The Domestic Consumer Market Is Accelerating.

According to the understanding of the world clothing and shoe net, the traditional "three carriages" are still playing an important role in stimulating economic growth, and the contribution rate of consumption is rising constantly, playing a role of carrying the flag.

The reason for supporting this situation lies in the new characteristics of consumption power. The information disclosed in the first half of the year is worth paying attention to.

The domestic consumer market is accelerating.

According to the National Bureau of statistics, the total retail sales of social consumer goods reached 17 trillion and 200 billion yuan in the first half of this year, up 10.4% from the same period last year, 0.4 percentage points faster than the first quarter, and 0.1 percentage points faster than the same period last year.

In June, it grew by 11% over the same month, the highest growth rate in 18 months.

The sales volume of key retail enterprises monitored by the Ministry of Commerce increased by 4.4% over the same period last year, up 0.8 percentage points from the same period last year.

In the first half of the year, the contribution rate of final consumption expenditure to economic growth reached 63.4%.

The contribution rate of consumption is increasing and domestic consumption is increasing.

The situation of accelerating development is inseparable.

First, Internet sales maintained a high growth rate. In the first half of the year, online retail sales of physical goods were 2 trillion and 400 billion yuan, up 28.6% from the same period last year, 2.8 percentage points faster than the first quarter, accounting for 13.8% of the total retail sales of social consumer goods, representing a 2.2 percentage point increase over the same period last year.

Two, service consumption continues to develop rapidly.

The national food and beverage revenue was 1 trillion and 850 billion yuan, an increase of 11.2% over the previous year, 0.4 percentage points faster than the first quarter. The national box office revenue increased by 10.5% over the same period last year; the tourism market continued to improve, for example, the number of tourists and tourists in Mount Huangshan and Taishan increased by 16.5% and 14.1% respectively, and Lhasa's tourism revenue increased by 24.7%.

Three, green shared consumption has become a hot spot in the market.

The first class energy consumption air conditioners, first class energy consumption refrigerators and smart TV sales volume growth rate of key retail enterprises is higher than that of air conditioning, refrigerators and televisions, the overall growth rate is 29.9, 15.4 and 20.7 percentage points respectively.

Shared economy is developing rapidly. Sharing bicycles has become the consumer choice of people's daily life.

Among them, the growth momentum of online retailing is swift and violent, and the role of stimulating consumption is further enhanced.

According to the National Bureau of statistics, China's online retail sales reached 3 trillion and 100 billion yuan in the first half of 2017, an increase of 33.4% over the same period last year, and the growth rate was 5.2 percentage points faster than the same period last year.

Ministry of Commerce spokesman analysis of the peak, which first benefited from Internet users dividends, consumption upgrading, online and offline integration of favorable factors, showing a monthly upward trend.

Secondly, market participants accelerate innovation, and new formats and new models are emerging.

Second-hand e-commerce platform emerging, social networking

Quality, electricity providers, direct selling business providers and live broadcast, video and video as the carrier of the electronic business platform flourishing.

The mobile market has become the main area of innovation. Mobile payment has been developing rapidly to offline merchants and even overseas businesses. The sharing services such as sharing bicycles, sharing cars, sharing charging treasure and other kinds of services have been developing rapidly.

Third, the consumption potential will continue to be released and the consumption pattern will be upgraded in an all-round way.

With the steady growth of high-end consumption and the entry of intelligent technology into people's lives, green consumption concepts such as environmental protection, energy saving, organic health and so on are deeply rooted in the hearts of the people.

Online shopping users are less sensitive to price and more concerned about quality. Smart home and virtual reality devices are favored.

Rapid growth in service consumption, data from research institutions show that online catering takeaway, online travel and online travel pactions increased by 76%, 34% and 45% respectively over the first half of 2017.

Fourth, boost the pformation and upgrading of traditional industries, highlighting the value of digital economy.

domestic

In the domestic online retail market, it showed strong competitive advantage. In the first half of 2017, domestic brand sales accounted for 74.5% of the total sales. In home textiles and household appliances, the sales of domestic brands accounted for about 85%.

The electronic business platform provides the business infrastructure through building an ecosystem service system, helps the domestic brands to "go out", promotes the upgrades of agricultural products (000061 shares), improves the level of fresh agricultural products marketing, quality control and logistics, helps some old brand pformation, and introduces more young and personalized new products.

New changes in physical retail and rural electricity providers should not be ignored

While seeing the rapid growth of online consumption, there are two phenomena that can not be ignored.

First, there are new changes in physical retail in the first half of this year.

According to the peak of the Ministry of Commerce spokesman, the sales volume of professional shops and department stores monitored by the Ministry of Commerce increased by 5.6% and 1.3% respectively, up 3.6 and 0.7 percentage points respectively from the same period last year. Sales of franchised stores and convenience stores increased by 8.6% and 7.2% respectively.

Retail sales are showing signs of a rebound, which is hard to see before.

In the face of the impact of online retailing, physical retailing is facing a severe winter. Many of those who have closed down for a long time are not only inferior in price, but also difficult to digest on rent cost, so they can not compete with online retailers. Customers in physical shops do not see much and buy less, which seems to be normal in recent years.

In the first half of this year, new changes, which can be said to be the return of physical retail, in the pformation and integration of entity stores and increased consumption of experiential interactive consumption, are changing quietly from the emphasis on low prices to the improvement of brand and quality.

The "double increase" of physical and online retailing has expanded the new momentum for the growth of consumption growth (310328, fund).

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The two is the vigorous development of rural electricity providers, playing an active role in rural economic development, increasing farmers' income and improving people's livelihood in rural areas, especially in poverty-stricken areas.

In the first half of 2017, the total retail sales of rural areas in the whole country reached 537 billion 620 million yuan, an increase of 38.1% over the previous year, 4.9 percentage points higher than that of the city, accounting for 17.3% of the total retail sales of the whole country.

Among them, the physical network retail sales of 328 billion 640 million yuan, an increase of 34.3% over the same period, the service network retail sales of 208 billion 980 million yuan, an increase of 44.4% over the same period, while the rural online tourism and catering business grew rapidly, up 61.6% and 58.3%, respectively, and became the largest contribution to the growth of 19 industries in the rural network retail industry.

It is noteworthy that the rural electricity providers in the central and western regions and Northeast China are showing a rapid growth trend.

In the first half of the year, the retail sales in the eastern, central, Western and northeast regions were 341 billion 900 million, 108 billion, 76 billion and 11 billion 800 million yuan respectively, representing an increase of 30.6%, 46.4%, 63.1% and 60.8% respectively.

The retail volume of rural network in the Midwest and Northeast China accounts for 36.4% of the total number of rural retail sales, 3.6 percentage points higher than that of the same period last year.

In particular, in the northeastern region, where the economic growth rate continues to be "sluggish", the rise of rural electricity providers has provided new ways for farmers to increase incomes, fully sharing the dividends brought by information technology, and opened up a new channel for precision poverty alleviation.

In the first half of the year, 832 national poverty counties nationwide achieved retail sales of 53 billion 280 million yuan, an increase of 60.1% over the same period last year, which is 22.1 percentage points higher than that of rural network retail sales.

Among them, 261 county level poverty-stricken counties in the model counties have achieved retail sales of 34 billion 340 million yuan, an increase of 67.7% over the same period last year, with an average retail sales of 130 million yuan, 2.2 times the average retail sales of the national poor counties (60 million yuan).

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