Shishi Industry Advantages Help Brand Building

According to the world clothing shoes and hats net,

It is located at the southern tip of the core area of the Quanzhou Bay and is surrounded by three sides of the city. Now it has become Asia's largest clothing city, Fujian comprehensive reform pilot area and the famous overseas Chinese hometown.

At the same time, Shishi is also the best commercial city in China and a famous commercial city of leisure fabrics in China.

Shishi's leisure shoes output and export volume rank the highest in China.

The industry has obvious industrial advantages. Now it has formed a complete industrial chain and has become the second pillar industry supporting the development of local economy.

Brand enterprises born in such a business environment are not necessarily developed.

Follow Xiaobian to see their legend.

1, advantages: Heaven, time, place, and benefit.

Commercial cities gather together a perfect supply chain of raw materials to help brand building with excellent quality.

In 1998, "Mu Lin Sen" was founded in Shishi, Fujian.

At the beginning of its founding, the production and sale of casual leather shoes was the only business of M.

By 2016, Mu Lin Sen has become an integrated group company. Its business areas include outdoor equipment, cloth shoes, investment in new industries, art collections, etc.

According to the international authoritative evaluation, up to now, the brand value of "Mu Lin Sen" has reached 5 billion 680 million yuan.

As the brand and core business of the wood Lin Sen group, the wooden shoes are adhering to the brand concept of honesty, nature, environmental protection and harmony. The main products are men's casual leather shoes, sandals, and high grade leather shoes.

Lounlson leisure shoes advocate a new life style of advanced, environmental protection and leisure, and bring the consumership of shoes and feet together, the exquisite craft of human shoes and the natural walking experience of healthy and comfortable.

He made full use of the advantages of raw materials, domestic and foreign markets, and smooth logistics, and successfully entered the international casual shoes market.

In 1998, "Mu Lin Sen" was founded in Shishi, Fujian.

At the beginning of its founding, the production and sale of casual leather shoes was the only business of M.

By 2016, Mu Lin Sen has become an integrated group company. Its business areas include outdoor equipment, cloth shoes, investment in new industries, art collections, etc.

According to the international authoritative evaluation, up to now, the brand value of "Mu Lin Sen" has reached 5 billion 680 million yuan.

Currently, there are 3000 stores in the country, and more than 1500 stores and stores.

It is understood that the domestic sales of wooden shoes are 60%, and export accounts for about 40%.

Mulin has set up marketing companies in the United States, Russia, France, Japan, Korea, Philippines, the Middle East and other countries and regions, thus forming a sales network system covering the domestic and international markets, and gradually realizing the international business mode.

As the brand and core business of the wood Lin Sen group, the wooden shoes are adhering to the brand concept of honesty, nature, environmental protection and harmony. The main products are men's casual leather shoes, sandals, and high grade leather shoes.

Mu Lin Sen casual shoes advocate advanced, environmental protection, leisure new life style, to bring consumers a combination of shoes and feet, the integration of human shoes exquisite workmanship and healthy and comfortable natural walking experience.

2, product: equal emphasis on tradition and innovation.

3D design software integrated into 18 hand-made footwear experience

At the beginning of the establishment of the wooden forest, Lin Rongzhou, the founder of wood forest, has been on the road of entrepreneurship for nearly 20 years.

After a thorough investigation of the market, he positioned the products of MLC as high grade casual shoes.

Lin Rongzhou's idea is to make a pair of shoes that will make people comfortable and comfortable by using real materials and materials.

The design and R & D center of Mu Lin Sen practiced the spirit of craftsmen in practical action.

"In order to find the right raw materials, the managers in the factory almost always wear new shoes that have not been put into production every day. After they have experienced them, they will know where they are and where they are."

Lin Rongzhou said.

In order to bring better products and dress experience to consumers, the research and development team of Mu Lin Sen will devote a lot of time and energy to new product research and development.

Actively understand and grasp the latest development trend of materials.

At present, Mu Lin Sen has four 2 million square meters industrial standard workshop, more than 100000 square meters production workshop and tens of thousands of employees.

After the "intelligent production" project was launched, he was the first batch of enterprises to introduce the most advanced laser cutting machines in Quanzhou.

Dozens of advanced world assembly lines operate at the same time, combining laser cutting machines and other advanced equipment to achieve efficient and precise design and production.

In addition, as early as 3 years ago, the research and development center of Mu Lin Sen started to use 3D design technology.

With the help of this design software, designers can directly design shoes on computer software. 360 degrees without dead ends, any detail can be displayed on the computer. There are plenty of leather materials and raw materials in the material storehouse, which can vividly show the details, texture and texture of the whole pair of shoes.

The software can automatically pform the designed shoes into plane layout, and directly cut them into the materials needed for shoemaking.

"Compared with the traditional design method, 3D design technology saves a lot of time for the plate maker. At the same time, the designer can adjust the design details at any time without wasting more materials."

Zhou Wei, 3D designer of wooden shoes, said.

3. Quality: casual footwear industry standard setters

Quality inspection is strict, multi self inspection procedure achieves industry standard.

Mu Lin Sen casual shoes have advanced R & D institutions -- Fujian Fu Sheng Footwear Co., Ltd. technology center.

In order to ensure the quality of products, she set up a strict quality assurance system, resolutely and strictly implemented the QB/T1002-2015 leather shoes standards, GB/T22756-2015 leather sandals standards and QB/T2955-2015 leisure shoes standards, and the products were self inspected, process inspected and final product tested.

The leisure footwear industry standard QB/T2955-2015, which was drafted by Mu Lin Sen, has been promulgated and implemented by the NDRC.

After 18 years of development, no matter from the brand influence and market share, Mu Lin Sen has always maintained the position of leading brand of casual shoes.

At present, Mu Lin Sen is the executive director of the China Leather Association and a key enterprise in the national footwear industry. Since 2002, it has won the first prize of the "leather cup" National Design Grand Prix for three consecutive years.

At present, Mu Linsen

There are four series of "classic sewing", "business casual", "outdoor leisure" and "fashion leisure", and independently developed innovative technologies such as ventilation, anti-skid, massage, shock absorption and so on.

He has actively developed research and development, and has 45 trademark categories, including casual shoes, outdoor products, leather goods, nursing supplies, cloth shoes and so on.

In addition, Xiaobian understands that Mu Linsen group building and group industrial park have been completed, and Mu Linsen outdoor, Mu Linsen shoes and Sen exhibition leather products Co., Ltd. have also been fully operated.

At present, Mu Lin Sen has opened the group's international business mode, and implemented brand diversification and cross industry operation to promote the healthy, sustained and rapid development of the business.

Update the wonderful information and pay attention to the world clothing shoes and hats net public number.