Yintai 11 New Integration, Play With Tmall

In meow street community, many users are discussing double 11 chopping tactics. At the same time, more than 60 thousand salesmen in Yintai shopping malls are stepping up their stocking, and the workers are working overtime to decorate the atmosphere of shopping malls.

Double 11 pace is approaching.

According to the world clothing shoes and hats net, in October 30th, Yintai business group disclosed the double 11 gameplay.

In recent years, with the accelerated pace of online and offline integration, especially in the

Under the impetus of the wave, Yintai has jumped to the main venue of double 11.

Billion yuan red envelopes, the largest pre-sale, 6 brands rush to buy, new retail flash shop......

The richest silver in history

The "veil of mystery" is being unveiled.

Carnival night, double eleven happy

On November 10 and 11, an interesting large screen will be erected in the square and atrium of Yintai stores.

The 45 square media screen will introduce the scarce content of Tmall double 11 evening party and Tmall GMV live broadcast for the first time.

Similarly, on the big screen of the media, customers can easily grab the "red envelopes of the East brothers" and the red packets of hand washing orders. The total number of red packets distributed over two days will be more than 50 times, which will detonate the scene atmosphere.

What needs to be further explained is that Yintai started the "red enveloped rain" in November 1st, totaling more than 100 million yuan of red envelopes, which will be distributed to APP by meow street every day.

This year's double 11, Yintai will pform business promotion nodes into universal carnival, and for the first time, the "double 11 carnival night".

On the evening of 10 and 11, customers can participate in Carnival activities at any Yintai store in the whole country. Interesting interaction, delicious "beer fried chicken", wonderful video programs and expectant red envelopes will bring a new double 11 experience to customers.

New integration, play with Tmall

Playing with Tmall is one of the main themes of Yintai double 11.

On the eve of double 11, Tmall went hand in hand with Yintai in Hangzhou Zhongda Yintai City, a flash store of wisdom.

When you go to the flash shop, you can open the phone Taobao scan code and try the Pac Man game, and get the corresponding store coupons.

All the goods in the store are integrated with RFID technology. When you pick up your favorite products, the corresponding big screen of the store will automatically display the relevant information of merchandise, and achieve the purchase of scanning code. At the same time, the cloud shelf function of smart big screen has opened up the products of Tmall brand store, and the big screen has become the extension of the offline shelf.

In addition, the new retail flash store will be opened in Yintai city and Yintai City, Qujiang, Xi'an. This is the first time that Tmall and Yintai have held new retail flash activities in Shaanxi and Hubei two provinces in Wuhan.

In addition to the flash store, there are still smaller and less energy new retail interactive screens in some stores in Yintai, Hangzhou.

The interactive screen is panning members by face recognition, binding Yintai members' information, and digitally pforming members. Users can play games and get rights through big screen, then pick up goods and load shopping cart in Tmall flagship store.

In addition, there is also a game of red envelopes of "catching cat and cat" - Tmall and Yintai hand in hand to provide consumers with a shopping allowance which is popular among consumers.

At that time, customers in Qujiang Yintai City, Wuhan Yintai city to open Taobao mobile phones, have the opportunity to catch large sums of money to carry the "golden cat".

Pre purchase double 11, grab good things ahead of time.

There is a pre purchase every year, especially this year.

With many years of experience of double 11 member pre purchase, Yintai will expand its pre order stores to 21 stores this year, and stores in many cities in Zhejiang, Hubei and Anhui provinces.

In addition, this year's pre purchase is much more than the Internet kernel. Customers need to sign up through APP.

How do you play on pre purchase? On 1-5 November, customers sign up through the advance window of meow street APP; on the 6-7 day, platinum cards and gold card members buy goods from physical stores, and 8-9 days belong to Puka members.

The actual paction price of pre purchase is converted according to the maximum promotion intensity during the 11-16 days of November, and it can enjoy the best price without squeezing or robbing. Pre purchase activities are definitely worth looking forward to.

It needs to be reminded that the rules of purchase everywhere are very similar. However, please look at the specific rules of meow street, store notices and new media inquiries.

According to projections, there will be more than 500 thousand members to shop during the pre purchase period, which will explode the festival atmosphere of double 11 in advance.

New retail year, new projects ready

This year is the first year of the new retail business. As an important part of Ali's new retail business, the new retail projects of Yintai will receive "reviews" from customers during the double 11 period.

Xiao Li, a partner of Yintai ONMINE snack hall, has used "one day as a two day" since August, researching, stocking, checking every detail of the sales link... To provide customers with a high-quality double 11 service.

The ONMINE snack bar is a new retail snack hall that was launched in June. The store has quickly become a "net red" store.

Yintai "life anthology" home museum will also usher in the first double 11.

In addition to online and offline parity, online and offline sales, and other basic gameplay, life selection based on big data 3D model service will be fully operational: customers enter their own residential area to shop, and the designers in the store will make overall home decoration design and furniture according to the customers' Huxing and needs.

Yintai West election has prepared many overseas explosions, costumes, Shanghai, Ningbo, Hangzhou and other places at the same time. "Home time" smart home stores, launched a variety of "one key package" packages, so that consumers enjoy the "empty shop" fun.

As a double 11 veteran, Yintai West will drop a fashionable buyer shop in the old box shop in Shanghai, and on the double 11 day, there will be a live online event for fans in Italy.

It is understood that west is the 2016 Tmall double 11 luxury industry sales champion, Tmall flagship store fans more than one million.

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Appetizers, six brands rush to buy

Double 11 appetizers are coming.

On November 3rd -5, Yintai launched the "double 11 rush to buy first" product lines of Taiping bird, Lancome, Zhou Dafu, Ma Delin, Fei Le, man Caron and other six brands.

As one of the largest fashion apparel groups in China, men's wear, women's wear, children's wear and Lok Ting are under the preemptive activities of Taiping bird. The discount is very attractive.

Take men's clothing as an example, Yintai system has 12 direct counters, all 50 percent off.

Taiping bird group responsible person said: Taiping bird and Yintai have a deep cooperation source, the company's products grow fast in Yintai department, so decided to make the customers of Yintai enjoy the benefits and concessions before the double 11 coming.

During the double 11 period, Lancome wrapped Hangzhou's martial arts Yintai into a huge gift box, decorated with the romantic snow scenery of Paris in winter.

At the same time, the Lancome gift box will be on sale at the other 9 stores.

Zhou Dafu held a unique style of "marriage flash" in many stores, and launched a promotion of gold minus 40 yuan per gram.

In addition to releasing the biggest efforts of the year, Mankaron also designed the "Magic Fun" necklace and earphone custom made by the chief designer for Yintai, and gave them to each member of the Yintai group at a price of 1299 yuan (tag price 2699 yuan). Fei le and Mladin also launched a double 11 super low discount.

Service upgrade, a satisfied holiday

During the double 11 period, Yintai promoted a number of services to enhance customer shopping experience.

In traditional shopping centers, when customers need consultation or customer service, they can only find help at the service desk.

However, in tens of thousands of square meters of shopping malls, it is not easy to find a service desk.

But in Yintai, as long as customers take out their cell phones and open meow street APP, they can instantly communicate with customer service staff "Miss meow" to complete the query.

Many customers are annoyed that small tickets are not easy to preserve and are easy to lose. Yintai has launched an electronic ticketing service: after paying the bill, the system will automatically synchronize the shopping information online for customers to check on their mobile phones.

Users can also set up electronic invoices and pay parking fees automatically through mobile phones.

Members who own INTIME365 rights also have more services, such as parking spaces and special price goods.

2017 Tmall double 11 global carnival is the 1st anniversary parade of the new retail. The intime square array has been completed, and more than 10 million customers are invited to stand on the stage.

More interesting reports, please pay attention to the world clothing shoes and hats net.