US Retail Bankruptcies Continue To Increase. How Can We Dig Deep Into The US Market?

The US retail market is crying, but since April, consumption power in the United States has hit a new high this year.

Some economists say that the growth of consumer purchasing power means that the US market has revived.

Bankruptcies in the US retail sector have continued to increase, so far more than 300 retailers have filed for bankruptcy this year.

Bloomberg predicts that 8600 retail stores will close in the United States this year, exceeding the figure during the 2008 economic crisis.

The signs of recovery in the US market are not difficult to find clues from this year's China Textile and clothing trade exhibition (New York) and New York Apparel Sourcing USA, New York Home Textile Exhibition (Hometextiles Sourcing) and Texworld Exhibition (Texworld USA) three exhibitions.

In July this year, the New York exhibition will bring back the largest number of exhibitors in the history to the trade center. The exhibitors' choice of products and the theme of the exhibition also release a signal. Textiles as a highly automated and environmentally friendly industry are returning to the United States.

Data show that the two quarter of the United States textile and garment industry has a bright future.

For the Chinese Suzhou Pavilion, which is about to go to New York, it has high hopes for the US market.

In July this year, 32 clothing and home textile enterprises will visit the New York exhibition in the form of "Suzhou famous theme exhibition area" and display high-quality products covering clothing, home textiles and accessories to overseas businessmen.

The recovery of the textile industry in the United States is a joy or worry for the Chinese suppliers of industry and trade. China used to be the lowest cost textile industry in the world, but the rapid growth of the number of middle class families and sustained economic development have made the textile producers' production in China increasing.

Under the new deal of Trump, the prospect of Sino US trade is even more complicated. Expert analysis shows that policy changes and US tariffs are making brand companies consider pferring production lines to the United States.

"Although Trump encourages" made in the United States ", the opportunity is two-way. Chinese enterprises can go out boldly and carry out two domestic and foreign markets simultaneously.

Ye Minxia, sales director of Jiangsu Jin Mei Lai Co., Ltd., said that the average annual export price of the home textile products to the US market is 20 million dollars, which is a long-term partner of WAL-MART, Costco and other large mid and low end supermarkets.

In the past two years, sales figures have maintained an upward trend.

Kim Mei Lai is a typical Chinese supplier of industry and trade.

"In the past, we had more cooperation with traders, and this time we hope to reach more customers."

Ye Minxia said that a direct understanding of the needs of buyers is the most important purpose of participating in exhibitions.

In recent years, Chinese factories have been extending the design front end and the back end of the process, and the service capability has been greatly improved.

On this basis, communication with buyers can improve profit margins and facilitate communication between details such as technology, design and delivery dates, so that "infeasible" becomes feasible.

From the customers' orders to the factory's independent research and development to guide the customers, after years of accumulation and accumulation, Ye Minxia believes that the technological innovation capability of Chinese suppliers is no longer the same, but also benefits from the supply chain of the Chinese textile and garment industry. The manufacturing enterprises have the advantage of collecting information in fabric and design trends, and most of the export oriented manufacturing enterprises have set up specialized trade teams to provide customized services for overseas customers.

China's foreign trade export enterprises are actively developing research and design to enhance industry integration and value-added service capabilities.

Manager pformation.

In the new manufacturing, new retail, new ecology 2017 Technology Innovation Summit (Shanghai) in April, Edward Gribbin, President of the US clothing strategy consulting firms Alvanon, said that in the past three years, the flow of people in the US shopping mall has fallen by 57%, while Amazon may be the largest garment retailer in the United States by June this year.

The structural subversion of the industry forced every American brand to think about it, either to join Amazon or to get rid of Amazon.

Digitalization and electricity providers are the most important opportunities for retail pformation.

The Chinese factory, once standing behind the scenes, is now entering the US business world with its brand-new brand image and electricity supplier's strength.

Two years ago, Suzhou Taihu snow silk Limited by Share Ltd broke into the Amazon platform, directly facing the American consumers to run and sell independent home textile brands, and sales grew year by year.

Pan Ganlan, director of cross border electricity supplier, said that in the future, the United States will push the United States as the main market and enhance its brand awareness through this exhibition.

"American consumers are no stranger to silk products. For example, silk pillowcases and other products sell at a price of around $20, and silk packages for people over 35 years old are more popular than silk."

Pan Ganlan said that in addition to grasping the differences between Chinese and American consumption habits, Chinese sellers also need to adapt to Amazon's highly stringent operational regulation.

"It is this harsh discipline that allows us to enter.

Can grow healthily. "

Pan Ganlan believes that Amazon is a good development platform for Chinese factories. Most of the sellers in the United States do not have factories, and the ability to control the supply chain is poor. These are the trump cards of Chinese suppliers.

"In the future, I am still optimistic about the US market.

With the change of consumer spending in the US and the importance of the industry to the electricity supplier, the market space will be further released.

Whether in the US or China, retail businesses in the two markets are seeking solutions in the tide of consumption upgrading and electricity supplier change.

Xu Ting, general manager of Suzhou embroidered Niang silk Co. Ltd., thinks that the silk category belongs to the part of consumption upgrading. In the long run, the protection of the us to the local enterprises will accelerate the consumption promotion.

A survey has shown that the consumption of silk is far greater than that of chemical fiber in the use of fabrics in international luxury brands.

"In the future, we will make good brands based on the Chinese market, and we hope that overseas development will be based on our customers' understanding of our brands."

For example, for this US exhibition, enterprises will exhibit a company with Italy.

Chloe song kit women's bag developed by the former jewelry director, and three pieces of 16 garments specially designed for the 2016APEC conference.

Xu Ting said frankly, unlike the foundry companies, he placed more emphasis on the cooperation between high-end brands and distributors. "We hope to find innovative partners who have the pursuit of value and quality of silk products."

At present, technology, innovation, consumers and even global politics are changing the way of thinking in the whole industry.

Facing the European and American markets, the competition between China and ASEAN countries, especially Vietnam, remains fierce.

Stepping up the pace of consumption upgrading and electricity supplier change, Chinese textile and garment enterprises are trying to leverage the two advantages of supply chain rapid response and brand culture force to pry the US market once again.

The Suzhou Pavilion, which is about to go to the US, will harvest the geometry. Let's pay close attention to it.

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