Analysis Of The Six New Trends Of The Apparel Industry In The Future

According to the world clothing and shoe net, after more than 30 years of reform and opening up, with the continuous development of China's national economy and the continuous improvement of the consumption level of national clothing, China's apparel industry has developed rapidly, and has long been the largest producer, consumer and exporter of clothing in the world.

At the same time, after a round of shuffling,

The industry has begun to return to its original roots and return to the initial focus of the product, with services as the development track, and gradually from "world factory" and "made in China" to "China".

Change.

In the past 2010-2016 years, the business revenue of garment retail industry above the limit has maintained an upward trend.

In 2014, the apparel retailing industry achieved an operating income of 244 billion 920 million yuan, an increase of 5.16% over the same period last year, and the growth rate has dropped sharply compared with 2013.

By 2016, China's apparel retail business revenue was 254 billion 644 million yuan, down 0.89% from the same period last year.

Fortunately, in a variety of favorable policy environment, China's garment industry will usher in a good opportunity for pformation and development, laying a solid foundation for the further development of domestic excellent brand clothing enterprises.

Nowadays, the development of China's garment industry has entered.

During the period of operation, the attraction and influence of brand to consumers are gradually expanding. Brand has become one of the most important factors for consumers to consider clothing. Enterprises recognize that only focusing on the product itself and product image is far from enough to impress consumers, and human behavior such as brand culture, brand sentiment and emotional communication has gradually infiltrated into enterprises, and cultural strategy has become the first choice for clothing enterprises.

It is estimated that in the next five years, the sales growth of my clothing industry will be between 5%-10%. By 2022, the revenue of China's garment retail industry will exceed 390 billion yuan.

One

Product development has been valued.

At present, many garment enterprises leave the market, most of which do not attach importance to goods. This is mainly reflected in: first, the product style is not clear; two, the quality of products is not enough.

No matter what channel the enterprise chooses, and what marketing methods should be adopted, the style and quality of clothing are the fundamental. When the product loses market competitiveness, the final result is difficult to survive.

Two

Avoid unnecessary terminals.

Traditional terminals are no longer the first choice for garment enterprises. Now some garment enterprises begin to search for new terminals, even more brands, and create new terminals, develop multi-channel, get the right to speak and deal with the market flexibly.

Now the emerging commercial body and the Internet also provide more channel choices for the costumes. The clothing enterprises begin to connect the suitable terminals according to their own conditions, brands and products.

Three

Pay attention to brand development strategy.

Many years ago, many garment enterprises took the market route, and their own brands were not strong, which also caused their own brands to have no added value.

But in the new market environment, it is the general trend to establish its brand positioning and establish its own brand style.

Four

Develop network sales according to our capabilities.

According to statistics, the proportion of electricity supplier in garment industry has exceeded 40%.

In 2016, the market share of online apparel retail accounted for 27.03%.

As a result, many enterprises have launched network sales, but due to the lack of relevant technology and personnel, business pressure is greater.

At the same time, the marketing mode can not be innovating, and the profit is not easy.

Five

Policies, subsidies and 100% returns will be out of the tide of history.

The old policy caused manufacturers to take a large amount of inventory risk and risk of return. The bad links made it difficult for enterprises to survive, and went bankrupt.

Six

The terminal salary system is beginning to change.

Raising the salary of terminal staff and caring for front-line staff is the consensus of clothing companies.

The assessment of terminal is also changing. Examination is no longer just sales, but also VIP maintenance, discount rate, personal contribution rate and so on.

More interesting reports, please pay attention to the world clothing shoes and hats net.