Spring Enterprises Explore New Ways To Break The Situation, Brand Areas Push "Famous And Special"

In the context of the downward trend of foreign trade, we need to further expand our implementation. international market Strategic planning, to promote the internationalization of Quanzhou brand, help enterprises expand business opportunities. Quanzhou will continue to set up Quanzhou brand exhibition area in the two phase of the Canton Fair, and display an area of 605 square meters. With the theme of "world ceramic capital Dehua", "China's rattan iron craft village, Anxi", "the hometown of Chinese stone carving - Huian", 16 brand enterprises, such as Dingli carving, Ju Feng craft and mountain ceramics, will be invited to participate in the exhibition. They will showcase the industrial characteristics and traditional culture of Quanzhou county to the buyers at home and abroad, and recommend Quanzhou famous and special products, which has achieved good publicity and recommendation effect.

According to the statistics of Quanzhou Municipal Bureau of Commerce, there are 238 enterprises exhibiting in Quanzhou. The number of booths is 743. The number of special brand booths is about 35%, and the exhibition level is further improved. The main products are daily use, craft ceramics, household products, kitchen utensils, gifts, toys and garden products. On this exhibition, affected by the development strategy and the external relations of "one belt and one road", the number of emerging market customers in the central and Eastern Europe, the Middle East and Southeast Asia and the North South and the United States increased significantly. This has also become a new area for exhibitors to explore the international market.

Ju Feng gathered at home and abroad Designer Team strength, integration of multiple elements, combined with different regional styles, create unique Anxi rattan iron crafts, so in the face of severe international market, export volume still maintains a stable level; Dingli carving focuses on the combination of traditional and modern product design, displays "Hui women stone carving", embodies the local customs and traditions, inherits culture, attracts many buyers to stop and watch the negotiations. Mountain flower ceramics combines Dunhuang painting and expressionistic porcelain carving skills, and develops a series of colored Buddha products. Once launched, it is favored by merchants.

Quanzhou exhibitors generally said that the domestic labor intensive industry's capacity is still moving away from the rising domestic costs and slowing international demand, and the overall development trend is grim. Bi Yang light industry official said, at present, the European and North American market has not seen obvious signs of recovery, and demand is still low, which is the cause of the current domestic tradition. labor intensive enterprise The main reason for difficulties is that some companies even struggle on the line of survival.

In terms of product turnover, Quanzhou gift enterprises reflect the slow demand in the international market, and it is difficult to develop traditional handicrafts. Only by introducing high-end products, can we get orders through buyers' inspection. Ceramic enterprises from Dehua reflect that in recent years, anti-dumping cases of ceramic exports have increased, demand for European and American markets has shrunk, and homogenization competition has intensified, and ceramic exports are facing severe tests. In addition, toys and kitchen utensils reflect that with the rising production costs and higher export standards, the export pressure is not small.

In order to cope with the challenges of new normal trade, many exhibitors in Quanzhou actively explore new ideas and seek new development, opening up a new way to break the dilemma by strengthening technological research and development, building their own brands and expanding the emerging trade market. Hengsheng toy enterprises from Jinjiang have broken away from the traditional thinking mode of labor-intensive industries, made efforts from the supply side, increased product technology innovation, met the needs and widened the market; Quanzhou garden enterprises such as Hai RI Xin and Xie Xing light industries have excavated many potential customers in the market and accumulated hundreds of customer resources through the Canton fair platform.

Dehua's Camry, Shun Mei and other ceramic enterprises said that enterprises must have accurate market positioning and development ideas in order to develop. They should turn the cost advantage strategy into a quality leading strategy, increase their innovation in technology, material, shape and function, and strive to create new advantages in foreign trade competition. Shengyang, Bi Yang and other gift enterprises adjust their products according to market demand, reduce product categories, focus on the research and development of Catholic products, reduce operating costs, improve product quality, and better open markets in Europe, America, the Middle East and South America.