Happy Child -- A Clear Flow In Children's Clothing Industry

Over the past few years, clothing companies have been having a hard time and frequent shops. Of course, there has been a closed shop phenomenon in the past. However, the former shop was designed to "optimize", while the current shop is "revolution".

What changes and trends will the future garment enterprises have? What changes will affect the survival and development of garment enterprises in the future?

It is gaining momentum with a market scale of over 100 billion yuan.

It is known as the last piece of virgin land in the clothing industry.

It has been miracled to reality by spending more than two digits per year.

It rose slowly and was placed as a hope for Chinese clothing to compete for the future. From "big card" to "novice", they all fell under its charm.

Children's wear

Under the overall downturn and declining trend, it has brought a lot of confidence to many costumes.

According to statistics, the number of children aged 0-14 years old is nearly 300 million in China. The huge population has brought the quantity demand to the children's children's clothing market. At present, the parents of "80 generation" and "after 90" become the main consumer groups of children's children's clothing. They have high consumption and high quality of clothing, plus the family structure of "4+2+1" in the city, leading to the continuous warming of "baby economy".

In recent years, the consumption of Chinese children's clothing has increased by more than two figures, and the sales volume of the market has increased from less than 5 years ago to nearly 100 billion. It is reported that the size of children's wear market has exceeded 120 billion at present.

The huge market potential has attracted the involvement of all forces. The international brands BabyDior, D&Gbaby, ARMANIJunior and Gucci have come. Sports brand XTEP, Anta and Lining have come. The adult clothing brand seven wolves, the wedding birds, the Jiangnan Buyi, the GXG have come, the underwear brand love and the cat people have come, and even the appliance giant Haier can not escape the custom.

And Lin Qian International

Obviously, this is a clear stream in this force. It is committed to creating original children's clothing design. It is difficult to let children find their favorite clothes in the same way as children's clothes in the street.

We hope that the children will be dressed in a happy fairy as if they are walking into a little fairy tale. They still have the smell of retro and art in their innocence, as if every dress is a little story.

This is natural and comfortable, romantic and elegant.

Brand story

Children always believe in all fairy tales and are obsessed with everything.

In nineteenth Century, in a small town in northern Europe, there was a child named Angel.

Both his father and his elder brother were caught up in the war because of conscription, and the mother was too busy to take care of herself.

At school, the older children often bully and command him to do things for himself. He often feels disappointed and helpless.

One day, when a tough tall boy stopped angor, a freshman said with tears in his heart, "no matter how many more you need to play, let me take half of my fist for him."

Years later, the war subsided and angor grew up. Because of their childhood experience, they even hoped that all their children could live happily in their little kingdom, where there were blue sky and white clouds, streams, rivers, flowers, insects and birds.

All children are full of beautiful hopes for life. They can play in the sun, enjoy sunbathing, and live a simple and pleasant life.

They do not want to be the little prince who is bound up. They only want to be a simple and pure "happy child".

One of the reasons is that children's clothes are betting on the one hand, because the traditional adult clothing market is almost saturated and needs to be pformed. On the other hand, children's clothing consumption demand is strong, and the competition pattern of the industry is not yet completely set up, so the market potential space is huge.

With the entry of more participants, the industry will enter the shuffle period, and children's clothing business will be pformed from extensive operation to large-scale and meticulous operation. From product competition, price competition, marketing means competition to product research and development, brand culture competition and brand service competition, children's clothing will be spanned.

The market share of children's clothing enterprises with rough workmanship, design plagiarism and lack of brand personality will shrink rapidly. The enterprises with higher brand value will have greater market discourse power.

More interesting reports, please pay attention to the world clothing shoes and hats net.