The Decline Of Department Stores This Year Is More Frequent Than Ever.

The overall decline of department stores is a big probability event, but as a part of people's life, retail is indispensable.

After being eliminated, only department stores and supermarkets that have found new ideas, new ideas and do better can survive. This is the department store under the Internet age.

The inevitable trend.

After studying the profitability of overseas markets carefully, Martha, a 132 year old British department store, made a decision in early November to turn off all 10 entity stores in the Chinese mainland market.

In fact, since last year, the trend of closure and collapse of retail business has spread in the traditional commercial channels of the world.

Messi store in the United States announced this year that it will save $400 million a year by abolition of 3000 employees and closing 40 branches.

The largest retail company in Japan, the seventh and the Iraqi holding group, that is, the parent company of convenience store 7-11, decided to close its Ito market hall in 40 stores in Japan before the 2019 fiscal year.

Similarly, last year in China, only department stores and supermarkets closed 138 stores.

According to the latest Sohu financial statistics, in the first half of 2016, 14 enterprises in China shut down department stores.

15.

In this regard, the industry generally believes that the department stores are facing the disadvantages of too small volume, single format, isolated stores, and parking inconvenience. In the increasingly fierce competition, it is more difficult to build up their own business circle.

And the location of high-end department stores, by the rapid decline of luxury goods and high-end consumption, has a larger decline.

Under the background of the market downturn, most department stores do not adjust their operation properly, so they can only rely on a large number of stores to break their own arms.

Under the pressure of homogenization competition, rising operating costs, shortage of professional buyers and the invasion of e-commerce, the development of China's department stores has been pformed into a self operated mode, accelerating the development of its own e-commerce platform and expanding the sales of all channels.

It is worth noting that the impact of such a large scale retail industry is inseparable from the rapid development of the electricity supplier in recent years.

In China alone, online shopping users reach 450 million.

In 2015,

The per capita consumption is 9206 yuan, and this figure will continue to grow.

Online shopping has been impacted by life and entity stores. This is a trend. So can physical department stores really not survive? Recently, the China business development report predicts: "in the next 5 years, 1/3 will be eliminated in China's commodity trading market."

I believe this prediction is based on data, but what I expect is that more than 1/3 of innovation in the field of commodity trading will be born in this market.

In the future, the viscosity of online and offline products will be strengthened.

UNIQLO and ZARA once analyzed their sales data and came to the conclusion that the more online outlets, the better the online sales.

This is a good explanation from the perspective of consumers. The experience of physical store products, plus the convenience of online shopping, first let consumers get rid of the probability of missing a good product because of hesitation. This feeling is particularly good.

Online shopping will also increase passenger traffic for offline stores, as this is the case.

More and more retailers are starting to make prices more pparent, and the same price will become the mainstream.

The traditional Internet price parity mode itself is not conducive to the development of the real industry, and constantly reducing the price for the flow, eventually leading to the collapse of the real industry.

With the penetration of the Internet and new technological innovations, a new concept has emerged in retail ecology in recent years, which is called retail social interaction.

Consumers not only regard shops as shopping places, but more are social places.

According to statistics, 35% of British shoppers hope to participate in fashion activities in favorite shopping malls. Another 41% of British consumers hope to use VR and other new technologies to simulate the effect of buying home.

This is a wonderful future. We can go shopping without leaving home, and then meet with friends and then go shopping.

Of course, although VR technology has made some breakthroughs, there is still a certain way to be applied to practice.

The decline of department stores this year is more and more obvious. Many city department stores have lost their performance and broken their wrist shops.

In the near term, the way out for department stores is to store or enlarge the storefront.

The space is large enough to integrate experience into the whole department store space, combined with facilities and services, and small space as an auxiliary display on line, which can lower the cost of experience.

For more information, please pay attention to the world clothing shoes and hats net report.