Which Clothing Enterprises In China Are In The Right Direction?

The first half of 2017 is about to leave us.

Some clothing and apparel enterprises in the industry or against the trend, or performance continues to show a positive growth trend, or performance improvement is troubled by high storage; or open shop and shop as crazy, acquisition and cut down the weak.

Just like intelligence, or the combination of sales and sales on the whole line, help sales, or "stubbornly" insist on only doing solid clothing stores; or multi brand keep pace with each other, or strive to achieve the ultimate single brand; or play a big crossover to save the once main business, or to make the best brand with "love for the dead".

In a word, in the first half of 2107, the domestic garment enterprises could take advantage of the trend.

Apparel retailing and exports are improving.

In the first half of 2017, the apparel industry was on the rise, while the high-end clothing for men and women, sportswear and children's wear performed better.

Since 2012, the overall growth rate of consumption in China has been on the downward trend, and it has only begun to improve in 2016.

According to the world clothing shoes and hat net, in the first half of 2017, the demand for domestic clothing and clothing has been warming up. From 1 to May, the retail sales of Chinese clothing and apparel increased by 7.20% over the previous year, reaching 594 billion 500 million yuan. According to the data, China's retail industry has gradually recovered from the stimulation of the electricity supplier economy. While the clothing enterprises are crying hard, they can also see that the garment industry is developing well. It is said that the garment industry's environment is going against the trend, and it can be regarded as a consolation for the costumes.

In the first half of 2017, not only did domestic garment retail get warmer, but clothing and clothing also performed well in exports: in 2017 1, May, the total export volume of Chinese textile and clothing increased by 2.12% over the same period last year, reaching 99 billion 880 million US dollars, and the number of garment exports was 11 billion 703 million, an increase of 2.28% over the same period last year.

China's commercial leisure men's clothing brand nine Mu Wang performed well in the first half of the year. Its main brand continued to grow well in the 4 to 5 months of 2017, and the same store grew by 8% and 15% respectively. Brand management continued to improve, and Q2 is expected to continue its growth trend.

In the first quarter of 2017, the business income of nine Mu Wang increased by 13.60% compared with the same period last year. Gross profit margin was 57.73%, an increase of 0.03% over the same period last year. Net profit was 159 million yuan, up 23.92% over the same period last year.

At present, the "nine fashion" and "industrial investment" are parallel, with many platforms in the field of fashion, education, new culture and so on. The new brand will also bring impetus to the brand matrix.

Women's clothing: in the second half of the year, market value is expected to break 100 billion.

Women's clothing is also not to be outdone. For example, in the first quarter of 2017, the Chinese fashion brand, the 9 new stores, and 15 stores were closed. In March 31, 2017, the total number of stores under the line was 468.

It is understood that in the first quarter of 2017, in the first quarter of 2017, the company's revenue reached 3.40 billion yuan, an increase of 88% over the same period last year, with net profit of 60 million yuan, an increase of 153% over the same period last year.

Among them, ELLASSAY revenue of 202 million yuan, an increase of 14% over the same period, LAUREL revenue of 19 million yuan, and Ed Hardy revenue of 94 million yuan.

ELLASSAY direct and franchised stores were 160 and 170 respectively; LAUREL was 16 and 3; Ed Hardy was 24 and 95.

In the past two years, influenced by the domestic luxury market, the company has acquired the German dress brand Laur L, the American light luxury leisure brand Ed Hardy, the high-end French designer leisure brand IRO, and its own brand, the online brand, only established a brand system covering many kinds of high-end clothing.

It is estimated that in 2017, 2018 and 2019, the net profit will be 295 million yuan, 359 million yuan and 4.31 billion yuan respectively, and the market value is 9 billion 260 million. The second half of 2017 is expected to exceed 10 billion market capitalization.

Sports brand: Lining opens "multi brand development strategy"

In 2016, Lining, who achieved a total operating income of 8 billion yuan in the whole year, has opened the "multi brand development strategy" competition mode in 2017. He has invested in the excellent market of sporting goods and has invested in the professional dance brand Danskin of the United States. It is expected that 5-10 pilot shops will be opened in the core business circle of the super large and first tier cities in the second half of 2017, and the march of women and children market will be intensified in the second half of 2017.

It is understood that as of March 31, 2017, Lining point of sale in the entire platform (including e-commerce) retail sales year-on-year high single digit growth.

As far as channels are concerned, retail (direct operation) has achieved high single digit growth year by year. Wholesale (franchised dealer) channels are relatively flat year by year. E-commerce virtual shop business has achieved 60%-70% growth in the middle of the year, a total of 6352 sales outlets in China Lining, and Li Ningpin products orders have been growing year by year for 14 consecutive quarters.

Down brand: Bosideng pformed into "multi brand matrix management".

In 2016, Bosideng, who had only eaten the eider down business, successfully turned over the business. In addition to its annual revenue of 6 billion 817 million yuan, in the first half of 2017, it had denounced RMB 680 million yuan to buy the women's clothing brand corleano and CORBA. In the second half of this year and the future, it will vigorously develop its brand of women's wear and school uniform brand, from single business mode to multi brand matrix operation pformation.

Children's wear: Online Channel interconnection

In the late June 2017, the Chinese children's clothing brand named "independent design, outsourcing production and direct operation" was introduced in late June 2017, because its children's clothing accounted for about 85%, and the children's clothing accounted for 15%. In the second half of 2017, children's clothing and children's clothing will be continuously developed.

It is understood that in the first quarter of 2017, the company's operating income was 249 million 842 thousand and 600 yuan, and its net profit was 33 million 953 thousand and 500 yuan.

In 2016, Anne children's clothing brand accounted for 1% of the children's clothing market in China, and tied for second with Adidas.

In the 2012-2016 year, he experienced a rapid growth period, 2016 yuan annual income of 920 million yuan, an increase of 9.53% over the same period, net profit of 79 million 117 thousand yuan, an increase of 11.58% over the same period last year.

{page_break}

As a marketing channel combining line and line with line and line, an electric business channel mainly includes Tmall and vip.com. The vip.com platform is mainly used to clean up the stock. The interconnection and mutual drainage of the line channels and online channels has become an important business strategy for its e-commerce channels. The channel of caller and caller will become the main channel of its revenue increase.

However, between 2012 and 2017, he was repeatedly worried about his long-term development.

If you want to be good, be honest.

In the first half of 2017, textile and garment retail and export data were good, but many clothing enterprises still had high storehouse threats. In the second half of 2017, clothing enterprises should be more intelligent and rational in adjusting their stores and stores, innovating the marketing mode that suited their own development to improve the efficiency of flow conversion, thus driving the explosive growth of clothing and clothing products, far more than earning more profits and cutting corners, resulting in consumers' favorite products bought through e-commerce channels, becoming the "seller show" and "Buyer show" of physical stores and online shops.

Although the competition in the clothing industry is described by the "blood and rain" as insufficient, clothing companies should be good and honest.

More interesting reports, please pay attention to the world clothing shoes and hats net.