Dee Ocleppo Hilfiger Has Reached A Strategic Cooperation Agreement With ABG.

According to the world clothing shoes and hats net, famous handbags.

Dee Ocleppo Hilfiger has been associated with

The management company Authentic Brands Group (hereinafter referred to as ABG) has reached a strategic cooperation agreement, becoming the co owner, creative director and global brand ambassador of the luxury accessories brand Leiber Judith Leiber.

Dee Ocleppo Hilfiger will acquire a minority stake in Judith Leiber and cooperate with ABG's team. In addition to the core business of Judith Leiber, it will also expand and innovate in product categories and distribution channels.

The specific amount of the investment and the number of shares acquired by Dee Ocleppo Hilfiger are not disclosed.

The first capsule series designed by Dee Ocleppo will be launched both online and in the near future.

Judith Leiber was founded in 1963 by the same name designer, Judith Leiber, and is known for its evening dress with SWAROVSKI crystal.

In 1993, the brand was sold to Time Products.

This year, the founder of 95 has retired in 1998.

Since then, the company has changed hands several times.

ABG acquired Judith Leiber in 2013, and the brand's current creative director is Jana Matheson.

Dee Ocleppo said she has always been a big fan of Leiber.

"Many of my friends are collecting their products. These evening bags are like jewelry."

"I am very interested in the future development of the brand," she said.

Nowadays, many people are complaining that "no cell phone can be put in the bag", which is a very interesting challenge for the brand.

I really hope to work with apple or Samsung to see if we can upgrade these evening bags.

In addition, Dee Ocleppo also mentioned that the popularity of Judith Leiber in the younger generation is limited, which will be one of the focuses of future development.

In addition, she also said that other designers would help her in the process of design.

Regarding her role in Leiber, Dee Ocleppo said: "I am very excited to be able to join the brand.

Designing my own series of products has brought me great pressure. I need not only design but also attend various exhibitions. The whole process is full of challenges, but it is also very interesting.

It is very difficult to build a new brand from scratch, and Judith Leiber is a highly known brand.

Brand, this is a great advantage for future development. "

When it comes to future development, Dee Ocleppo said that she is very interested in home furnishing areas, such as picture frames and tableware.

"We already have products like perfume and glasses. Next we will evaluate the overall situation of the brand and consider what new products should be launched next."

"We must ensure the uniqueness and freshness of the brand while we are catering to the current trend," she said.

Dee Ocleppo Hilfiger is the current wife of the famous fashion designer Tommy Hilfiger, who has been running her luxury handbag business for the past four years.

She once designed a series of products called Designs by Dee Ocleppo for HSN Inc.

Then launched its own brand name, the luxury handbags designed for sale in Harrods, Saks Fifth Avenue, and other high-end department stores.

In addition to ordinary leather and fur, her handbags usually include special materials such as Python skin, with an average price between $950 and $1200, and the highest can reach $2500.

At present, these handbags can only be bought on her personal website.

In addition, Dee Ocleppo has also launched a new brand Bag Bar. With its patented technology, consumers can choose to add replaceable shells and accessories on the basis of traditional handbags.

Last year, Dee Ocleppo sold the business to Kate Spade. "The combination of Dee Ocleppo's style and creativity with the core essence of Judith Leiber will bring a new direction for brand development."

Nick Woodhouse, President and chief marketing officer of ABG, said: "this cooperation is an important opportunity for Judith Leiber to expand its business scope."

At present, Judith Leiber has five stores overseas, and has sales outlets in high-end department stores such as Neiman Marcus, Bergdorf Goodman, Harrods Saks and Saks Fifth Avenue, and has performed well in India, UAE, Asia and central Europe.

The price of the brand handbags is between $1850 and $7500.

Woodhouse said that more low-cost handbags would be introduced in the future to expand the potential customers of the brand.

When it comes to young consumers, Woodhouse agrees with Dee Ocleppo. It believes that the brand must attract more millennial consumers in the future.

"We must make goods more modern and more diverse," he said.

We are satisfied with the company's present situation and think that we should make further progress.

In the future, we will try to use different fabrics, designs and shapes to attract young consumers. "

Woodhouse added that there is still room for improvement in brand awareness in the millennial generation.

"We must strengthen marketing, especially in digital and social media," he said.

About Authentic Brands Group

Founded in six years, the US brand management company ABG owns more than 25 brands, including: Jones New York, Judith Leiber, Juicy Couture, Frederick "s of of", ",", ",", "," ","

The group's brands sell more than $5 billion a year.

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