Han Du Yi House Has Been More And More Enthusiastic About 95 Years And Has Contributed A Lot To It For The First Time.

In the two dimensional Carnival month,

Taking "maiden heart" as its core values, we carried out its

The largest brand exposure in history is aimed at 95/00.

In fact, the Korean clothing house has always been in the forefront of the Internet brand in the operation of fans, and has also contributed a lot to China's first.

May is the first month of the year. It is the most anticipated time of countless two fans in a year.

In May of this year, fans would rush around and take part in all kinds of offline animation activities.

And this year, Ma Yun directly set up his own "two fans fans Festival" on Taobao, so that more fans could achieve zero distance contact with IP.

Taobao two fans Festival theme page

Of course, Taobao is doing this on the one hand to take care of Ma Yun's father's "maiden heart", and on the other hand is to see the growing two base fans.

In the past, the small circle of animation has been expanding continuously, and more fans have been surrounded by powder, and more brands are gradually trying to integrate with the "two dimensional civilization".

As an e-commerce platform, Taobao is working hard, and many benchmarking Internet brands are also working hard.

The popular vane of the Internet fashion -- Han Du Yi house is a good example.

To put it this way, fashion brands do seem to have something to do with the two dimension.

Many fast fashion brands at home and abroad have worked with well-known animated IP.

With LineFriends, PRIMARK and Xiao Huang people.

But most fashion brands and two dimensional crossover are limited to the output of products and images, and the value level of brands is still lacking in taste.

510 the super brand Japan and South Korea clothing house takes the two concept "target girl star" as the theme of brand marketing.

Interestingly, Han Du Yi house has grasped this unusual taste, and has moved closer to the two dimension in the output of its own brand view.

36 krypton once reported that "the essence of the two dimensional culture is a rebellion against the real society".

Now the two dimension is spreading to a wider mainstream population. The original rebellion spirit is weakening constantly, and slowly turning into a beautiful yearning for freedom and innocence.

Han Du Yi gave this longing to be three words, "maiden heart".

The girl's heart is also a healthy and sunny value idea pursued by Han Du Yi house.

Thus, in the two month Carnival month, Han Du Yi house took "maiden heart" as its core values and carried out the biggest exposure of its brand history. First, it concentrated on the core business circle of the first tier cities in China, and then assisted the more lively and interesting online, offline, and all dimensional interaction to enhance the brand's "sprouting" appeal and the two fashion sense.

510 the day of the super brand is approaching the South Korean capital clothing store under the first tier city core business circle.

Earlier, the Chief Cultural officer of Han Du she said in an interview with reporters that the activities of 510 girls' hearts were Han Douyi's attempt to change the way of linking the brand with the society and fans, so that more people could recall their innocence, liveliness and self in the "Han Du Yi house".

What is more immediate is to hope that Han Du Yi house can circle more fans through "maiden heart".

510 the day of the super brand is approaching the South Korean capital clothing store under the first tier city core business circle.

In fact, the Korean clothing house has always been in the forefront of the Internet brand in the operation of fans, and has also contributed a lot to China's first.

From the point of view of product strength, Han Du she house is the first Internet brand signed with the world's top designers, and has been invited to take part in the four international fashion week many times. From the perspective of brand power, she is also the first Internet company to sign an international celebrity endorsement.

In recent years, Han Du she has repeatedly worked with IP after 95 and beyond 00. The brand image and brand personality have been more specific, and many successful fans have been successful.

This may be the way of brand of Korea's clothes house, and strengthen the positive guidance of brand culture and idea while doing well the product.

510 the day of the super brand is approaching the South Korean capital clothing store under the first tier city core business circle.

In May 10th, it was the "Chinese brand day" established by the State Council's dispatch, which coincided with the big day of every year.

On this day, all brands under the Korean clothing house group will link up to create another super Carnival of Internet fashion brands.

510 target girl star, Han Du Yi house, this is to take the 40 million fan sister Hanfeng fast fashion into the world of two yuan.