dollars in the first half of 2017, equivalent to 14 billion 100 million yuan.

Following the fashion trend, Anta's sports brand FILA performance is also exploding.

The related business is expected to grow at a compound growth rate of over 30% from 2017 to 2020.

It is worth noting that Anta group's net profit rose 29% in the first half of the year, and was also mainly driven by FILA business, of which sales rose 50% over the same period, accounting for 25% of Anta's total sales.

The opportunity is the same, but the harvest may be quite different.

ISPO Beijing, which is deeply engaged in China's sports industry, is not only committed to building a comprehensive trade negotiation platform for the industry, providing a wide range of business opportunities, but also promoting the win-win development of China's sporting goods industry with all sectors of the industry.

On the 24-27 day of January, 2018, the ISPO ISPO Textrends release area, the audience can not only feel the latest award-winning functional surface accessories, but also get the first motion design think tank, 2019/20 autumn and winter trend handbook at the first time.

More interesting reports, please pay attention to the world clothing shoes and hats net.