Does Tesla's High Face Value Serve Your Heart? Yi Bang People Get 50 Million More Financing!

The beauty consultant drove Tesla to come to the door and tailor the clothes for you. This is a custom made platform for home made garments. business model 。

In September 22nd, Yi Bang announced the completion of the 50 million yuan B round of financing, the investment side for the JJ competition (competitive venture capital), wind and investment and Beijing Maoming Rong investment. Before that, Yi Bang people got ten million yuan A round of financing in September last year.

　　 Yi Bang people Founder and concurrently CEO Fang Qin She is a post-80s woman who graduated from Zhejiang University. In an interview, Fang Qin said that he had successfully set up a clear spanlation during his master's degree, and had a net profit of 150 thousand yuan in 3 months. At the beginning of this year, she went on to speak for Yi Bang people until she opened the first spokesperson, Zhu Yawen, in July.

Fang Qin said that the current round of financing mainly strengthens the supply chain capability, and the majority of the investment will be used for investment and share in the exclusive fabric design research and development and the 4 intelligent factory of the outstanding industry.

According to the Yi people, at present, Yi Bang people There are 35 branches in the whole country, serving nearly 200 large and medium cities users. As of September this year, the total number of domestic high-end users has reached 250 thousand.

Lowering the threshold of advanced customization

At the end of 2013, Feng Xiaogang made a private custom fire all over the screen. Advanced customization The concept was pushed to the draught temporarily.

In fact, Fang Qin had been in deep contact before customization became popular. In 2006, Fang Qin jointly founded his second website: a gift customized website, Cartan.

This time, the costume became the new cut of Fang Qin. In December 2014, Yi bang was formally established.

At that time, clothing customization was not a new industry, but the difference was that the traditional high-end clothing customization was based on the store business mode, which is located in the core business circle with high rental cost, and the price of a garment is high and the market is also very small. Fang Qin found that more and more young consumers began to pursue personalized clothes. The demand for customized market is increasing day by day. What she wants to do is to break the traditional mode and lower the threshold of advanced customization.

For this reason, Yi Bang people decided not to open offline stores, adopt O2O mode, that is, users can make an appointment through Tmall flagship store, WeChat, APP, telephone and so on, and then make free visits by professional consultants, and then hand over to the cooperative factories to make customized products according to the needs of guests, and finally send them to the home.

With this kind of business model, the price of Yi Bang people has a clear advantage. "Our price is less than half of the custom-made price." Fang Qin said so in an interview last year. At that time, the price of clothing was 3000 yuan in winter and 1500 yuan in summer.

She said that the customers of Yi Bang were generally economically competent, willing to try, and had a high degree of acceptance of Internet services, of which 90% were men, aged between 25 and 45.

"Tesla" service

Tesla door-to-door service is one of the iconic characteristics of Yi Bang people. Not only that, Yi Bang people generally use beauty consultants to provide tailored service for their customers. They take sample clothing, iPad, fabric book, tape measure, middle waist horizontal belt and shoulder obliquely measuring instrument to measure 19 body parts and 26 data of a custom dress.

It is understood that all of the clothing consultants are trained by their own hands, and the number of them is up to 250. Each new person will undergo a month of intensive training and pass the exam, and then the master will serve the customer. The training includes basic volume skills, clothing and collocation knowledge and sales skills. During the two months' assessment period, a good consultant can stay.

It is worth mentioning that the volume consultant's appearance also has the standard. At the interview, the beauty may be screened out first.

But in the development of ybong, there are many similar entries, such as Liang Yi, volume, Mr. Y, and the main players are garment making and customized services. For 3 years, the most important thing is to rely on a stable supply chain.

The key is still in the supply chain.

Advanced garment customization involves the fabric, color, style, size and so on. It is necessary to have experienced factory cooperation to ensure production. But for such a small and highly personalized order, the traditional factory's pursuit of mass production is not for this reason.

First of all, Yi Bang people and factories realized the ERP system. The equivalent body consultant uploads the customer figure data to the background of the system, and sends it directly to the corresponding factory. The factory produces all the data and sends it directly to the customer. Order production can reduce inventory and increase capital turnover.

It is the way of Yi Bang people to establish contacts with factories to cooperate with brands. Dean patten, Kailai and George of the red collar group have been working with Yi Bang people. Among them, the red collar group has been using industrial means to achieve personalized customization.

According to 36 krypton report, the clothing company has 12 supporting factories, which have completed the upgrading and spanformation of the industry 4, and at the same time, through the upgrading of technology to reduce the error rate, at present, it can ensure that the products of 90% Kun meet the needs of users in one production.

Because of special emphasis on cooperation with factories, Yi Bang people's current round of financing also emphasizes that investment is mainly used for investment and share in exclusive fabric design research and development and excellent industry 4 intelligent factory.

The core team is from Zhejiang University.

Yi Bang team (from left to right): Yang Yang, Fang Qin, Lu Yiting

Fang Qin is an undergraduate and master student in Zhejiang University. In the company, Fang Qin serves as chairman and CEO. He is mainly responsible for financing and strategy formulation and marketing. And the core team of Yi Bang people also came from Zhejiang University.

according to Tmall flagship store News, Yang Yang, vice president of Yi bang, is also a graduate of computer science and technology in Zhejiang University. Fang Qin once said that she and Yang Yang had organized student associations and participated in Entrepreneurship competitions. At present, Yang Yang is in charge of products and technology.

Fang Qin also received funding from Zhejiang University's alma mater.

Previously, in order to test the response of the consumer side, Fang Qin sought help from his alumni Alumni Association of Zhejiang University, and launched his first advertisement through his WeChat public number. The more than 1200 reading volume suddenly brought the first batch of 108 customers to the Yi people.

In early 2015, the angel's round of financing came from the Zhejiang University. In July last year, Fang Qin alumni donated 850000 yuan to the Alumni Association of Zhejiang University in Hangzhou, becoming the largest donation made by the Alumni Association since its establishment in 9 years.

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