The United States Did Not Find The Direction Of Future Planning.

Domestic listed garment enterprises announced three quarterly reports in succession.

As far as losses are concerned, the performance of other clothing companies such as Hai Lan's home, Semir clothing and Ningbo Pacific bird has been leveling off.

According to the world clothing shoes and hats net, in July this year, Zhou Chengjian, founder of the American state dress, appeared in the public view. He told the media at the time that it was the worst time in the United States. "It should not be worse."

At that time, he said, "we decided to gradually correct ourselves from impulse, confusion and dislocation, and wake ourselves up."

At present, the United States has its core owner.

Metersbonwe, other brands have ME&CITY, Moomoo and ME&CITY KIDS, according to Zhou Chengjian and his team's ideas, hoping to make the United States become a lifestyle brand to cover more consumers.

Although the general direction of strategy has been set, it is still some time for US bond clothing to go out of the "throes" at the critical stage of pformation.

The latest three quarterly reports showed that the company achieved 1 billion 546 million yuan in the third quarter, down 5.49% from the same period in the previous year, and the net profit of shareholders of listed companies was 79 million 499 thousand and 500 yuan, down 15.29% from the same period last year.

Operating income in the first three quarters was 4 billion 443 million yuan, down 5.69% compared with the same period last year; net profit attributable to shareholders of listed companies was 124 million yuan, up 19.34% over the same period last year.

From the level of net profit, the deficit gap in the US has narrowed in the three quarter of this year.

But it is also necessary to note that the narrowing of the deficit gap is not due to the increase in the main business income, but rather from the reduction of management costs.

For the 2017 year's performance forecast, Smith Barney said it expects to achieve a net loss level of 207 million -3.62 billion yuan this year.

For the reasons for the change in performance, Smith Barney said that the company continued to promote brand innovation, channel pformation and supply chain optimization. Direct business pformation has achieved initial success. However, the adjustment of franchise business is still lagging behind, and the overall performance of the company still has a certain deficit.

The annual performance is expected to be reduced by 30%-60% compared with net profit deducted from non recurring gains and losses in 2016.

Compared with the "pain" of Smith Barney, several other listed brands are in a better position.

For example, Semir's apparel revenue reached 3 billion 609 million yuan in the three quarter, an increase of 12.89% over the same period last year, and net profit of 478 million yuan, up 1.009% over the same period last year.

It is worth mentioning that today

The business is no longer dominated by adult clothing. After more than 10 years of market cultivation, the group's children's clothing business is now at the top of the market share.

In the semi annual report published, Semir clothing's children's clothing business accounted for more than 50.68% of its adult casual wear for the first time.

And 5 years ago, the company's children's clothing business accounted for less than 30%.

There is a market view that all of the domestic casual wear enterprises in the same period started to develop, all of which can be anti American, because the early expansion of the children's wear plate.

In addition, the revenue of Hai Lan home and Taiping bird also increased to varying degrees.

As a company that owns thousands of stores online, the two countries announced strategic cooperation with ALI not long ago.

Thus, in the future planning, the United States did not find the direction.

It is undeniable that in the past few years, the garment industry has not been very well off, and overseas brands have entered China to seize the market and the development of outlets under the extrusion line of e-commerce channels.

For the United States, it still faces the increasingly fierce competition in the industry and the uncertain risks brought by the innovative business mode. For young people, the competition in the casual wear market is becoming increasingly fierce, and the factors such as consumption habits change, the rise of Internet consumption and the influx of new brands will continue to affect the development of the US business.

Therefore, we need to continue to explore national brands.

More interesting reports, please pay attention to the world clothing shoes and hats net.