How Does Roman Create The Suit Kingdom?
In China, when it comes to Western-style clothes, it has to be mentioned.
Luo Meng
Since its establishment in 1978, Luo Meng has gone through nearly forty years, and such a long period of time is basically the whole life of the new mainstream consumer groups in the 1980s. After that, it basically runs through all the life trajectories of the Chinese after 70.
This is a pure national brand, which has changed all the changes since China's reform and opening up. It also precipitated the beginning of modern China.
Man's suit
The craft and the details of China's thousands of tailors.
Now, Luo Meng has already created a suit Kingdom, and has walked out of his own national suit brand road.
When we marvel at its market share every year, we are also curious. How does Roman create such a suit kingdom?
Hong Bang tailor
The imprint of Luo Meng in his bones
Luo Meng originated in Fenghua, Ningbo. When it first came into contact with foreign countries, it was also born after the birth of the "Hong Bang tailor". China's first suit, the first Chinese suit, the first Western-style clothes shop, the first western suit theory monograph, the first Western-style clothing craft school, all came from the red tailor's hand.
Luo Meng has inherited the exquisite skills of his ancestral generations. In the blending of eastern and Western cultures, he continued to draw new fashion and skills from the continuation of the red culture, and expanded the prestige of the red gang culture, and also played the specialty and excellence of the Luo Meng suit.
Those imprinted on the bone, the pride of the red gang tailors, the maintenance and the ambition to inherit and carry forward are also the reasons why Luo Meng adhered to the quality and craft all the way in the past more than 30 years.
Ready to wear + customize two legs to walk fast and walk steadily.
Western-style clothes are never related to customization.
A good suit must be tailored and integrated into personal occupation, identity background, cultural accomplishment and personal character. Every detail from fabric to button is carefully selected, and several times of fitting and modification can be truly finalized.
In the fast paced era, clothing has become the mainstream of the market, but people who really know how to taste and know suit still know more about the charm of customization.
Roman clothing has never given up customization, and has never stopped in the field of clothing.
In the field of clothing, he chose a daily suit which is more suitable for Asian stature. On the basis of this, combined with the collection of Chinese men's figure data collected annually, we use big data to make changes and modifications, so as to make Chinese people wear comfortable suits.
In the field of customization, it aims at two major fields, namely, professional clothing customization and high-end suit customization. It provides exquisite products, excellent quality, detailed design, fashionable design and perfect suits for the consumers in these two fields. It is a leader in the Chinese suit market and the field of Chinese professional wear.
Innovation gives old cards unlimited vitality
The survival and growth of the old brand is never a simple thing. It needs to keep up with the rapidly changing market. It needs to resist the fetters of the old ideas from inside. It needs constant innovation and continuous breakthroughs to realize the pformation and the infinite vitality.
Thirty-nine years, in a Chinese suit brand, it is a long time. Since the reform and opening up, China's clothing market has gone through the hundred years of other countries in the way of fast forward.
And Luo Meng is in such a blink of an eye is the new era of clothing market, with innovation, stop root, growth and pformation, until now become the Chinese national men's clothing brand we know and recognize, and create such a long and vigorous western suit kingdom.
In 1998, Sheng Sheng, chairman of the Luo Meng group, was born at the age of 28 years old and young and young. With the reformers' indomitable, fearless and confident attitude, he led the Luo Meng group and began the rapid development of Luo Meng.
From the reform of the non adhesive shirt suit to the change of the traditional sales mode, from the introduction of the intelligent suit production line, to the fast reaction of the fast fashion and the change of efficiency, from the hand net red flood girl Fu Yuanhui to the new Xinluo Mongolian and new model in 2017.
Roman created the suit kingdom.
Luo Meng never stopped at the present time, nor was he satisfied with the achievements at present. He did not want to indulge himself in a conservative and conservative manner.
There is no shortage of change, competition and challenge in China's clothing market. How can we stand at the top of China's clothing market in a rapidly changing fashion? How can we create our own suit kingdom?
Inheritance and development, classics and popularity, innovation and change are indispensable.
More reports from Luo Meng, please pay attention to the world clothing shoes and hats net.
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