Why Did Hermes Suddenly Mark The Price On The US Official Website?

According to the world clothing shoes and hats net, recently, there was news that

Suddenly, the price tag was clearly marked on the US official website. The hot bag series included Verrou, Octogone, Double Sens, Bolide and so on.

Online commentaries say that products that offer prices are not required to have a distribution quota, and that the shortage of styles such as platinum bags and Kelly has not been announced.

Although Hermes has not yet opened online purchasing services in China, Hermes has also begun to cooperate with WeChat in the Chinese electricity supplier environment.

In October 23rd this year, Hermes set up WeChat Limited shop in WeChat public, offering Hermes and Apple cooperation series smart watch Apple Watch Herm s Series 3.

However, the limited experience shop means "exploratory" and "flash in the pan". Nowadays, if Chinese consumers want to buy Apple Watch Herm s Series 3 online, I am afraid I can only browse the details and prices of Apple products by visiting the official website of Apple China.

The purchase information of Apple Watch Herm s Series 3 on the Hermes WeChat public address is now out of sight.

Why can the US have the electricity supplier channel and the price is clearly marked, while China is still in the state of testing the electricity supplier? Many Chinese media even believe that Hermes is in the market.

The development has lagged far behind LV and Gucci.

But in fact, the word "backward" is not used properly.

In the world, the first luxury brand to do business is Hermes.

As early as 15 years ago, Hermes opened electric business in New York.

Looking at the markets of other countries, such as the United States, Japan, Australia, the United Kingdom, the French mainland, and Hermes have mature electricity supplier channels.

Now the United States has marked the price tag, and researchers speculate that Hermes's ambitions for e-commerce are more than that.

In the interview, CEO Luc Hennard, the Hermes Greater China region, said in an interview: "in 2018, we will start the channel of e-commerce in China."

It can be seen that the marked price is the standard price of the future business operators.

Take Apple Watch Herm s Series 3 as an example, we list the selling price of the product in various regions (RMB exchange rate fluctuated at today's exchange rate), and found that the spread of countries is not significant, and the price in France is the highest.

Apple Watch Herm s s Series 3 Single Tour 38mm (yuan)

The United States 7597, Japan 7936, Australia 8116, China 8258, France 9792.

Note: in China, the Hermes version of Apple Watch has three different kinds of watchbands.

The first is Single Tour, with 38 and 42 millimeter two styles, 38 millimetres priced at 8688 yuan (above), 42 mm 8988 yuan.

The second is to customize the long watch Double Tour for women, priced at 9888 yuan.

The third is called Cuff, which can be matched with the 42 millimeter meter for 11888 yuan.

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Screenshots of the official website of the US, France and Australia

The marked price is a reassuring measure for consumers, but if there is a high price gap at home and abroad, I am afraid the pressure on Hermes's stores in China is not small. With the improvement of the education level of Chinese consumers, there may be many consumers in the future who are holding the price of the US official website.

Therefore, before the "comprehensive construction of China's electricity supplier channels", the major event of Hermes is probably "comprehensive adjustment of China's regional price".

Herm s Birkin Bag

As the world's top

Brand, Hermes has been very stable.

Recently, the reason for the frequent action on Internet is that it is looking for new growth points.

Does Hermes also want to attract the attention of millennial consumers by Internet?

Some media believe that in the past two years, Hermes has still insisted on classic design, limited sale and offline sales, but its influence on the millennial consumers has obviously been surpassed by Gucci. If there is no innovation at present, waiting for consumers under 35 years old to become the main consumer of luxury goods, the future can also grow like today.

In fact, good things are not afraid of no consumers to pay. The key lies in whether they can continue to be good and reflect their style and taste.

Hermes has always had an advantage that other luxury brands can't match: the leather used is selected from the designated supplier, which can choose the best leather material in the world.

Hermes has always insisted on the traditional handcrafting process, and let it play a dominant role in the luxury industry.

A sentence shared by Luc Hennard and reporters has already stated everything: "Hermes doesn't want to define itself as a tide card to attract the millennials, and we don't want to make clothes or bags that go away quickly."

On the whole, Hermes is looking forward to knowing that self investment consumers can meet a favorite in Hermes boutique.

Matsuura Ataro, a famous Japanese life beauty scientist, shared his way of getting along with his beloved in "good things 100". "Hermes's handkerchief is attached to the iron. The wrinkles are immediately pleasantly stretched and magically reappear.

At the same time, my heart seemed to be properly pressed. "

But such insights may not resonate with the millennial generation.

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