How Big Is China'S Custom Tailored Clothing Market?

According to the world clothing shoes and hats net, according to convention, every year in January and July in Paris, France, there will be two advanced fashion week.

During this time, we will publish our latest and most gorgeous high fashion garments.

In July 4, 2017, the world famous fashion.

Laurence made the fifth generation of new uniforms for Hainan Airlines in Paris.

And this custom tailored garment constitutes the Oriental beauty of unique Hainan airlines, which has aroused widespread social debate.

So, how big is China's custom tailored clothing market?

The rapid expansion of the occupational uniform market

With the development of the global economy, people's pursuit of beauty is getting higher and higher. A set of professional clothes that conform to the company's culture not only enhance the overall image and brand value of the company, but also make the employees get more sense of belonging and satisfaction.

In recent years, China's career dress customization industry has been developing rapidly, and there are about 650 million people in the whole country, and the huge demand for professional clothing customization has increased the activity of market pactions.

From the adjustment of industrial structure and the development trend of the second, third industry, the demand for professional clothing will also increase rapidly due to the rapid increase of staff in the service industry.

In terms of the demand of China's tailored clothing market, the market demand in 2016 was about 310 billion yuan, and the compound growth rate in 3 years was 45.81%.

Professional clothing industry frequent financing activities

At present, the huge demand of China's business attire customization market makes the garment industry continue to grow, and the broad prospects are widely concerned by the enterprises inside and outside the industry. Nearly more than 30 thousand Chinese custom made garment manufacturers have gradually formed certain industrial clusters.

In the dominant enterprises with customized clothing, there are leading enterprises in the clothing custom making industry, and there are also custom tailored enterprises with their own strength to establish differential competitive advantages.

Moreover, with the popularity of big data, 3D fitting, Internet plus and intelligent manufacturing, more and more enterprises begin to enter this industry.

Enterprises such as Yi bang and volume products have developed rapidly in recent years relying on Internet technology, and have obtained large financing funds.

Dynamic analysis, or "Internet +" speed?

At the same time, with the continuous expansion of the custom tailored garment market in our country, we can not help but ponder over what motive force has led to the rapid expansion of China's customized garment market in recent years. From three perspectives, it is analyzed from staff (users), enterprises (purchasers) and manufacturers (producers).

As a direct user of the company's clothing, staff's professional clothing has always been regarded as a company's arrangement. With the progress of society and the change of values, more and more people choose the enterprise's professional clothing as an important index when choosing the entry enterprise, and when the enterprise is giving back to the staff, especially for the senior and middle level staff, the customized occupation clothing will often be regarded as a kind of welfare.

On the one hand, this customized service will enable employees to feel the sense of belonging of the company. On the other hand, it will also enhance the overall image of the company, just like Hainan's new uniform.

However, the author believes that although the demand for the downstream market is increasing, the development of China's customized clothing market will be made, but the main driving force is the rise of "Internet + customized services".

For manufacturers, relying on "Internet +", manufacturers can make full use of Internet resources to mine customers, and no longer need to set up stores like traditional custom clothes to attract customers to come.

In the business process of customization, manufacturers change from the original M2C mode (Manufactory to Customer) to the C2M mode (Customer to Manufactory), that is, the consumer demand drives the effective supply of factories.

In this mode, the new mode of online and offline integration made by the IT Internet technology is based on the Internet custom platform, which is designed to customize the style online, measure the dimensions under the line (or use computer simulation technology to simulate measurement).

Because of the characteristics of customized clothing, manufacturers will not have the pressure of clothing inventory, and because custom clothing generally will pay a deposit in advance, so there is no such pressure on capital turnover, greatly reducing the operating costs of enterprises.

Future driving force

In the future, with the further development of a series of software and hardware technologies, such as big data, intelligent manufacturing, 3D printing and 3D fitting, it has broken through the key links which are difficult to scale in the past. Such a flexible supply chain will largely reduce manufacturing costs and shorten the fixed period, and the garment customization market will usher in a radical change.

In addition, with the gradual change of people's concept, the increase of personalized demand and the increase of artificial intelligence, the industry in the future will pform rapidly to the service industry. The demand for professional clothing is gradually increasing, and there will be more and more professional suits with more aesthetic sense. I believe that the number of appearances of professional clothing in Paris's advanced fashion week will be more and more.

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