2017 Major Events In Clothing Retailing Five

01

According to the world clothing shoes and hats net, founded in 1992 at 4 p.m. in July 27th, BELLE group, which owns 14 women's shoes brands such as Belle, Staccato, Joy&Peace and Tata, was officially delisted from Hongkong. This is the largest privatization project of Hongkong stock exchange so far.

After privatization, the high leverage capital will own 57.6% of the company's shares and become the new major shareholder of BELLE international.

China's consumer market situation has undergone fundamental changes, consumer behavior has undergone fundamental changes, and BELLE must change the brand building lag, product homogeneity, research and development of new slow speed and other issues.

BELLE CEO Sheng Bai Jiao said privatization may be the best way out for the company: "as a listed company, we need to disclose operational data every quarter, which makes management have to pursue some short-term profit targets, and privatization can provide more room for the pformation of the company."

02

In November 7th, when it was 3 days away from the "double 11", UNIQLO released a heavy message that the store would be "double 11" a day ahead of schedule.

Beginning in the early morning of November 10th, more than 500 stores under the UNIQLO line have already started selling double eleven.

"11 times ahead of the line," explains UNIQLO. "Every time you dress, you will experience the infinite possibilities of life, and this joyful experience should not be limited."

Every year, double eleven UNIQLO will basically be sold out, and drainage under the line is inevitable. This year is the ultimate goal.

Support online order, store self mention.

For consumers, a better shopping experience has also been achieved for UNIQLO itself. We can see that UNIQLO is a must for online online and offline integration strategy.

03

In August 25th, GAP China's largest flagship store opened in Nanjing West Road, Shanghai, 863.

In the upper and lower two floors of 1908 square meters, the whole line of clothing including men's wear, women's wear, children's wear, GapBody and Gapfit has been displayed.

Among them, the latter two are the first to introduce all products into China.

The store is a new image store built by the Gap local store design team and the global store design team located in San Francisco headquarters, which contains many of the latest design concepts.

For example, the fully open ceiling, the electronic LED screen everywhere, the best light of 4000K, the environmental protection and energy saving lamp, the mother and baby room, the mobile phone charging and rest area, the gift packaging area, the photo taking area and so on.

Thousands of shops have become a number of brand image matching, not only clothing circles, apple, OPPO and other mobile phone circles are also happy.

04

MUJI has been exposed 315 times

CCTV 315 exposures Japanese radiant food to China. In the Muji supermarket, some Chinese food labels have been labeled with Japanese labels. But when the Chinese label is released, the real origin of these products is listed in Tokyo.

At 12:16 on March 16th, Muji made its first official statement on its official WeChat.

The exposure is a misconception, and a certificate of entry inspection and quarantine is attached to it. It shows that the food it sells is not exposed to Japan's nuclear contamination area.

After the incident, netizens had already made a rumor on the MUJI products: CCTV mistaken the company address and production address.

In this era when everyone calls brand loyalty low, Muji's status in the minds of Chinese consumers is evident.

I remember MUJI's thousand dollar long wooden bench at that time, but it was hard to explode friends circle.

05

It is not easy for Shanghai to debut the Chinese market.

In the evening of November 20th, the most popular fashion underwear brand in the United States, Victoria s Secret, opened its twenty-second big show in Shanghai, China.

Moving the show to China means that China's market strategy will be overweight again.

You know, this is the fourth time it has left the United States, except last year's Paris and London of the year before, only in 2000 to raise money for AIDS patients to move together with the Cannes Film Festival.

The parent company has also said it is on the right track.

This year's real estate business is undoubtedly a great topic. If the Shanghai secret show is the first shot to enter the Chinese market, it is obvious that Xi Meng Yao has replaced him with a gun.

More interesting reports, please pay attention to the world clothing shoes and hats net.