Beijing Business: 29 Batch Of Adult Clothing Merchandise Quality Problems

Fast fashion clothing brands are heading for quality problems.

Recently, the website of Beijing commerce and Industry Bureau recently announced the results of random sampling of the quality of adult clothing products in circulation in 2016.

The sampling results showed that there were problems in the quality of the 29 batches of adult clothing products in the market. The main problems involved were product instructions, fiber content, and

And other items do not meet the relevant standard requirements; 7 batch of adult clothing logo is not qualified.

Among them, the 3 batches of NEW LOOK brand produced by new Lok Commerce (Shanghai) Co., Ltd. were branded, the color fastness to dry rubbing, the color fastness to wet rubbing, and the unqualified pH value; the 2 batches of local fast fashion brand WESTLINK (West meets) were not qualified.

The two brands are not the first quality problems.

It is understood that color fastness is not qualified.

The most common quality problem.

In the white paper, which was released by the General Administration of quality supervision, inspection and quarantine in 2015, the quality of imported clothing products has been mentioned in the white paper. Because fast fashion brands pay more attention to the appearance, handle and style of products, to meet these requirements, fabric suppliers may reduce the dyeing and finishing process on fabric damage by reducing dyeing temperature, shortening dyeing time or shortening the washing procedures.

According to the Beijing industry and Commerce Bureau, the sellers of unqualified commodities are based on "

"The relevant provisions of the" punishment ", while urging the city's sellers to do the same production of the same type of unqualified goods delisting work, for those who refuse to perform the delisting of the seller will be punished according to law.

The unqualified production enterprises and relevant distribution units that publicized shall take the initiative to take measures to protect consumers' legitimate rights and interests according to the requirements of relevant laws and regulations.

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According to industry sources, clothing testing generally takes 3 to 5 days. If clothes fail, it will take 7 to 10 days for re inspection. For fast fashion companies, one day's delay may result in the product being unable to stand on the shelves, so the factory's quality control staff often "keep one eye open."

Analysts believe that for fast fashion brands, in the long run, in pursuit of speed and neglect of product quality, this approach is very unfavorable for the development of enterprises. Fast fashion brands should grasp the balance between speed and quality in the development process, and truly establish a good brand image.

The fashion of quality assurance can withstand the test of the market before it can be recognized by consumers.

Ms. Chen, a Beijing consumer, told reporters that several times she bought clothes at ZARA brand store. At first, she thought the style was good, but ignored its quality. After washing it, it did not fade or shrink. Sometimes it could not even be worn for two times.

It is necessary that many consumers have encountered problems related to Ms. Chen, which seems to have "been used to" the quality problems of fast fashion brands such as ZARA and H&M.

Because clothing safety problems will not be exposed in the short term, consumers generally do not know enough about the harm level of clothing products safety, health and environmental protection projects, especially the target customers of fast fashion brands are more sensitive to prices.

To this end, the industry experts suggest that people buy clothing products, especially fast fashion brands, to choose carefully, not only to look at brands and styles, nor to superstitious foreign production, but also to pay attention to the quality of products, bear in mind the concept of "safety is higher than fashion".

In addition, the industry reminds consumers that when buying fast fashion clothes, they should keep good shopping vouchers such as shopping tickets and shopping invoices. If there are quality problems, they can carry out "Three Guarantees" rights protection.

First of all, we should choose to consult with shops and branding.

Unresolved complaints can be made according to the principles accepted by consumers' associations, and consumers' complaints should be submitted to written materials or detailed oral dictation given by consumers' signature and seal.

For more information, please pay attention to the world clothing shoes and hats net report.