Jingdong Is Going To Make An Issue On Luxuries.

According to the world's clothing shoes and hat net, it is called "you can't bear your exaggeration".

After the media articles picked up pictures of luxury brand "soil models",

Deleting the map overnight and revealing the official launch of the fashion department in the official response.

At the same time, Jingdong also announced special targeting.

Distribution has launched the "white gloves" express service, which is described by Liu Qiangdong as "the future Jingdong distribution young brother will wear a suit and white gloves, and distribute luxury goods with electric cars".

This can not help but let Xiaobian sigh: I do not know when, Jingdong began to "brush face" in fashion circles.

Viewing the public information can get a rough statistics. Jingdong's recent investment in the fashion industry includes:

In 2011, Jingdong apparel was launched.

In 2015, sponsored reality show "falling in love with supermodels".

In 2015, the United European design center held a Chinese talent support program.

In 2016, public funding supported Chinese designers.

In February 2016, Jingdong brought designers to New York fashion week.

In September 2016, Jingdong unveiled its six largest brand in London Fashion week.

In February 2017, Jingdong unveiled the famous fashion designers in Shanghai fashion week.

In April 2017, Zhang Zetian endorsed the JDLAB (X) series jointly launched by Jingdong and the famous French fashion brand JAY AHR.

In April 2017, Zhang Zetian hosted a fashion dinner and reported that the banquet had invited half a fashion circle in the US.

In May 2017, Jingdong formally joined the American Apparel&Footwear Association (AAFA).

In June 2017, Jingdong announced that it would launch "white gloves" express service, mainly for luxury purchases.

But despite so much effort, Jingdong, which started with 3C and home appliances, has not yet succeeded in getting rid of the strong "tough guy temperament".

According to public information, only 80 million of Jingdong's 200 million users have bought clothes.

Ding Xia, vice president and vice president of Jingdong group and chief executive of Jingdong mall, said: "they do not hate Jingdong and have no negative experience, but they feel they should not buy it there."

In addition, from the model diagrams of some "clear style", it can be seen that Jingdong still seems to be making fashion by selling 3C routines.

For example, the media articles mentioned above describe Jingdong's behavior: do you think that it is a luxury bag of nearly 20 thousand pieces without looking at the price?

And the following picture depicted in this article: is the fashion pursued by Jingdong the kind of "natural carving and clear water coming out of Hibiscus"? There is not a bit of "affectation" in fashion circles.

For these rare fashion circle models, netizens also expressed their views respectively, such as: "Jingdong is only a truthful interpretation of a buyer show", "a clear stream of anti consumerism", "saving money for men compatriots", "East elder brother really face blindness" and so on.

There are also comments that Jingdong is "straight men first shopping platform", and even has a shout, "it's better to let the landlady come out as a model."

However, a Jingdong that is chasing fashion circles may not have heard the voice of the public.

"Luxury" this line, we intend to play, but will not be covered by JD.com.

Ding Xia previously said in an interview with the media.

This is not a black suit, a white glove, and a delivery courier who drives an electric car to deliver the door. It is a "crisp" response given by the Jingdong.

It is reported that Jingdong's luxury exclusive distribution team has been built up.

According to its official caliber, this new business has now covered Beijing, Shanghai and Guangzhou, and is expected to achieve extensive promotion in the next few years.

In the first stage, the main distribution items are small and high priced luxury goods, such as watches and jewellery. In the second half of this year, luxury goods may be promoted.

In addition, Jingdong has also thrown out several luxury group leaders in China on the official WeChat public account.

At the same time, it also did not forget to paste a large number of Jingdong cooperation with logo.

Its official reply revealed two messages: one is the brand that Jingdong currently collaborate, including 3C, electronics and fashion, roughly 145 statistics, and the other is Jingdong's fashion department has officially launched recently, taking another step in the fashion industry.

If we set up the fashion department or launch the exclusive distribution service for luxury goods, Jingdong should be serious in entering the fashion circle. So, is it really necessary to stick to the "different fireworks" that is very clear in the layout, or will it come up with another fashionable and luxurious look? What do you think?

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