China'S Trend Industry Still Has A Long Way To Go.

Less than twenty years after the development of the Chinese trend industry is still growing.

Industry concentration is low, no one is dominant.

Looking back on the US, the Karmaloop of the biggest trend electricity supplier started from 20 years ago, relying on offline retail, selling more than 500 brands, and setting up Karmaloop TV for online video content production. Every year, the largest and most frequent pactions in the trend industry are also in the US. The 100 years' exhibition of Magic Show in Las Vegas and Agenda exhibition in Long Beach, New York, have brought together thousands of brand businesses around the world.

The trend industry in China still has a long way to go, especially in the field of commercial support.

In the field of clothing retail, a new category has been opened up in the field of fashion, sports, business and so on.

At the same time, it shows unique consumption characteristics: displaying personal value proposition, full of confidence and strong propensity to consume in purchasing decisions.

Category is the soil of brand.

In 1999, Han Minjie, the first Chinese skateboard athlete, founded Fly, the first skateboard shop in Shanghai. It is also the oldest trend shop in existence.

Han Minjie began to cooperate with Nike, Adidas and Vans from the foreign skateboard brand.

Sponsoring Chinese skateboarding athletes.

Last year, he finally made the 18 year old Fly clothing brand of the same name.

"Just like Supreme is a good brand, but I never wear it.

Fly

From design, drawing to production, I do everything I want to do, and I want to do some products that are in line with my own taste and taste.

Most of China's fashion brands pursue expansion speed -- take the retail chain mode.

Li Chen's N.P.C opened 8 stores throughout the country. It's not much. Online and offline businesses contribute half of their sales and profits.

The Hi Panda light, founded by Shanghai illustrator Jiji, has 12 stores in Shanghai. The year before last, the company sold tens of millions of dollars to invite Quan Zhilong to endorse the brand.

Devilnut, which is the revenue capsule of Hongkong Ying Si Trade Co., Ltd., has been established in 2006 and has more than 140 stores nationwide.

The trend culture is "contemporary youth."

Collectively.

In the final analysis, it is a pluralistic, multi quality, multi form cultural activity.

Closely related to people's real life, they include many cultural activities: community culture, public space, social networking, shopping, shopping, watching movies, listening to concerts, visiting museums, etc.

In the life of ordinary life, create beautiful dreams - the idol is the illusion of life above the trend of life, the media is weaving the fancy and the word of mouth, the brand designs the most wonderful dream and props, and the platform dominates the entire network organization with the content production as the core.

After business baptism, everyday life becomes romantic.

In the next five years, the real battlefield may not be in the retail industry, but in the Chinese cultural industry.

According to national data, Chinese culture and related industries are 27235 billion yuan, an increase of 11% over the previous year.

In the past year, a Line Cafe with a fire, a Shanghai licensed operation "Xiong Benxiong", and a IP derivative project have been retailing under the line. Old IP and new routine phenomenal hand tour "Yin Yang division" has created nearly 1 billion of the monthly water for the "NetEase", and has also fueled the hot video and game fields of the two years.

Under the environment of consumption upgrading, clothing is only one of the derivatives of high quality IP, relying on content production capacity and based on Pan entertainment.

Who can establish a complete commercial closed loop? Who can lead the new generation of cultural orientation? Who will be a platform based large company?

For more information, please pay attention to the world clothing shoes and hats net report.