Trend Culture: How To Link Content With More Profit Models?

Nowadays, a large number of traditional media have been eliminated, resulting in many people ignoring the media.

In fact, it is more important.

The media is the organizational network and highway of urban culture, and the whole industrial chain is linked up and down.

The essence of the trend business is the consumption of ethnic groups.

In spirit, they use clothing, music, reading materials, food and other media as symbols of value.

Technology is the core driving force of the media -- 2005.

The field is surging, and Alibaba's acquisition of YAHOO and Baidu on NASDAQ has accelerated capital entry.

At this time, the horn has blown the pformation of paper media.

Two old trend websites Hypebeast (listed on Hong Kong stock last year) and Highsnobiety launched in the same year.

Yoho founder Liang Chao, with the support of investor CDH venture, promoted the Yoho online community and the "Yoho goods" e-commerce project from 2007 to 2008.

At that time, the capital side gave advice, and the magazine's time span was too long for editing, printing, publishing and then to the user, and the speed and coverage of the Internet had begun to highlight.

Today, when it comes to Yoho, people will not just think of magazines, it has become a trend group.

The real change in the wave is the way the media profits.

In the past, media and content producers only worked together with large platforms and advertisers to get remuneration, copyright fees and advertising revenue.

Today, content producers can use advertisements, subscriptions, etc.

And consulting and many other ways to earn income -- this is the key step taken by Yoho -- from single advertising revenue, creative expansion to the upper and lower reaches of the electricity supplier, exhibition, original brand incubator and so on.

Gao Xuanyang, a professor at Shanghai Jiao Tong University, explained:

The basic spirit is to follow blindly, the faster the pursuit, the more like, even victory.

Popular culture emphasizes "catching up quickly" is the most economical, most economical and effective.

The control of the urban culture on the whole periphery and the border world and the maintenance of its central position are based on the media.

Yoho used the media to connect its entire commercial complex.

The commercial force determines the content, form and audience of the media.

According to the data of Nelson research institution, in 2016, the brand advertisers accounted for 49% of the new media, of which 28% were mobile terminals, and their share continued to increase.

Next year, mobile terminals are expected to rise to 39%.

This battlefield has already started in the mobile terminal area. A series of new media such as Vice and Nowre have brought different voices to us. With the increase of network speed, the rise of video content is inevitable. Even how to link content with more profit models will bring infinite reverie.

Industry concentration is low, no one is dominant.

Looking back on the US, the Karmaloop of the biggest trend electricity supplier started from 20 years ago, relying on offline retail, selling more than 500 brands, and setting up Karmaloop TV for online video content production. Every year, the largest and most frequent pactions in the trend industry are also in the US. The 100 years' exhibition of Magic Show in Las Vegas and Agenda exhibition in Long Beach, New York, have brought together thousands of brand businesses around the world.

The trend industry in China still has a long way to go, especially in the field of commercial support.

For more information, please pay attention to the world clothing shoes and hats net report.