2017 Brandz World'S Most Valuable Brand List Released

According to the world clothing shoes and hats net, recently, WPP joined the company's flag.

Kantar Millward Brown, the advisory body, announced the most valuable brand list of BrandZ in 2017.

Among them, Google (Google) became the winner of the list, while Adidas and China Moutai became the winners.

The fastest growing enterprise is worth mentioning the first time that Tencent has scored the top ten in the list.

In the retail industry,

Jingdong and the top ten companies in the list were second and tenth respectively, while Louis Vuittonze led the other three luxury brands to the top 100 list.

In this list, the fastest growing brand in the retail industry is Adidas (Adidas), whose brand value increased by 58% to $8 billion 300 million compared to the same period last year. The third largest business tycoon Amazon brand value was 139 billion 286 million dollars, up 41% over the same period last year.

Retail industry is growing fastest in the list.

According to the report, in the past year, the overall brand value of retail business has increased by 14% compared with the same period last year. The outstanding performance of e-commerce giant Amazon (Amazon) and Alibaba (Alibaba) has led to the rapid growth of sales revenue.

In addition to Amazon, the rest of the nine most valuable retail brands are: Alibaba (Alibaba), The Home Depot, WAL-MART (Wal-Mart), IKEA (Ikea), trust Mart (Costco), Lloyd's (Lowe s), eBay eBay (eBay), Aldi and Jingdong network (s).

Facing the substantial growth of Amazon, it benefited from its Amazon Echo, Alexa, Amazon Prime Pantry and Amazon Prime Now in recent years.

At the same time, it also pioneered a Amazon Go, a free grocery grocery store. Consumers can complete the bill payment by using mobile app, and have made certain achievements in streamlining the complicated shopping process.

Alibaba will become the main automated retailer in the Russian market, and plans to expand its global business through the establishment of Bulgarian logistics center and Croatia distribution center.

Retail brands such as home depot and WAL-MART now attach great importance to investment in digital business, which has contributed to their growth.

The top ten luxury brand LV is still the oldest.

French luxury goods giant Louis Vuitton has the highest brand value of $29 billion 242 million, an increase of 3% compared with the same period last year. The Herm value s, ranked second, is the fastest growing brand of luxury goods, with an increase of 18% compared with the same period last year. The biggest decline in brand value is Cartire (Cartier).

Among the top ten brands of luxury goods, there are 29 brands Louis Vuitton, 41 Hermes and 80 Gucci in the top 100 brands of BrandZ brand.

The top ten brands of clothing are only Adidas and Lululemon growth.

The clothing industry also has the top three brand value Nike, Zara and H&M, but these brands have declined to varying degrees. Even the first Nike has dropped by 9% compared with the same period last year, with only Adidas and Lululemon increasing.

Due to the negative impact of the exit swimsuit and clothing business, Vitoria's Victoria s Secret fell by 19%, the biggest decline among the top ten clothing brands.

Of the top ten brands of clothing, only two entered the list of BrandZ top 100, 26 Nike (26) and 34 Zara respectively.

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