Many Fast Fashion Brands Are Expanding Rapidly Under The New Retail Trend.

Contrary to the economic climate of the luxury market, many fast fashion brands are constantly exploring the path of pformation and upgrading under the new retail trend.

The annual reports of the parent companies of the fast fashion brands show that UNIQLO opened 136 stores in Huaxin in 2016, and the total operating stores reached 514, while H&M followed 444 of the total number of stores.

In recent years, the retail market continues to be low, and the major brands in news coverage are

There was news of losses or even failures.

Demographic changes, social media development and a radical change in consumer attitudes have made the whole retail industry change the rules of the game.

On the one hand, after 90 and 00, it is daring to show itself, dare to despise authority, hate money and status, and disdain to share with others; the younger generation is pursuing more than just a brand LOGO, and will not simply pay for brand LOGO; on the other hand, today's fashion has been thoroughly democratized; consumers now have various channels, and can get the latest fashion styles at various prices.

With the continuous increase and increase of various expenditures in modern life, the cash that individuals can control at any time becomes shorter and the demand for higher quality consumption is supported at lower cost.

Under this situation, fast fashion is becoming more and more competitive.

New hot spots.

Contrary to the economic climate of the luxury market, many fast fashion brands are constantly exploring the path of pformation and upgrading under the new retail trend.

The annual reports of the parent companies of the fast fashion brands show that UNIQLO opened 136 stores in Huaxin in 2016, and the total operating stores reached 514, while H&M followed 444 of the total number of stores.

The expansion of ZARA is somewhat low-key, but as of now, ZARA has opened 175 stores and electronic business platforms in 64 cities in China.

At this opportunity, the young international fast fashion women's brand EGO officially entered the end of 2016.

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With its precise positioning in the Chinese market, EGO quickly opens the market with its fashionable style, rich style, excellent quality, people's price and meticulous service.

In addition, in view of the large stock of the traditional brand franchiser, the EGO brand initiates and introduces the full trust model, which is enthusiastically pursued by the franchisee.

In just half a year, more than 50 shops have quietly opened up in Shanxi and Henan market, and the momentum has been rising rapidly, thus becoming the most new retail brand in China.

In the "full tubing" franchise mode, franchisees do not need to invest time and energy to carry out daily operation management of franchisees.

The EGO brand will be stationed in the store and will be fully managed. It will also be responsible for shop location, image design, staff recruitment and training, and undertake daily operation and merchandise management matters, so as to avoid closing stores due to the uneven operating capacity of franchisees, and effectively control the turnover of goods and improve the sales success rate.

At the same time, in order to solve the problem of franchisee's inventory concerns in the current situation, EGO brand proposed zero inventory concept, and the brand side assumed the allocation and inventory of all commodities.

In this mode, franchisees do not have to rely on traditional models to make profits and losses and digest products that cannot be sold.

This is undoubtedly the most favorable decision for the current market situation.

To make a brand can only change at times and follow the trend.

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