Why Sora Aoi Sells Underwear?

15 years later, Sora Aoi, 35, did not develop into an all-around entertainer, but at last he had the ideal life of "getting married and having children" when he was a child.

On the day of January 1, 2018, no one thought that she announced that she was married on micro-blog. The other side was not handsome, no money, but accepted her previous job. He was very good.

According to the world clothing shoes and hats net, 7 years ago, Sora Aoi extended his show business to China for the first time.

At that time, she embraced the "great" business ideal, bid farewell to hard disk actress, became entertainment star.

In November 11, 2010, Sora Aoi opened Sina micro-blog on her 27 birthday, attracting the attention of over 200 thousand fans on the first day and refreshing the record of Sina Sina fans' single day growth.

The craziness of Chinese fans is far from that. In an activity in April 2011, 200 thousand people poured in, resulting in 3 minutes' cancellation.

Out of curiosity, otaku, or even more elusive emotions, Sora Aoi's popularity on the Chinese Internet is comparable to that of many stars in China.

In 2012, Sora Aoi and Han Han, Wang Luodan, Huang Xiaoming, Li Yuchun and other popular stars appeared at the most popular technology company annual meeting.

According to media reports, Sora Aoi's attendance at the annual meeting of fans was 500 thousand yuan, equivalent to that of Lin Chiling.

Once, because of the popularity of "child beauty and giant milk", time did not take away her face.

She is keen on learning Chinese and calligraphy, and insists on sending photos and writing impressions everyday in micro-blog.

Now her fans have grown to nearly 20 million.

In addition to commercial performances, Sora Aoi also tried to do business with business.

Cooperation, or, businessmen have long been watching her traffic.

"Let every inch of beauty stand the test of details."

Sora Aoi signed her name beside the line, and the table was stacked with the design of the underwear she participated in.

In August 18, 2014, Sora Aoi and himself participated.

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Brand SPAKEYS appeared in Hangzhou together, and Tmall SPAKEYS flagship store was launched simultaneously.

SPAKEYS is the brand of the new third board enterprise, Guangdong Xian Yi Dai Limited by Share Ltd.

The company also operates two flagship stores in Tmall, namely, immortal Dai underwear and fairy Yi Dai clothing.

Unfortunately, SPAKEYS Tmall shop is no longer available.

And Sora Aoi's voice on underwear for micro-blog is getting smaller and smaller.

She tried to pform herself into a businessman star, and she was the first to lose herself in the field that looked best at herself.

Sora Aoi once cried for underwear in micro-blog.

The reason may be simple.

AV has made Sora Aoi's name, but AV has not been able to achieve traffic realisation very well.

After all, Sora Aoi's otaku fans do not have their underwear just needed. This has a huge gap with fans' economy and net red economy. More than 99% of the net fans who want to sell women's clothing are women.

In any case, as Sora Aoi himself said, "there is no regret for previous work".

More than three years ago, when Sora Aoi sold underwear on Tmall, the reporter had an opportunity to interview exclusively.

In this interview, she looks optimistic, dedicated and professional.

Our colleague Wu Meng and Miss Chang did not discuss the gender issues too much, focusing only on her cooperation with underwear brands.

The following is Wu Meng's interview notes.

Why did Sora Aoi sell underwear?

Although it's only 15 minutes, Sora Aoi is still an unforgettable memory in my career.

I was the editor in chief of the website at that time, which is one of the important points when we communicate with the brand SPAKEYS.

Sora Aoi was also not easy to pick up. The brand side had been worried about it. He agreed to interview the group from the promised group. Finally, he agreed to the exclusive interview because he attached importance to the authority in the electricity supplier circle.

Behind SPAKEYS is a new three board company, "Xian Yi Dai Limited by Share Ltd". Sora Aoi is invited to be the chief design officer and spokesperson, and the "G-SELF" empty underwear series is named after her name.

From the preliminary data, Aoi Soramoto did not want to make underwear himself because of his special identity.

And in the interview with the brand side, I also know that Sora Aoi received some unease after receiving the invitation from the brand side. At that time, China was engaged in net net action, worried that the publicity of the company would go towards the vulgar direction.

After that, the brand side began negotiations with Sora Aoi's broker for half a year. She gradually dispelled doubts and felt that this was a good thing because she could try more fields.

Besides being able to add their own ideas and design ideas, the brand side also has a professional design team to cooperate with her to do the job with perfect details.

I was fully prepared for the preparation of the interview outline. On the one hand, because of the warmth of Sora Aoi, I knew in advance why the brand would choose Sora Aoi. Is Sora Aoi the first time to endorse underwear, Sora Aoi's attention to fashion and so on.

On the other hand, at the beginning of 2014, the concept of "fans economy" was hot. Sora Aoi also asked for marketing on micro-blog.

What is Sora Aoi himself like?

When Sora Aoi, standing 1 meters tall, stood in front of me, I felt that she was small, and her voice was very hoarse, but very gentle, and her hands were very soft. 55.

The dress and shape of the day are very simple, ponytail, white shirt, black trousers, but the gas field is not weak at all, very professional feeling.

After shaking hands, Sora Aoi offered a hug.

I was in a state of excitement at the time, thinking that I had finally touched the living.

In retrospect, Sora Aoi once embraced Chen, Lei Jun and Xue Manzi at the annual meeting of the fans. Lei Jun's expression was said to be a stalk on the Internet. I think I finally realized why Lei Jun laughed so sweetly.

Before the interview, I had given an outline to Sora Aoi in advance. On the same day, Sora Aoi, who had practiced Chinese, originally wanted to answer my question in Chinese.

But for the sake of risk control, he was stopped by a broker.

So she took out the printed interview outline and asked questions, plated and answered questions one by one.

I saw that the answers to every question were written on paper, very attentive and tidy.

After the interview, Sora Aoi told me to leave it as a souvenir.

I wanted to ask for another piece of ink. After all, her calligraphy was auctioned at 600 thousand yuan in 2013, but it was stopped by a broker.

Fortunately, the interview material was also kept properly.

Sora Aoi's dedication is evident in the circle.

It has been reported that when Sora Aoi attended the annual meeting of all sincerity, he came to the Lounge 5 hours in advance, closed the door, tied the small apron she brought, and practiced her writing on the stage over and over again.

Prior to this, van guest and Sora Aoi brokers repeatedly communicated, including the content and time of the show.

Before Sora Aoi came on the stage, her agent had taken his watch from the lounge to the stage and walked back to the background.

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Sora Aoi takes part in the annual meeting of Fan Cheng pin and Lei Jun.

Unfortunately, despite the release of the platform for the underwear brand, Sora Aoi did not show it in person. He just walked on stage and walked with the models and had a close relationship with the brand.

Why did SPAKEYS underwear fail?

The brand is only trying to drive the sale of goods through her superior spirit. She chose her because she wanted to find the most famous and most popular star of micro-blog fans.

Sora Aoi's "self generated traffic" was also verified afterwards.

Sora Aoi released the sale of underwear micro-blog immediately detonated popular hot, forwarded as high as more than 20 thousand, then in May 21st, Sora Aoi announced the recruitment of 1000 chief experiential teacher, less than two days, 1000 experienced teacher quota has been sold out.

The SPAKEYS brand was later withdrawn from the Tmall platform.

In my opinion, there are two main reasons for Sora Aoi's failure to sell this underwear: 1, most of Sora Aoi fans are male after 80. With the growth of age and the passage of time, the advantage of AV's new talent will slowly fade away.

2, publicly available data show that the ratio of male fans to buyers is over 40%, and 528 underwear sales are limited within 5 hours and 28 minutes.

However, a set of underwear up to 1288 yuan, is not high in terms of cost performance, it is difficult to form a sustained purchase.

Selling is always the right thing to buy. It is hard power that is associated with fans.

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The following is a dialogue between reporters and Sora Aoi.

Reporter: for what reason, let you choose to cooperate with SPAKEYS? Is this cooperation meeting your expectations?

Sora Aoi: the broker asked me one day, "if you have a series of underwear that you belong to, and you design to participate in it, are you interested in it?" so, my empty series was born.

Our cooperation has just begun. My expectations are still very ambitious. Ha ha!

Reporter: Why did the first contact with the electricity supplier choose this kind of underwear? Will they consider other commodities later?

Sora Aoi: no special design has been done before. Everything is a coincidence.

In the future, we should take a look at it slowly and have the right opportunity to consider it.

Reporter: will there be some misgivings before cooperation?

Sora Aoi: not at all.

Reporter: what does your inspiration for underwear design come from? What do you want to express in this design?

Sora Aoi: inspired by the black swan, because the black swan is very mysterious and gives people a graceful feeling.

Fabric is very important, then wear on the body is very comfortable, this is a healthy beauty.

Interviewer: is there anything that impressed you particularly in the process of cooperation?

Sora Aoi: I finally know that it takes a lot of people to participate in a underwear, but I'm satisfied with the finished product.

Reporter: is there any further cooperation with SPAKEYS?

Sora Aoi: the empty series is just beginning. Of course, we must continue our efforts.

More interesting reports, please pay attention to the world clothing shoes and hats net.